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Ad Tech and Martech
Pixalate | September 05, 2022
Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new research examining the adoption of Apple's iCloud private relay, a technology designed to protect iCloud+ users' privacy by obfuscating their IP address. According to Pixalate's research into 70 billion open programmatic ad impressions from Safari browsers between May-August 2022, 21% of Safari traffic - across bot...
Ad Networks
AdQuick.com | November 11, 2020
AdQuick.com, the North American pioneer in out-of-home promoting programming, declared the launch of AdQuick Self-Service, another contribution that gives people, sponsors and their offices admittance to countless bits of out-of-home media through a natural guide based, UI and online business style checkout. By smoothing out complicated work processes, AdQuick Self-Service enables clients to rapidly add out-of-home media to balance their omni-channel crusades. "While today...
Advertiser Platforms
VIOOH, DOOHYOULIKE | December 05, 2022
Today, VIOOH, the leading premium global digital out of home (DOOH) supply side platform, announced a new partnership with the leading media platform in convenience stores, DOOHYOULIKE. Utilising VIOOH’s premium supply side platform, and with access to DOOHYOULIKE’s market-leading OOH inventory, this new partnership will allow more advertisers to create high-impact, data-driven, and efficient DOOH campaigns across convenience stores in France. “It&...
Business Wire | June 26, 2023
Today, RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. As the deadline for the deprecation of third-party cookies on Chrome approaches, PrimeAudience offers a unique solution to brands and a new revenue stream for publishers. PrimeAudience’s potential is already recognised by a number of launch partners incl...
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