Narcity Media

Ad Networks

T-Mobile | January 13, 2022

T-Mobile (NASDAQ: TMUS) today announced the acquisition of Octopus Interactive, the largest national network of interactive video screens inside Uber and Lyft vehicles. This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers. Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing marketers a new way...

IBM | July 31, 2020

IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting ...

Ad Tech and Martech

Amazon | June 01, 2022

Amazon is developing the Connections Marketplace, a platform that could be a one-stop-shop for website publishers and their ad tech vendors to connect. This Marketplace connects new ad IDs with websites developed to adapt to the new data and privacy restrictions. In the wake of all these developments, Amazon is exploring ways to streamline the ad ID overload to anticipate the future of internet advertising. Amazon’s recent partnerships with ad tech companies such as LiveRamp...

Ad Networks

IBM | January 11, 2022

IBM Watson Advertising today announced the availability of data from The Weather Company, an IBM Business, on AWS Data Exchange, an Amazon Web Services (AWS) platform. The AWS Data Exchange allows businesses to easily find and subscribe to third-party data in the cloud. Providing data from the world's most accurate weather forecaster1, IBM Watson Advertising's Weather Analytics harness the relationship between weather and consumer behavior using artificial intelligence to ...