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Ogilvy in the UK is home to the most diverse range of creative thinkers and doers, united in a single cause: making brands matter. Keep up to date with the latest musings from the Ogilvy family:

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IAS & ANZU PARTNER TO PROVIDE MEDIA QUALITY MEASUREMENT FOR IN-GAME ADVERTISING ENVIRONMENTS

Anzu.io, IAS | August 02, 2022

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Integral Ad Science a leader in digital media quality, today (July 28th, 2022) announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments. Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on viewability through the IAS Signal platform. “Gaming continues to emerge a...

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Ad Tech and Martech

BROADSIGN, ADKOM & BLIP ANNOUNCE PROGRAMMATIC AD TECH INTEGRATION

ExchangeWire | May 15, 2023

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Outdoor advertising technology leaders Adkom, Blip, and Broadsign today (May 11th, 2023) announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Advertisers and media buying agencies around the world can now access the inventory via any of the demand-side-platforms (DSPs) integrated with the Broadsign SSP, including the Broadsign Ads DSP, while indepen...

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Programmatic Advertising

TRIPLELIFT AND ZYPE PARTNER TO BRING IN-SHOW PROGRAMMATIC ADVERTISING SOLUTION TO CONNECTED TV

Zype, TripleLift, Vevo | September 30, 2022

news image

Zype, the leading video API and infrastructure platform, and TripleLift, the advertising technology company reinventing ad placements, today announced an integration that allows joint customers to leverage In-Show advertising within playout streams on connected TV (CTV) platforms. Customers using Zype’s Playout 2.0 to curate and deliver digital linear programming for OTT platforms can now leverage TripleLift's In-Show solutions to provide unique, non-disruptive, integrat...

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BANK OF AMERICA CONSOLIDATES ADVERTISING WITH PUBLICIS GROUPE

adage | February 04, 2020

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Bank of America consolidated its advertising business with a dedicated Publicis Groupe team that will include creative agency Leo Burnett, ending the company's partnership with Interpublic Group of Cos.' Hill Holliday. "Bank of America is consolidating external marketing agency resources with one network, Publicis Groupe, to accelerate our data-driven creative approach and enable us to continue to focus on efficiency," Meredith Verdone, Bank of America chief marketing officer, ...

Read More
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Ad Networks

IAS & ANZU PARTNER TO PROVIDE MEDIA QUALITY MEASUREMENT FOR IN-GAME ADVERTISING ENVIRONMENTS

Anzu.io, IAS | August 02, 2022

Integral Ad Science a leader in digital media quality, today (July 28th, 2022) announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments. Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on viewability through the IAS Signal platform. “Gaming continues to emerge a...

Read More
news image

Ad Tech and Martech

BROADSIGN, ADKOM & BLIP ANNOUNCE PROGRAMMATIC AD TECH INTEGRATION

ExchangeWire | May 15, 2023

Outdoor advertising technology leaders Adkom, Blip, and Broadsign today (May 11th, 2023) announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Advertisers and media buying agencies around the world can now access the inventory via any of the demand-side-platforms (DSPs) integrated with the Broadsign SSP, including the Broadsign Ads DSP, while indepen...

Read More
news image

Programmatic Advertising

TRIPLELIFT AND ZYPE PARTNER TO BRING IN-SHOW PROGRAMMATIC ADVERTISING SOLUTION TO CONNECTED TV

Zype, TripleLift, Vevo | September 30, 2022

Zype, the leading video API and infrastructure platform, and TripleLift, the advertising technology company reinventing ad placements, today announced an integration that allows joint customers to leverage In-Show advertising within playout streams on connected TV (CTV) platforms. Customers using Zype’s Playout 2.0 to curate and deliver digital linear programming for OTT platforms can now leverage TripleLift's In-Show solutions to provide unique, non-disruptive, integrat...

Read More
news image

BANK OF AMERICA CONSOLIDATES ADVERTISING WITH PUBLICIS GROUPE

adage | February 04, 2020

Bank of America consolidated its advertising business with a dedicated Publicis Groupe team that will include creative agency Leo Burnett, ending the company's partnership with Interpublic Group of Cos.' Hill Holliday. "Bank of America is consolidating external marketing agency resources with one network, Publicis Groupe, to accelerate our data-driven creative approach and enable us to continue to focus on efficiency," Meredith Verdone, Bank of America chief marketing officer, ...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us