MWG Advertising Agency

We are a group of marketers who combine creativity with business understanding. MWG is an experienced, full service digital marketing and creative agency based in Cairo. We are not a traditional agency; we are brand builders and communicators guiding our valuable brands through a growth process. At Mate Way Group we combine words, images and experiences creatively to help you reach your goal in business and take your marketing needs the extra mile.

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NETFLIX HOLDS ITS OWN IN THE STREAMING WARS FOR NOW

wrbl | January 23, 2020

news image

Netflix is holding its ground in the streaming wars, passing its first big test since Apple and Disney launched rival services. The company added 8.8 million worldwide subscribers during its fourth quarter, surpassing expectations at a time when it faces heated competition. Netflix had said it expected to add 7.6 million subscribers, and analysts thought the service would fare even better. The increase pales slightly next to the 8.9 million subscribers the service added in the fourth quarter of ...

Read More

GOOGLE SEARCH ADDS A CLINICALLY-VALIDATED SELF ASSESSMENT TO FIGHT ANXIETY

Google | June 01, 2020

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Google is now providing a clinically-validated self assessment questionnaire in search results to people who look up information about anxiety. When people use Google Search to look for information about anxiety, they will now see a clinically-validated que...

Read More

ADVERTISER PLATFORMS

TABOOLA AND DOUBLEVERIFY PARTNER ON BRAND SAFETY AND SUITABILITY TARGETING CONTROLS

Taboola, DoubleVerify | August 27, 2021

news image

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. With this launch, Taboola’s advertiser partners, including performance marketers, brands and media agencies, will receive access to DV’s standard brand safety and suitability targeting technology, allowing for control over the q...

Read More

NATIVO MOBILE ADS SDK SEES 27% GROWTH IN ADOPTION BY OVER 400 PUBLISHERS

Nativo | July 20, 2020

news image

Nativo, the most advanced technology platform for advertising, today announced its latest release of Mobile Ads SDK, which seamlessly integrates native ads into publishers' Android and iOS mobile apps, has seen a 27% growth in adoption between January and May. The Mobile Ads SDK version 5 has unlocked new inventory on premium content-based apps that accounts for an increase of 30% of overall inventory for the same period.Nativo's Mobile Ads SDK allows publishers with sophisticated ...

Read More
news image

NETFLIX HOLDS ITS OWN IN THE STREAMING WARS FOR NOW

wrbl | January 23, 2020

Netflix is holding its ground in the streaming wars, passing its first big test since Apple and Disney launched rival services. The company added 8.8 million worldwide subscribers during its fourth quarter, surpassing expectations at a time when it faces heated competition. Netflix had said it expected to add 7.6 million subscribers, and analysts thought the service would fare even better. The increase pales slightly next to the 8.9 million subscribers the service added in the fourth quarter of ...

Read More
news image

GOOGLE SEARCH ADDS A CLINICALLY-VALIDATED SELF ASSESSMENT TO FIGHT ANXIETY

Google | June 01, 2020

Google is now providing a clinically-validated self assessment questionnaire in search results to people who look up information about anxiety. When people use Google Search to look for information about anxiety, they will now see a clinically-validated que...

Read More
news image

ADVERTISER PLATFORMS

TABOOLA AND DOUBLEVERIFY PARTNER ON BRAND SAFETY AND SUITABILITY TARGETING CONTROLS

Taboola, DoubleVerify | August 27, 2021

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. With this launch, Taboola’s advertiser partners, including performance marketers, brands and media agencies, will receive access to DV’s standard brand safety and suitability targeting technology, allowing for control over the q...

Read More
news image

NATIVO MOBILE ADS SDK SEES 27% GROWTH IN ADOPTION BY OVER 400 PUBLISHERS

Nativo | July 20, 2020

Nativo, the most advanced technology platform for advertising, today announced its latest release of Mobile Ads SDK, which seamlessly integrates native ads into publishers' Android and iOS mobile apps, has seen a 27% growth in adoption between January and May. The Mobile Ads SDK version 5 has unlocked new inventory on premium content-based apps that accounts for an increase of 30% of overall inventory for the same period.Nativo's Mobile Ads SDK allows publishers with sophisticated ...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us