Once Upon A Time Marketing

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Plenty of agencies do the 'why' – the creative and the strategy. Plenty of agencies do the ‘what’ – the implementation and the activation. We do both: The thinking and the doing. The brand building and the product selling. And we do it by bringing together best-in-class retail marketing with world-class creative.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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PROGRAMMATIC ADVERTISING

ADMIXER WILL BE THE TITLE PARTNER OF CONFERENCE FOR MARKETING & MEDIA BUYING SPECIALISTS

Admixer | September 02, 2021

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One of the main aims of Admixer is to support projects and initiatives that educate the digital advertising community by delivering accessible high-end field expertise. During Adsider LIVE / Programmatic Spend fifteen experts from the leading industry companies, Admixer, PubMatic, Algorix, Adtarget, Awarion, and Unruly will explain how their clients managed to succeed in crisis and explain the upcoming changes in the advertising industry. Speakers and lecturers of w...

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MICROSOFT ADVERTISING INCORPORATES SHUTTERSTOCK TO HELP ADVERTISERS CREATE HIGH-PERFORMING CAMPAIGNS FASTER

Shutterstock, Inc | July 22, 2020

news image

Shutterstock, Inc. (NYSE: SSTK), a leading global technology company offering a creative platform for high-quality content, tools and services, today announced an API integration with Microsoft Advertising. The first application of the integration provides free access to millions of commercially licensed images to customers of the Microsoft Audience Network, their programmatic native advertising offering.Advertisers can search, preview, and apply any Shutterstock image in the Microsoft Adv...

Read More

GOOGLE REPORTS REVIEW OF AI SEARCH CHANGES

Google | October 16, 2020

news image

Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year. Others are already live in the search results. Many of the algorithm improvements announced will likely create more diversity in the search results, which in my opinion is going to make it se...

Read More

GOOGLE ADS MAKES IT EASIER TO APPEAL DISAPPROVED OR LIMITED ADS

searchenginejournal | March 19, 2020

news image

Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved.It’s not always bad actors that get their ads disapproved for policy decisions. As Google explains, it can also happen to advertisers with good intentions: This new feature allows advertisers to resubmit an ad immediately after fixing the policy issue.Advertisers can also appeal the decision without having to leave the Google Ads interface. Previously, advertisers had to g...

Read More
news image

PROGRAMMATIC ADVERTISING

ADMIXER WILL BE THE TITLE PARTNER OF CONFERENCE FOR MARKETING & MEDIA BUYING SPECIALISTS

Admixer | September 02, 2021

One of the main aims of Admixer is to support projects and initiatives that educate the digital advertising community by delivering accessible high-end field expertise. During Adsider LIVE / Programmatic Spend fifteen experts from the leading industry companies, Admixer, PubMatic, Algorix, Adtarget, Awarion, and Unruly will explain how their clients managed to succeed in crisis and explain the upcoming changes in the advertising industry. Speakers and lecturers of w...

Read More
news image

MICROSOFT ADVERTISING INCORPORATES SHUTTERSTOCK TO HELP ADVERTISERS CREATE HIGH-PERFORMING CAMPAIGNS FASTER

Shutterstock, Inc | July 22, 2020

Shutterstock, Inc. (NYSE: SSTK), a leading global technology company offering a creative platform for high-quality content, tools and services, today announced an API integration with Microsoft Advertising. The first application of the integration provides free access to millions of commercially licensed images to customers of the Microsoft Audience Network, their programmatic native advertising offering.Advertisers can search, preview, and apply any Shutterstock image in the Microsoft Adv...

Read More
news image

GOOGLE REPORTS REVIEW OF AI SEARCH CHANGES

Google | October 16, 2020

Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year. Others are already live in the search results. Many of the algorithm improvements announced will likely create more diversity in the search results, which in my opinion is going to make it se...

Read More
news image

GOOGLE ADS MAKES IT EASIER TO APPEAL DISAPPROVED OR LIMITED ADS

searchenginejournal | March 19, 2020

Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved.It’s not always bad actors that get their ads disapproved for policy decisions. As Google explains, it can also happen to advertisers with good intentions: This new feature allows advertisers to resubmit an ad immediately after fixing the policy issue.Advertisers can also appeal the decision without having to leave the Google Ads interface. Previously, advertisers had to g...

Read More