OH Partners

OH Partners is a full-service national advertising agency with a staff of over 100 people, based in Phoenix. We're fueled by creativity and copious amounts of cold brew to create work that works for our client partners in Arizona, California, Nevada, Colorado, and Mexico.

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ADVERTISER PLATFORMS

LIVERAMP LAUNCHES ENHANCED TV PLATFORM WITH SUPPORT FROM INNOVID, E.W. SCRIPPS COMPANY, PUBLICA, PHILO, PLEX, UNIVISION AND DISH

LiveRamp | October 12, 2021

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LiveRamp (NYSE: RAMP), the leading data connectivity platform, announced that it has added streaming inventory forecasting and data collaboration capabilities into its TV platform. With these additions, LiveRamp TV becomes the first and only end-to-end solution that enables media sellers and advertisers to collaborate, activate, and quantify media campaigns in a coordinated way across all TV inventory: linear, streaming, and digital video. Most importantly, the comprehensive TV platform is power...

Read More

MOBILE ADVERTISING

ADVERTISERS TRIPLE THEIR UPFRONT COMMITMENT WITH SNAP

Snapchat | April 26, 2021

news image

Advertisers are increasing their spending on Snap as the world reopens. Snap reported US$770 million in Q1 revenue on Thursday, a 66% growth year on year, as the number of advertisers it deals with nearly doubled. Snap's ad business is expanding in all ways. Direct response ads currently account for more than half of the platform's revenue. Snap, on the other hand, tripled the number of upfront commitments it got from brands this year compared to 2020....

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AD NETWORKS

GOOGLE INTRODUCES ‘MULTISEARCH’ IN LENS

Google | April 11, 2022

news image

Google has recently introduced a new feature, 'Multisearch,' to aid their visual search function Google lens. The multisearch feature will enable a user to refine their visual search queries. With multisearch, the users can combine their graphic and text parameters to get elaborated search results. Google, in its blog, has given a use case to consider where a user can take a screenshot of their shopping-related search query and add a question to find variants of the item s...

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AD NETWORKS

TWITTER IS TESTING THREE NEW AD FORMATS

Twitter | April 01, 2022

news image

Twitter has kicked off pilot testing of three new ad formats earlier this week. These formats include interactive text ads, product explorer ads, and collection ads. “As we kick off early experiments, we’ll aim to understand how the new formats resonate with consumers and drive results for advertisers. We’ll test, learn and iterate based on performance and customer feedback,” said Group Product Manager Madeline Bayer and Product Manager Lauren Nagra. ...

Read More
news image

ADVERTISER PLATFORMS

LIVERAMP LAUNCHES ENHANCED TV PLATFORM WITH SUPPORT FROM INNOVID, E.W. SCRIPPS COMPANY, PUBLICA, PHILO, PLEX, UNIVISION AND DISH

LiveRamp | October 12, 2021

LiveRamp (NYSE: RAMP), the leading data connectivity platform, announced that it has added streaming inventory forecasting and data collaboration capabilities into its TV platform. With these additions, LiveRamp TV becomes the first and only end-to-end solution that enables media sellers and advertisers to collaborate, activate, and quantify media campaigns in a coordinated way across all TV inventory: linear, streaming, and digital video. Most importantly, the comprehensive TV platform is power...

Read More
news image

MOBILE ADVERTISING

ADVERTISERS TRIPLE THEIR UPFRONT COMMITMENT WITH SNAP

Snapchat | April 26, 2021

Advertisers are increasing their spending on Snap as the world reopens. Snap reported US$770 million in Q1 revenue on Thursday, a 66% growth year on year, as the number of advertisers it deals with nearly doubled. Snap's ad business is expanding in all ways. Direct response ads currently account for more than half of the platform's revenue. Snap, on the other hand, tripled the number of upfront commitments it got from brands this year compared to 2020....

Read More
news image

AD NETWORKS

GOOGLE INTRODUCES ‘MULTISEARCH’ IN LENS

Google | April 11, 2022

Google has recently introduced a new feature, 'Multisearch,' to aid their visual search function Google lens. The multisearch feature will enable a user to refine their visual search queries. With multisearch, the users can combine their graphic and text parameters to get elaborated search results. Google, in its blog, has given a use case to consider where a user can take a screenshot of their shopping-related search query and add a question to find variants of the item s...

Read More
news image

AD NETWORKS

TWITTER IS TESTING THREE NEW AD FORMATS

Twitter | April 01, 2022

Twitter has kicked off pilot testing of three new ad formats earlier this week. These formats include interactive text ads, product explorer ads, and collection ads. “As we kick off early experiments, we’ll aim to understand how the new formats resonate with consumers and drive results for advertisers. We’ll test, learn and iterate based on performance and customer feedback,” said Group Product Manager Madeline Bayer and Product Manager Lauren Nagra. ...

Read More