Ooyala

winkreport | March 08, 2020

Visual consistency is about perception. It’s the ability to pick out, recognize, and immediately understand something you see. Coca-Cola is a great example of a digital brand. You can instantly recognize the simple, iconic red and white colors paired with its cursive font anywhere and in any language. Even for its holiday campaign, Coca-Cola used its colors to its advantage. Remember the famously adorable polar bears wearing red scarves that stood out from its soft, white fur and snowy bac...

Advertiser Campaign Management

Juniper | February 08, 2022

A new Juniper Research study found that global digital advertising spend will increase from $407 billion in 2022 to $753 billion in 2026; representing growth of 85%. The report found that mobile in-app revenue will account for 56% of global spend by 2026. The new research, Digital Advertising: Emerging Trends, Key Opportunities & Market Forecasts 2022-2026, found that whilst privacy changes from Apple and Google are restricting the potential for effective ad attribution, there...

Ad Tech and Martech

LUMA Partners | April 08, 2021

Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech investment banking firm LUMA tallied up recent deals in its Q1 2021 Market Report last week. Multiple paths to get to $1 billi...

Ad Tech and Martech

EIN News | May 23, 2023

Bidease, a leading mobile AdTech company, has announced that Ross Barasch is joining it as Vice President of Innovation. In his new role, Ross Barasch will be responsible for leading company innovation projects, including developing new revenue streams, supporting M&A activities, and working with partners to optimize demand and improve performance. Ross Barasch brings over 15 years of experience leading teams in performance marketing, business development, account...