MWG Advertising Agency

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We are a group of marketers who combine creativity with business understanding. MWG is an experienced, full service digital marketing and creative agency based in Cairo. We are not a traditional agency; we are brand builders and communicators guiding our valuable brands through a growth process. At Mate Way Group we combine words, images and experiences creatively to help you reach your goal in business and take your marketing needs the extra mile.

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DISPLAY ADVERTISING

AZERION AND ANZU COLLABORATE TO MAKE BLENDED IN-GAME ADVERTISING PROGRAMMATICALLY AVAILABLE TO ADVERTISERS WORLDWIDE

Anzu.io, Azerion | June 08, 2021

news image

Anzu.io, the world's most advanced in-game advertising platform, has announced a new collaboration with Azerion, a leading pan-European digital gaming and monetization platform that provides casual and social games and videos, as well as digital marketing services for both publishers and advertisers. Azerion will now provide Anzu's market-leading blended in-game advertising solution throughout the world via its proprietary programmatic platform, Improve Digital, which generates over 1.6 ...

Read More

MICROSOFT ADVERTISING INTRODUCES NEW FEATURES FOR SHOPPING CAMPAIGNS

searchenginejournal | February 10, 2020

news image

Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help advertisers save time and gain more insight into account performance. Here’s more information on each of the new features, which are all guided by advertiser feedback. Previously, product groups were arranged in a hierarchy view, which only let advertisers view product groups that belong to a specific ad group. With the new list view, advertisers can view all product groups across an enti...

Read More

NEW YORK TIMES SHOWS GROWTH EVERYWHERE BUT ADVERTISING

adexchanger | February 06, 2020

news image

The New York Times posted strong results stemming from digital subscriptions; Facebook licensing revenue; its new TV show, The Weekly; Wirecutter and its Crossword and Cooking apps. But advertising wasn’t a bright spot. Coming off a tough comparison quarter, advertising declined 10.7% year-over-year to $171.3 million. Advertising accounts for one-third of total revenue. Overall Q4 revenue rose 1.1% as the Times’ two other revenue categories grew, offsetting advertising’s declin...

Read More

GOOGLE TO MAKE IDENTITY VERIFICATION COMPULSORY FOR ALL ADVERTISERS

Google | April 24, 2020

news image

Google announced today they will begin requiring documentation of user identity and geographic location for advertisers. The new policy is tied to their 2018 policy update requiring identification verification for political advertisements. Read More

news image

DISPLAY ADVERTISING

AZERION AND ANZU COLLABORATE TO MAKE BLENDED IN-GAME ADVERTISING PROGRAMMATICALLY AVAILABLE TO ADVERTISERS WORLDWIDE

Anzu.io, Azerion | June 08, 2021

Anzu.io, the world's most advanced in-game advertising platform, has announced a new collaboration with Azerion, a leading pan-European digital gaming and monetization platform that provides casual and social games and videos, as well as digital marketing services for both publishers and advertisers. Azerion will now provide Anzu's market-leading blended in-game advertising solution throughout the world via its proprietary programmatic platform, Improve Digital, which generates over 1.6 ...

Read More
news image

MICROSOFT ADVERTISING INTRODUCES NEW FEATURES FOR SHOPPING CAMPAIGNS

searchenginejournal | February 10, 2020

Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help advertisers save time and gain more insight into account performance. Here’s more information on each of the new features, which are all guided by advertiser feedback. Previously, product groups were arranged in a hierarchy view, which only let advertisers view product groups that belong to a specific ad group. With the new list view, advertisers can view all product groups across an enti...

Read More
news image

NEW YORK TIMES SHOWS GROWTH EVERYWHERE BUT ADVERTISING

adexchanger | February 06, 2020

The New York Times posted strong results stemming from digital subscriptions; Facebook licensing revenue; its new TV show, The Weekly; Wirecutter and its Crossword and Cooking apps. But advertising wasn’t a bright spot. Coming off a tough comparison quarter, advertising declined 10.7% year-over-year to $171.3 million. Advertising accounts for one-third of total revenue. Overall Q4 revenue rose 1.1% as the Times’ two other revenue categories grew, offsetting advertising’s declin...

Read More
news image

GOOGLE TO MAKE IDENTITY VERIFICATION COMPULSORY FOR ALL ADVERTISERS

Google | April 24, 2020

Google announced today they will begin requiring documentation of user identity and geographic location for advertisers. The new policy is tied to their 2018 policy update requiring identification verification for political advertisements. Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us