New Moment New Ideas Company

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Believing in the power of creativity and good ideas, we at New Moment are heading more than 250 multinational and national brands in nine Southeast European offices, and we implement an integrated approach to communication, covering ATL, BTL, PR, design, branding, digital, art, media services, event management.

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LINKEDIN INTRODUCES CONVERSATION ADS: A NEW MESSAGE-BASED AD FORMAT

searchenginejournal | March 19, 2020

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LinkedIn is launching a new type of message-based ad that uses conversation to deliver a customized experience for each user. LinkedIn’s new Conversation Ads build off of its current Message Ads and are designed to be more personal and engaging. Businesses can utilize Conversation Ads to build campaigns with multiple conversion paths leading to a variety of calls-to-action. Content served through Conversation Ads can be personalized according to where the prospect is in the conversion funn...

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AARKI WON "BEST AI PRODUCT IN MARKETING & ADTECH" AT THE COGX 2020 AWARDS

Aarki | July 03, 2020

news image

Aarki, a leading AI-enabled mobile marketing platform, is thrilled to announce that it was named winner in the category "Best AI Product in Marketing & Adtech" in the CogX 2020 awards, the world's leading festival of AI and emerging technology."It is exciting and rewarding for us to receive this accolade, our second AI award this year," said Levon Budagyan, Aarki's chief technology officer and co-founder. "This would not be possible without the continuo...

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AD TECH AND MARTECH

INTEGRAL AD SCIENCE ENHANCES CONTEXT CONTROL FOR ADVERTISERS AND PUBLISHERS GLOBALLY

Integral Ad Science | December 03, 2021

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Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the expansion of its Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements. We first launched Context Control to help our customers transform their targeting strategies, and it's already prepared them to successfully navigate a cookieless future. Advertisers need these critical tools to cu...

Read More

ADVERTISER PLATFORMS

PERMISSION.IO TO LAUNCH INDUSTRY-FIRST DEMAND SIDE PLATFORM (DSP) OFFERING CRYPTO REWARDS

Permission.io | October 11, 2021

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Permission.io, the leading provider of permission-based advertising, announced the development of their Demand Side Platform (DSP), Permission Ads. The patent-pending, state-of-the-art ad-buying platform offers advertisers a new way to run consent-based ad campaigns offering consumers cryptocurrency rewards in the form of ASK digital currency, in exchange for their data. Permission Ads enables advertisers to allocate ASK and reward users for engaging with advertisem...

Read More
news image

LINKEDIN INTRODUCES CONVERSATION ADS: A NEW MESSAGE-BASED AD FORMAT

searchenginejournal | March 19, 2020

LinkedIn is launching a new type of message-based ad that uses conversation to deliver a customized experience for each user. LinkedIn’s new Conversation Ads build off of its current Message Ads and are designed to be more personal and engaging. Businesses can utilize Conversation Ads to build campaigns with multiple conversion paths leading to a variety of calls-to-action. Content served through Conversation Ads can be personalized according to where the prospect is in the conversion funn...

Read More
news image

AARKI WON "BEST AI PRODUCT IN MARKETING & ADTECH" AT THE COGX 2020 AWARDS

Aarki | July 03, 2020

Aarki, a leading AI-enabled mobile marketing platform, is thrilled to announce that it was named winner in the category "Best AI Product in Marketing & Adtech" in the CogX 2020 awards, the world's leading festival of AI and emerging technology."It is exciting and rewarding for us to receive this accolade, our second AI award this year," said Levon Budagyan, Aarki's chief technology officer and co-founder. "This would not be possible without the continuo...

Read More
news image

AD TECH AND MARTECH

INTEGRAL AD SCIENCE ENHANCES CONTEXT CONTROL FOR ADVERTISERS AND PUBLISHERS GLOBALLY

Integral Ad Science | December 03, 2021

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the expansion of its Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements. We first launched Context Control to help our customers transform their targeting strategies, and it's already prepared them to successfully navigate a cookieless future. Advertisers need these critical tools to cu...

Read More
news image

ADVERTISER PLATFORMS

PERMISSION.IO TO LAUNCH INDUSTRY-FIRST DEMAND SIDE PLATFORM (DSP) OFFERING CRYPTO REWARDS

Permission.io | October 11, 2021

Permission.io, the leading provider of permission-based advertising, announced the development of their Demand Side Platform (DSP), Permission Ads. The patent-pending, state-of-the-art ad-buying platform offers advertisers a new way to run consent-based ad campaigns offering consumers cryptocurrency rewards in the form of ASK digital currency, in exchange for their data. Permission Ads enables advertisers to allocate ASK and reward users for engaging with advertisem...

Read More