MWG Advertising Agency

mwg.co.com

We are a group of marketers who combine creativity with business understanding. MWG is an experienced, full service digital marketing and creative agency based in Cairo. We are not a traditional agency; we are brand builders and communicators guiding our valuable brands through a growth process. At Mate Way Group we combine words, images and experiences creatively to help you reach your goal in business and take your marketing needs the extra mile.

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Advertiser Platforms

MGID BOLSTERS GLOBAL LEADERSHIP TEAM TO ACCELERATE GROWTH INTO NEW TERRITORIES

MGID | September 17, 2022

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MGID, the global advertising platform, has today announced the appointment of Sara Buluggiu as VP of Publisher Business Development, and Sergio Vives as Global Head of Publisher Acquisition, to drive the company’s European expansion. Buluggiu brings a wealth of international digital media experience, with previous roles including Digital Director at Starcom, and VP, Regional Director Italy, Spain and MENA at Magnite, where she launched its Middle East offering and successful...

Read More

Display Advertising

EDO NFL TV OUTCOMES REPORT REVEALS NFL AD EFFECTIVENESS, STRENGTH OF STREAMING

businesswire | August 28, 2023

news image

EDO, the TV outcomes company, released today the inaugural NFL TV Outcomes Report, which highlights key ad engagement trends from the 2022-23 NFL season. EDO analyzed every Convergent TV ad that ran during linear and streaming NFL programming to reveal the season’s most impactful matchups for advertisers, the brands with the most effective investment, and granular analysis of TV ad engagement data across nine categories, such as Automotive, CPG, and Restaurants. Heading in...

Read More

Ad Tech and Martech

IRI AND INFOSUM PARTNER TO ENABLE SEAMLESS DATA COLLABORATION FOR ADVERTISERS WITH AN EMPHASIS ON CUSTOMER PRIVACY

IRI, InfoSum | August 29, 2022

news image

IRI®, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, today announced a new partnership with InfoSum, the world’s leading data collaboration platform. InfoSum’s Secure Data Clean Room technology will enable IRI’s clients to enrich their first-party data with IRI’s purchase-based deterministic information in an environment designed with privacy in mind. IRI will offer both transaction data from 45 million hou...

Read More

Ad Tech and Martech

HIVESTACK PARTNERS WITH MC R&D GMBH FOR PROGRAMMATIC DOOH ADVERTISING

Hivestack, mc R&D GmbH (mcrud) | February 01, 2023

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On January 31, 2023, Hivestack, the world's top independent programmatic digital out-of-home (DOOH) ad tech firm, has partnered with Germany's biggest passenger TV network provider, mc R&D GmbH (mcrud). mcrud's 5,800 displays on 2,000 public transportation vehicles (subway, bus, and streetcar) may now be purchased programmatically using Hivestack's supply-side platform (SSP). Hivestack will provide local and international advertisers, agencies, and omnichanne...

Read More
news image

Advertiser Platforms

MGID BOLSTERS GLOBAL LEADERSHIP TEAM TO ACCELERATE GROWTH INTO NEW TERRITORIES

MGID | September 17, 2022

MGID, the global advertising platform, has today announced the appointment of Sara Buluggiu as VP of Publisher Business Development, and Sergio Vives as Global Head of Publisher Acquisition, to drive the company’s European expansion. Buluggiu brings a wealth of international digital media experience, with previous roles including Digital Director at Starcom, and VP, Regional Director Italy, Spain and MENA at Magnite, where she launched its Middle East offering and successful...

Read More
news image

Display Advertising

EDO NFL TV OUTCOMES REPORT REVEALS NFL AD EFFECTIVENESS, STRENGTH OF STREAMING

businesswire | August 28, 2023

EDO, the TV outcomes company, released today the inaugural NFL TV Outcomes Report, which highlights key ad engagement trends from the 2022-23 NFL season. EDO analyzed every Convergent TV ad that ran during linear and streaming NFL programming to reveal the season’s most impactful matchups for advertisers, the brands with the most effective investment, and granular analysis of TV ad engagement data across nine categories, such as Automotive, CPG, and Restaurants. Heading in...

Read More
news image

Ad Tech and Martech

IRI AND INFOSUM PARTNER TO ENABLE SEAMLESS DATA COLLABORATION FOR ADVERTISERS WITH AN EMPHASIS ON CUSTOMER PRIVACY

IRI, InfoSum | August 29, 2022

IRI®, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, today announced a new partnership with InfoSum, the world’s leading data collaboration platform. InfoSum’s Secure Data Clean Room technology will enable IRI’s clients to enrich their first-party data with IRI’s purchase-based deterministic information in an environment designed with privacy in mind. IRI will offer both transaction data from 45 million hou...

Read More
news image

Ad Tech and Martech

HIVESTACK PARTNERS WITH MC R&D GMBH FOR PROGRAMMATIC DOOH ADVERTISING

Hivestack, mc R&D GmbH (mcrud) | February 01, 2023

On January 31, 2023, Hivestack, the world's top independent programmatic digital out-of-home (DOOH) ad tech firm, has partnered with Germany's biggest passenger TV network provider, mc R&D GmbH (mcrud). mcrud's 5,800 displays on 2,000 public transportation vehicles (subway, bus, and streetcar) may now be purchased programmatically using Hivestack's supply-side platform (SSP). Hivestack will provide local and international advertisers, agencies, and omnichanne...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us