Paid Online Ads

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Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising. With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner.

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Ad Tech and Martech

ADLOOK & ADELAIDE UNVEIL NEW AU-CPM BUYING MODEL ENABLING ADVERTISERS TO TRANSACT ON ATTENTION METRICS

ExchangeWire | April 13, 2023

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Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model. By infusing this new pricing model with placement-level media quality scores generated by Adelaide’s AU metric, marketers can optimise toward their attention goals and boost campaign performance at any cost per mille (CPM) level. This partnership makes Adlook the first deman...

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YOUTUBE ACCELERATES ITS TV-SCREEN AD ALTERNATIVES

YouTube | May 11, 2020

news image

YouTube is accelerating its TV-screen ad options. Google’s internal numbers that show sharp growth in consumption on TVs, and there’s been speculation these numbers will remain consistent as COVID-19 keeps consumers at home. ...

Read More

Programmatic Advertising

SIMPLI.FI, A LEADING PROGRAMMATIC ADVERTISING PLATFORM, ANNOUNCES COMPLETION OF SIGNIFICANT INVESTMENT FROM BLACKSTONE AT $1.5 BILLION VALUATION

Simpli.fi, Blackstone, GTCR | October 04, 2021

news image

Simpli.fi, a leader in programmatic advertising and agency management software, announced that private equity funds managed by Blackstone (NYSE:BX) ("Blackstone") have completed the previously announced significant equity investment in the company. Blackstone joins existing investor GTCR, a leading private equity firm, as majority shareholders in the company. The investment, made through Blackstone's flagship private equity vehicle, values the company at approximately $1.5 bi...

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Mobile Advertising

CUSTOMER CENTRICITY DEFINES PROCTER & GAMBLE’S ADVERTISING, E-COMMERCE, AND DIGITAL CONTENT STRATEGY

Procter & Gamble | July 12, 2021

news image

It is an understatement to suggest that Australians' shopping habits have fundamentally changed in the last year. Cartology, a subsidiary of Woolworths Group, collaborated with FMCG research firm Advantage Group to survey 40 of Australia's FMCG leaders about the changing environment of customer needs and engagement. Their resounding response was that digital is the new front door of a retail company, and the new world is one driven by the customer. Woolworths' insights support this a...

Read More
news image

Ad Tech and Martech

ADLOOK & ADELAIDE UNVEIL NEW AU-CPM BUYING MODEL ENABLING ADVERTISERS TO TRANSACT ON ATTENTION METRICS

ExchangeWire | April 13, 2023

Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model. By infusing this new pricing model with placement-level media quality scores generated by Adelaide’s AU metric, marketers can optimise toward their attention goals and boost campaign performance at any cost per mille (CPM) level. This partnership makes Adlook the first deman...

Read More
news image

YOUTUBE ACCELERATES ITS TV-SCREEN AD ALTERNATIVES

YouTube | May 11, 2020

YouTube is accelerating its TV-screen ad options. Google’s internal numbers that show sharp growth in consumption on TVs, and there’s been speculation these numbers will remain consistent as COVID-19 keeps consumers at home. ...

Read More
news image

Programmatic Advertising

SIMPLI.FI, A LEADING PROGRAMMATIC ADVERTISING PLATFORM, ANNOUNCES COMPLETION OF SIGNIFICANT INVESTMENT FROM BLACKSTONE AT $1.5 BILLION VALUATION

Simpli.fi, Blackstone, GTCR | October 04, 2021

Simpli.fi, a leader in programmatic advertising and agency management software, announced that private equity funds managed by Blackstone (NYSE:BX) ("Blackstone") have completed the previously announced significant equity investment in the company. Blackstone joins existing investor GTCR, a leading private equity firm, as majority shareholders in the company. The investment, made through Blackstone's flagship private equity vehicle, values the company at approximately $1.5 bi...

Read More
news image

Mobile Advertising

CUSTOMER CENTRICITY DEFINES PROCTER & GAMBLE’S ADVERTISING, E-COMMERCE, AND DIGITAL CONTENT STRATEGY

Procter & Gamble | July 12, 2021

It is an understatement to suggest that Australians' shopping habits have fundamentally changed in the last year. Cartology, a subsidiary of Woolworths Group, collaborated with FMCG research firm Advantage Group to survey 40 of Australia's FMCG leaders about the changing environment of customer needs and engagement. Their resounding response was that digital is the new front door of a retail company, and the new world is one driven by the customer. Woolworths' insights support this a...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us