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NATIONAL CINEMEDIA PARTNERS WITH RAD AI TO ENHANCE AUDIENCE ENGAGEMENT

National CineMedia | February 15, 2022

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National CineMedia today announced a strategic partnership with Rad Intelligence (RAD AI), leveraging the power of recommendation and referral with machine learning to drive distribution of advertisers' messages through targeted social influencer networks. RAD AI's marketing platform uses machine learning (ML) and natural language technologies to deliver authentic content specifically tailored for today's savvy audience. The partnership recently completed a year-long t...

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KINETIC LAUNCHES “LOCALLY SOURCED SOUL” PARTNERSHIP WITH LOCAL PHOTOGRAPHERS TO CREATE CONTENT FOR ADVERTISING CAMPAIGNS

Windstream | November 17, 2022

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Kinetic launched its “Locally Sourced Soul” initiative as part of its ongoing commitment to “High Speed for Here” in the communities where it provides broadband. Locally Sourced Soul is a partnership between Kinetic and local photographers within its 18-state footprint to create beautiful, authentic images that capture the heart and soul of their region. The images will be used in ongoing local communications and advertising campaigns, including mailers, social media, in ...

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AFFLE'S MEDIASMART PLATFORM ITS LAUNCHES AUDIENCE TARGETING & HOUSEHOLD SYNC TECHNOLOGY ON CONNECTED TV

MEDIASMART | October 27, 2020

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mediasmart, Affle's self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for sometime, this new technology now enables brands to make CTV ads more engaging by syncing CTV ad campaigns with ads on other connected devices in the same household. They can thus make their CTV ads significantly more relevant by personalizing them for specific...

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ENGAGEMENT LABS ANNOUNCES THREE-YEAR RENEWAL WITH A LEADING MEDIA AGENCY

Engagement Labs | December 23, 2020

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Engagement Labs Inc. (TSXV: EL) (the "Company") declared today that it has made sure about a three-year renewal with a main media agency. The deal is esteemed at CAD $430,000 with a 2.5% increase on the second and third long periods of the agreement. TotalSocial® has become a vital instrument to make techniques and assess execution for the Agency in driving media and advertisement performance. "We are excited to continue our work with the Agency in providing the...

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AD NETWORKS

NATIONAL CINEMEDIA PARTNERS WITH RAD AI TO ENHANCE AUDIENCE ENGAGEMENT

National CineMedia | February 15, 2022

National CineMedia today announced a strategic partnership with Rad Intelligence (RAD AI), leveraging the power of recommendation and referral with machine learning to drive distribution of advertisers' messages through targeted social influencer networks. RAD AI's marketing platform uses machine learning (ML) and natural language technologies to deliver authentic content specifically tailored for today's savvy audience. The partnership recently completed a year-long t...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

KINETIC LAUNCHES “LOCALLY SOURCED SOUL” PARTNERSHIP WITH LOCAL PHOTOGRAPHERS TO CREATE CONTENT FOR ADVERTISING CAMPAIGNS

Windstream | November 17, 2022

Kinetic launched its “Locally Sourced Soul” initiative as part of its ongoing commitment to “High Speed for Here” in the communities where it provides broadband. Locally Sourced Soul is a partnership between Kinetic and local photographers within its 18-state footprint to create beautiful, authentic images that capture the heart and soul of their region. The images will be used in ongoing local communications and advertising campaigns, including mailers, social media, in ...

Read More
news image

DISPLAY ADVERTISING

AFFLE'S MEDIASMART PLATFORM ITS LAUNCHES AUDIENCE TARGETING & HOUSEHOLD SYNC TECHNOLOGY ON CONNECTED TV

MEDIASMART | October 27, 2020

mediasmart, Affle's self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for sometime, this new technology now enables brands to make CTV ads more engaging by syncing CTV ad campaigns with ads on other connected devices in the same household. They can thus make their CTV ads significantly more relevant by personalizing them for specific...

Read More
news image

AD NETWORKS

ENGAGEMENT LABS ANNOUNCES THREE-YEAR RENEWAL WITH A LEADING MEDIA AGENCY

Engagement Labs | December 23, 2020

Engagement Labs Inc. (TSXV: EL) (the "Company") declared today that it has made sure about a three-year renewal with a main media agency. The deal is esteemed at CAD $430,000 with a 2.5% increase on the second and third long periods of the agreement. TotalSocial® has become a vital instrument to make techniques and assess execution for the Agency in driving media and advertisement performance. "We are excited to continue our work with the Agency in providing the...

Read More