Omobono is the creative and technology agency that powers global business brands. From offices in London, Cambridge and Chicago, we use creativity, strategy and technology to design and deliver outstanding customer and employee experiences for global business brands, making them more desirable to buy from and more attractive to work for.

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SCOTTISH COUNCIL WEBSITES SHARING RESIDENTS’ DATA VIA ADVERTISING COOKIES

scotsman | February 05, 2020

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High-interest credit cards and Black Friday deals are among the adverts targeted at people seeking benefits advice on local authority websites, an investigation has uncovered. More than a third of Scottish council sites were found to be using advertising trackers which allow private third party companies to track residents’ data. Research by the BBC Shared Data Unit found more than 950 advertising cookies - small text files that track people on the internet - embedded in council benefits p...

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Ad Networks

ZAPPI INTRODUCES PREDICTIVE ADVERTISING TOOL TO ASSIST BRANDS IN UNDERSTANDING THE IMPACT OF ADVERTISING ON SALES AND BRAND EQUITY

Zappi | July 16, 2021

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Zappi, the ad and innovation testing platform built by brands for brands, has announced the release of Zappi Amplify TV, a game-changing tool in advertising insights. Zappi Amplify TV, developed and validated by leading global brands like PepsiCo and Johnsonville, offers a new method to TV advertising designed to empower brands to predict how their commercials will succeed in today's media environment. The Zappi Amplify Ad System is the first in a series of advertising pre-testing systems. Read More

Advertiser Platforms

ADFORM & PWC STUDY SHOWS MARKETERS CAN ACHIEVE VALUE TODAY WITH FIRST-PARTY IDS

Adform, PwC | July 28, 2022

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Adform, the only global, independent, and fully integrated advertising platform built for modern marketing has unveiled an independent report with PwC showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns run with its ID Fusion solution. With third-party cookies to be discontinued in 2023, advertisers and publishers are struggling to reach their audiences online in a consistent, transparent, and privacy-compliant way. Many publishers are ad...

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COMSCORE LAUNCHES NEW BRAND SUITABILITY PROTECTIONS THAT OFFER BRANDS GREATER PRECISION TO DETERMINE WHAT CONTENT IS SAFE AND CONTEXTUALLY RELEVANT

Comscore | September 14, 2020

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Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments, which are now available in many leading demand-side platforms, will put the control back in the advertiser's hands to be able to run their ad campaigns along content that is brand safe for them without sacrificing scale. Most brand safety ...

Read More
news image

SCOTTISH COUNCIL WEBSITES SHARING RESIDENTS’ DATA VIA ADVERTISING COOKIES

scotsman | February 05, 2020

High-interest credit cards and Black Friday deals are among the adverts targeted at people seeking benefits advice on local authority websites, an investigation has uncovered. More than a third of Scottish council sites were found to be using advertising trackers which allow private third party companies to track residents’ data. Research by the BBC Shared Data Unit found more than 950 advertising cookies - small text files that track people on the internet - embedded in council benefits p...

Read More
news image

Ad Networks

ZAPPI INTRODUCES PREDICTIVE ADVERTISING TOOL TO ASSIST BRANDS IN UNDERSTANDING THE IMPACT OF ADVERTISING ON SALES AND BRAND EQUITY

Zappi | July 16, 2021

Zappi, the ad and innovation testing platform built by brands for brands, has announced the release of Zappi Amplify TV, a game-changing tool in advertising insights. Zappi Amplify TV, developed and validated by leading global brands like PepsiCo and Johnsonville, offers a new method to TV advertising designed to empower brands to predict how their commercials will succeed in today's media environment. The Zappi Amplify Ad System is the first in a series of advertising pre-testing systems. Read More

news image

Advertiser Platforms

ADFORM & PWC STUDY SHOWS MARKETERS CAN ACHIEVE VALUE TODAY WITH FIRST-PARTY IDS

Adform, PwC | July 28, 2022

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing has unveiled an independent report with PwC showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns run with its ID Fusion solution. With third-party cookies to be discontinued in 2023, advertisers and publishers are struggling to reach their audiences online in a consistent, transparent, and privacy-compliant way. Many publishers are ad...

Read More
news image

COMSCORE LAUNCHES NEW BRAND SUITABILITY PROTECTIONS THAT OFFER BRANDS GREATER PRECISION TO DETERMINE WHAT CONTENT IS SAFE AND CONTEXTUALLY RELEVANT

Comscore | September 14, 2020

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments, which are now available in many leading demand-side platforms, will put the control back in the advertiser's hands to be able to run their ad campaigns along content that is brand safe for them without sacrificing scale. Most brand safety ...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us