New Moment New Ideas Company

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Believing in the power of creativity and good ideas, we at New Moment are heading more than 250 multinational and national brands in nine Southeast European offices, and we implement an integrated approach to communication, covering ATL, BTL, PR, design, branding, digital, art, media services, event management.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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LITHUANIA SEEKS TO REGULATE SOCIAL MEDIA ADVERTISING BY INFLUENCERS

bnn | January 13, 2020

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Lithuanian public broadcaster LRT reported over the weekend that Beata Nicholson is a well-known TV show host and author of a number of cook books. She has over 200,000 followers on Facebook with whom she shares daily photos and videos from her life as well as advise about food and best products for cooking. We are living in a «recommendation economy», she says, where someone’s advice is the most potent form of advertising. There are about 300 individuals in Lithuania with a la...

Read More

Brand Marketing, Ad Tech and Martech, Advertiser Platforms

START.IO AND NIMBUS HELP INTEGRATE BIDDING WITH PROGRAMMATIC ADVERTISING

Start.io | December 28, 2022

news image

For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers. For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic...

Read More

US JUSTICE OFFICIALS SET TO MEET AND COORDINATE ON GOOGLE COMPETITION AND ADVERTISING PROBE

scmp | January 27, 2020

news image

US state attorneys general will meet Justice Department lawyers next week to share information on their investigations into Alphabet Inc’s Google, two sources familiar with the matter told Reuters on Sunday. The probes revolve around monopolistic behaviour that may harm consumers through Google’s control of online advertising markets and search traffic. The Wall Street Journal had first reported about the meeting and said it could eventually lead the Justice Department and Google to ...

Read More

Advertiser Campaign Management, Brand Marketing

AMAZON TO SHARE CASHIERLESS STORE DATA WITH BRANDS AND ADVERTISERS

Amazon | June 30, 2022

news image

Amazon.com Inc. developed cashierless technology to expedite trips to the grocery store or convenience store. It now wants to use the tracking system to assist brands and advertisers in determining how to sell more products. The company announced plans to share data from its shopper-tracking cameras and sensors in a blog post on Wednesday. Among other things, Amazon would tell brands how many people bought an item pulled from a shelf, how many returned it, and how many bought it l...

Read More
news image

LITHUANIA SEEKS TO REGULATE SOCIAL MEDIA ADVERTISING BY INFLUENCERS

bnn | January 13, 2020

Lithuanian public broadcaster LRT reported over the weekend that Beata Nicholson is a well-known TV show host and author of a number of cook books. She has over 200,000 followers on Facebook with whom she shares daily photos and videos from her life as well as advise about food and best products for cooking. We are living in a «recommendation economy», she says, where someone’s advice is the most potent form of advertising. There are about 300 individuals in Lithuania with a la...

Read More
news image

Brand Marketing, Ad Tech and Martech, Advertiser Platforms

START.IO AND NIMBUS HELP INTEGRATE BIDDING WITH PROGRAMMATIC ADVERTISING

Start.io | December 28, 2022

For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers. For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic...

Read More
news image

US JUSTICE OFFICIALS SET TO MEET AND COORDINATE ON GOOGLE COMPETITION AND ADVERTISING PROBE

scmp | January 27, 2020

US state attorneys general will meet Justice Department lawyers next week to share information on their investigations into Alphabet Inc’s Google, two sources familiar with the matter told Reuters on Sunday. The probes revolve around monopolistic behaviour that may harm consumers through Google’s control of online advertising markets and search traffic. The Wall Street Journal had first reported about the meeting and said it could eventually lead the Justice Department and Google to ...

Read More
news image

Advertiser Campaign Management, Brand Marketing

AMAZON TO SHARE CASHIERLESS STORE DATA WITH BRANDS AND ADVERTISERS

Amazon | June 30, 2022

Amazon.com Inc. developed cashierless technology to expedite trips to the grocery store or convenience store. It now wants to use the tracking system to assist brands and advertisers in determining how to sell more products. The company announced plans to share data from its shopper-tracking cameras and sensors in a blog post on Wednesday. Among other things, Amazon would tell brands how many people bought an item pulled from a shelf, how many returned it, and how many bought it l...

Read More