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FACEBOOK & INSTAGRAM ADD MORE WAYS TO SUPPORT LOCAL BUSINESSES

Facebook | May 12, 2020

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New features rolling out to Facebook and Instagram will help users find, discover, and support small businesses. Facebook is expanding its efforts to assist local businesses with overcoming the challenges they’re facing during the COVID-19 pandemic. Facebook and Instagram are receiving new features that will allow other users to discover and support small businesses in their area. Both platforms are also adding tools to help businesses stay informed and connected with their customers. Face...

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ADVERTISING IN A WORLD OF CONSUMER DISTRUST

gulfnews | January 19, 2020

news image

We are already witnessing a glimpse of forward-looking governance with countries like the UAE and Saudi Arabia easing regulations on visit visas. Presumably, it will have a positive impact on overall mobility, commerce and, perhaps, migration. Many industries including retail, entertainment or even cross-border payments are likely to benefit. However, at the moment the whole world feels a bit chaotic, provoking anxiety across corporate boardrooms. While in part this can be blamed on the global c...

Read More

DIGITAL SURPASSES PRINT TO BECOME 2ND LARGEST ADVERTISING MEDIUM AFTER TV

financialexpress | February 06, 2020

news image

The ad industry is estimated to grow at 10.7% during the year. Digital media is estimated to grow at a rate of 26%, outpacing traditional media such as TV, radio and outdoor advertising which are growing at 7-8% annually. At Rs 22,057 crore, advertising spends on digital media overtook spends on print in 2019, becoming the second largest advertising medium in India after television. A GroupM report also found that 27% of all advertising spend went to digital media platforms in 2019, while 22% we...

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NETFLIX CEO REITERATES ZERO INTEREST IN ADVERTISING BUSINESS THERE IS NOT EASY MONEY THERE

variety | January 21, 2020

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Netflix continues to say it has no strategic interest at all in launching a version of its streaming service that includes ads and would rather avoid the privacy pitfalls of collecting consumer data. Chairman and CEO Reed Hastings on Tuesday again shot down the notion of an ad-supported Netflix service, after he was asked on the company’s fourth quarter 2019 earnings interview about advertising by moderator Guggenheim Securities’ Michael Morris. “Google and Facebook and Amazon ...

Read More
news image

FACEBOOK & INSTAGRAM ADD MORE WAYS TO SUPPORT LOCAL BUSINESSES

Facebook | May 12, 2020

New features rolling out to Facebook and Instagram will help users find, discover, and support small businesses. Facebook is expanding its efforts to assist local businesses with overcoming the challenges they’re facing during the COVID-19 pandemic. Facebook and Instagram are receiving new features that will allow other users to discover and support small businesses in their area. Both platforms are also adding tools to help businesses stay informed and connected with their customers. Face...

Read More
news image

ADVERTISING IN A WORLD OF CONSUMER DISTRUST

gulfnews | January 19, 2020

We are already witnessing a glimpse of forward-looking governance with countries like the UAE and Saudi Arabia easing regulations on visit visas. Presumably, it will have a positive impact on overall mobility, commerce and, perhaps, migration. Many industries including retail, entertainment or even cross-border payments are likely to benefit. However, at the moment the whole world feels a bit chaotic, provoking anxiety across corporate boardrooms. While in part this can be blamed on the global c...

Read More
news image

DIGITAL SURPASSES PRINT TO BECOME 2ND LARGEST ADVERTISING MEDIUM AFTER TV

financialexpress | February 06, 2020

The ad industry is estimated to grow at 10.7% during the year. Digital media is estimated to grow at a rate of 26%, outpacing traditional media such as TV, radio and outdoor advertising which are growing at 7-8% annually. At Rs 22,057 crore, advertising spends on digital media overtook spends on print in 2019, becoming the second largest advertising medium in India after television. A GroupM report also found that 27% of all advertising spend went to digital media platforms in 2019, while 22% we...

Read More
news image

NETFLIX CEO REITERATES ZERO INTEREST IN ADVERTISING BUSINESS THERE IS NOT EASY MONEY THERE

variety | January 21, 2020

Netflix continues to say it has no strategic interest at all in launching a version of its streaming service that includes ads and would rather avoid the privacy pitfalls of collecting consumer data. Chairman and CEO Reed Hastings on Tuesday again shot down the notion of an ad-supported Netflix service, after he was asked on the company’s fourth quarter 2019 earnings interview about advertising by moderator Guggenheim Securities’ Michael Morris. “Google and Facebook and Amazon ...

Read More