Paid Online Ads

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Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising. With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner.

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FACEBOOK SMALL ADVERTISERS WIN CLASS-ACTION STATUS IN FRAUD SUIT

Meta | March 31, 2022

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A lawsuit accusing Meta Platforms Inc.’s Facebook of overstating its advertising audience got a lot bigger Tuesday when a court expanded the pool of plaintiffs to include more than 2 million small ad buyers. Dismissing what he called a “blunderbuss of objections” by the company, a federal judge in San Francisco ruled that the case can proceed as a class action on behalf of small business owners and individuals who bought ads on Facebook or Instagram since Aug. 15...

Read More

FACEBOOK RELAXES RESTRICTIONS ABOUT ADS ON NON-MEDICAL MASKS AND CORONAVIRUS

Facebook | June 12, 2020

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Facebook Ads is walking back a portion of the rule that bans the sale of face masks, driven by increased demand and state guidelines on mask-wearing. Facebook announced they are relaxing the restrictions around ads selling face masks, a rule they instituted...

Read More

MOBILE ADVERTISING

ENTRAVISION AND ANZU JOINS FORCES TO LIFT THEIR GAME IN LATAM

Entravision, Anzu | April 21, 2022

news image

On 19/04/2022, Media and adtech firm Extravison and in-gaming ad platform Anzu have announced their partnership to seek expansion in Latin American markets. This exclusive partnership will represent Anzu in 18 Latin American markets via a new business venture Extravision-Cisneros Interactive. The partnership will educate the markets the potential of in-game advertisement and Anzu’s leading tech can be utilized by advertisers, developers and players. Tel Aviv based Anzu is ac...

Read More

AD NETWORKS

YOUTUBE IS RUNNING ADS ON NON-MONETIZED CHANNELS

YouTube | November 24, 2020

news image

YouTube creators are fuming over a change to the site's terms of service stating ads will be shown on channels that haven’t opted into monetization It's not simply the advertising that isn't agreeing with makers, it's YouTube's decision not to pay non-monetized channels for serving ads. Customarily, creators would need to join the YouTube Partner Program to permit ads to be served on their channel. The principle advantage of ...

Read More
news image

FACEBOOK SMALL ADVERTISERS WIN CLASS-ACTION STATUS IN FRAUD SUIT

Meta | March 31, 2022

A lawsuit accusing Meta Platforms Inc.’s Facebook of overstating its advertising audience got a lot bigger Tuesday when a court expanded the pool of plaintiffs to include more than 2 million small ad buyers. Dismissing what he called a “blunderbuss of objections” by the company, a federal judge in San Francisco ruled that the case can proceed as a class action on behalf of small business owners and individuals who bought ads on Facebook or Instagram since Aug. 15...

Read More
news image

FACEBOOK RELAXES RESTRICTIONS ABOUT ADS ON NON-MEDICAL MASKS AND CORONAVIRUS

Facebook | June 12, 2020

Facebook Ads is walking back a portion of the rule that bans the sale of face masks, driven by increased demand and state guidelines on mask-wearing. Facebook announced they are relaxing the restrictions around ads selling face masks, a rule they instituted...

Read More
news image

MOBILE ADVERTISING

ENTRAVISION AND ANZU JOINS FORCES TO LIFT THEIR GAME IN LATAM

Entravision, Anzu | April 21, 2022

On 19/04/2022, Media and adtech firm Extravison and in-gaming ad platform Anzu have announced their partnership to seek expansion in Latin American markets. This exclusive partnership will represent Anzu in 18 Latin American markets via a new business venture Extravision-Cisneros Interactive. The partnership will educate the markets the potential of in-game advertisement and Anzu’s leading tech can be utilized by advertisers, developers and players. Tel Aviv based Anzu is ac...

Read More
news image

AD NETWORKS

YOUTUBE IS RUNNING ADS ON NON-MONETIZED CHANNELS

YouTube | November 24, 2020

YouTube creators are fuming over a change to the site's terms of service stating ads will be shown on channels that haven’t opted into monetization It's not simply the advertising that isn't agreeing with makers, it's YouTube's decision not to pay non-monetized channels for serving ads. Customarily, creators would need to join the YouTube Partner Program to permit ads to be served on their channel. The principle advantage of ...

Read More