Native Touch

Ad Tech and Martech

Admix, Integral Ad Science | May 10, 2021

Admix, the first In-Play advertisement platform that connects smartphone gamers and brands, has announced a new alliance with Integral Ad Science (IAS), a world leader in digital ad verification. Admix is the first In-Play advertisement firm that offers ad inventory that is calculated and tested by a trusted, unbiased partner as a result of this integration with IAS. Admix's In-Play advertising is also independently checked and verified with the same rigor as the rest of the d...

Ad Tech and Martech

Business Wire | June 20, 2023

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Algorithmic Optimizer, an exclusive cutting-edge measurement and optimization offering with Scibids, the global leader in artificial intelligence (AI) for digital marketing. The combination of DV’s proprietary attention signals and Scibids’ AI-powered ad decisioning enables advertisers to identify the best-performing invento...

prnewswire | January 28, 2020

A new white paper from ad tech innovator Targetable finds that restaurant owners and other entrepreneurs are moving en masse from traditional media to social media advertising platforms that offer the ability to localize, target specific demographic groups and generate new customers and revenue in a time-efficient manner. In fact, the San Diego-based marketing platform notes, 2019 marked an important milestone in the US advertising sector, a year that for the first time saw dollars spent on digi...

Social Media Advertising

Entravision | August 03, 2022

Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced the promotion of Karina Cerda to Executive Vice President of Global Marketing. In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella. “We are very excited to announce Karina’s appointment to this important, new rol...