Native Touch

nativetouch.com

Native Touch caters to brands with mobile branding solutions in harmony with their advertising strategies to engage the right consumers across all touch devices.Our team at Native Touch is made up of media strategists focused on helping brands innovate in the mobile media landscape. Since 2010, our clients have taken us along for the ride while experimenting, measuring and scaling their evolving mobile ad spends.

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GO ADDRESSABLE AND ADVERTISER PERCEPTIONS POLL FINDS 81% OF ADVERTISERS ARE SATISFIED WITH ADDRESSABLE TV ADVERTISING

Go Addressable, Advertiser Perceptions | November 18, 2022

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Go Addressable, an industry initiative created by television distributors to advance addressable advertising, today released new research findings – in conjunction with Advertiser Perceptions – that tracks the latest growth, adoption and usage of this medium. The report, the final of a three-part series, found that 81% of advertisers said they are overall “satisfied” with the addressable TV advertising options today, up from 72% who expressed this sentiment...

Read More

Programmatic Advertising, Ad Tech and Martech

AD.NET ACQUIRES INTENTX, A LEADING COMMERCE PLATFORM FOR PUBLISHERS

Ad.net, IntentX | December 08, 2022

news image

Ad.net, a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies, announced today its purchase of IntentX, the leading commerce platform for publishers at scale to increase their revenue. IntentX was founded in 2019 by Mom Chan and Vamsi Putrevu as a solution for all publishers to create incremental revenue. IntentX publishing partners include Accuweather, DailyMail, Fandom, and PCWorld. The acquisition reinforces Ad.net’s missio...

Read More

Ad Tech and Martech

PUBLICA BY IAS AND SAMSUNG ADS EXPAND CTV AD SERVING PARTNERSHIP

PR Newswire | September 21, 2023

news image

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS), today formally announced their renewed global partnership with Samsung Ads, powered by proprietary ACR data, a leading provider of advanced TV advertising solutions to some of the world's biggest brands. This collaboration enables Samsung Ads to enhance its streamed content with a traditional TV-like viewi...

Read More

GOOGLE ADS ANNOUNCES BETA FOR EXPLANATIONS TO SPEED UP DIAGNOSE OF CONVERSIONS, IMPRESSIONS AND CLICK VOLUME

Google | June 05, 2020

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Google Ads has announced a beta for Explanations to help speed up the process of diagnosing changes in impressions, clicks, cost and conversions. Anyone who has run Google Ads for awhile has experienced logging in and noticing a decline in conversions, impr...

Read More
news image

Display Advertising

GO ADDRESSABLE AND ADVERTISER PERCEPTIONS POLL FINDS 81% OF ADVERTISERS ARE SATISFIED WITH ADDRESSABLE TV ADVERTISING

Go Addressable, Advertiser Perceptions | November 18, 2022

Go Addressable, an industry initiative created by television distributors to advance addressable advertising, today released new research findings – in conjunction with Advertiser Perceptions – that tracks the latest growth, adoption and usage of this medium. The report, the final of a three-part series, found that 81% of advertisers said they are overall “satisfied” with the addressable TV advertising options today, up from 72% who expressed this sentiment...

Read More
news image

Programmatic Advertising, Ad Tech and Martech

AD.NET ACQUIRES INTENTX, A LEADING COMMERCE PLATFORM FOR PUBLISHERS

Ad.net, IntentX | December 08, 2022

Ad.net, a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies, announced today its purchase of IntentX, the leading commerce platform for publishers at scale to increase their revenue. IntentX was founded in 2019 by Mom Chan and Vamsi Putrevu as a solution for all publishers to create incremental revenue. IntentX publishing partners include Accuweather, DailyMail, Fandom, and PCWorld. The acquisition reinforces Ad.net’s missio...

Read More
news image

Ad Tech and Martech

PUBLICA BY IAS AND SAMSUNG ADS EXPAND CTV AD SERVING PARTNERSHIP

PR Newswire | September 21, 2023

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS), today formally announced their renewed global partnership with Samsung Ads, powered by proprietary ACR data, a leading provider of advanced TV advertising solutions to some of the world's biggest brands. This collaboration enables Samsung Ads to enhance its streamed content with a traditional TV-like viewi...

Read More
news image

GOOGLE ADS ANNOUNCES BETA FOR EXPLANATIONS TO SPEED UP DIAGNOSE OF CONVERSIONS, IMPRESSIONS AND CLICK VOLUME

Google | June 05, 2020

Google Ads has announced a beta for Explanations to help speed up the process of diagnosing changes in impressions, clicks, cost and conversions. Anyone who has run Google Ads for awhile has experienced logging in and noticing a decline in conversions, impr...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us