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Frameplay | November 18, 2021
Frameplay, the global leader in enabling intrinsic in-game advertising, and Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the launch of a first-to-market impression to conversion attribution campaign in a mobile video game environment for a leading powersports company. The results of the first-ever impression to conversion campaign proved to be extremely successful, with a 2% view-through attribution rate. For c...
PR Newswire | June 25, 2020
The Ad Learning Exchange (ALEx) announces a new program aimed at increasing diversity within the marketing and advertising industry through continuous learning. ALEx is the first and only subscription-based learning community for current and future advertising & media professionals.The ALEx Scholars program is designed to provide traditionally marginalized students with access to a library filled with expert-led courses for the marketing and advertising industry. The curriculum is cura...
BRAND MARKETING, AD TECH AND MARTECH, ADVERTISER PLATFORMS
Start.io | December 28, 2022
For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers. For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic...
ADVERTISER CAMPAIGN MANAGEMENT
BuySellAds, OneScreen.ai | April 05, 2022
BuySellAds (BSA), a mutually beneficial ecosystem for publishers and advertisers, is joining forces with OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, to offer OOH advertising opportunities to its clients. BSA helps create direct relationships between online publishers and advertisers to help publishers maximize ad reach and increase brand awareness. Through the partnership, BSA will tap into OneScreen.ai’s outdoor advertising direc...
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