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IAB EUROPE ADEX 2021 STUDY REVEALS DOUBLE-DIGIT DIGITAL ADVERTISING GROWTH ACROSS ALL MARKETS

IAB Europe | May 27, 2022

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IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2022 today (25th May 2022) that digital advertising grew 30.5% in 2021 to €92b (£78.38b). This exponential growth shows that the digital advertising market has truly bounced back from the challenges and impact of COVID-19. 2021 Digital Advertising Investment Now in its sixth year, The AdEx ...

Read More

AD NETWORKS

GOOGLE AVAILS PRIVACY SANDBOX AD TARGETING FOR GLOBAL TRIALS

Google | April 04, 2022

news image

Google has announced the next stage of Privacy Sandbox testing for ad relevance and measurement purposes. Starting 31 March 2022, developers all over the globe can test Topics, FLEDGE and Attribution Reporting APIs in Chrome's Canary version. The Sandbox is a new ad targeting stack that Google has bought to replace cookies tracking-based targeted Chrome advertising. There had been concerns about the collection of user data despite Google's frequent additions of privacy-foc...

Read More

HOW KIND ADS FIXES THE BROKEN ADVERTISING MODEL

u.today | February 05, 2020

news image

Online advertising is currently the biggest growth market in the broader advertising sector. According to a report issued by marketing analytics firm Zenith, online ads will account for more than half of all advertising spend within the next two years. However, while spending is growing, the online ad model is riddled with flaws. In a 2018 survey of 1,000 marketers, more than 40% of respondents stated that they were wasting upwards of 30% of their budget on the wrong channels or strategies, mean...

Read More

ITV NAMES MCLACHLAN DIRECTOR OF ADVANCED ADVERTISING

advanced-television | March 05, 2020

news image

ITV has announced Rhys McLachlan will become their new Director of Advanced Advertising. McLachlan was previously Head of Global TV Strategy at Amobee, the global digital advertising technology company with whom ITV signed an exclusive UK and Ireland licensing agreement with last year. Since announcing the Amobee deal, ITV has been working closely with Amobee to design, develop and integrate the technology to power ITV’s new programmatic TV platform, Planet V. Reporting to Kelly Williams, ...

Read More
news image

AD NETWORKS

IAB EUROPE ADEX 2021 STUDY REVEALS DOUBLE-DIGIT DIGITAL ADVERTISING GROWTH ACROSS ALL MARKETS

IAB Europe | May 27, 2022

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2022 today (25th May 2022) that digital advertising grew 30.5% in 2021 to €92b (£78.38b). This exponential growth shows that the digital advertising market has truly bounced back from the challenges and impact of COVID-19. 2021 Digital Advertising Investment Now in its sixth year, The AdEx ...

Read More
news image

AD NETWORKS

GOOGLE AVAILS PRIVACY SANDBOX AD TARGETING FOR GLOBAL TRIALS

Google | April 04, 2022

Google has announced the next stage of Privacy Sandbox testing for ad relevance and measurement purposes. Starting 31 March 2022, developers all over the globe can test Topics, FLEDGE and Attribution Reporting APIs in Chrome's Canary version. The Sandbox is a new ad targeting stack that Google has bought to replace cookies tracking-based targeted Chrome advertising. There had been concerns about the collection of user data despite Google's frequent additions of privacy-foc...

Read More
news image

HOW KIND ADS FIXES THE BROKEN ADVERTISING MODEL

u.today | February 05, 2020

Online advertising is currently the biggest growth market in the broader advertising sector. According to a report issued by marketing analytics firm Zenith, online ads will account for more than half of all advertising spend within the next two years. However, while spending is growing, the online ad model is riddled with flaws. In a 2018 survey of 1,000 marketers, more than 40% of respondents stated that they were wasting upwards of 30% of their budget on the wrong channels or strategies, mean...

Read More
news image

ITV NAMES MCLACHLAN DIRECTOR OF ADVANCED ADVERTISING

advanced-television | March 05, 2020

ITV has announced Rhys McLachlan will become their new Director of Advanced Advertising. McLachlan was previously Head of Global TV Strategy at Amobee, the global digital advertising technology company with whom ITV signed an exclusive UK and Ireland licensing agreement with last year. Since announcing the Amobee deal, ITV has been working closely with Amobee to design, develop and integrate the technology to power ITV’s new programmatic TV platform, Planet V. Reporting to Kelly Williams, ...

Read More