ParkerWhite Brand Interactive

Microsoft | August 20, 2020

MGID, the global pioneer in native advertising, today announced it has signed a global deal with Microsoft to provide native advertising across its news properties, including MSN. The agreement signals MGID's commitment to working with news aggregators that are responsible for quality content in the fight against fake news.Through the deal, MGID will gain access to Microsoft's native placements across its news outlets in major markets including the US, Asia-Pacific, Europe and MENA...

Programmatic Advertising

DanAds, McClatchy | February 27, 2023

DanAds, an advertising technology platform, has recently partnered with McClatchy for email and programmatic offerings on the McClatchy Ad Manager platform. Advertisers can avail of the offerings and purchase email and programmatic inventory from McClatchy’s marketplace. McClatchy offers access to double opt-in email lists for advertisers with these new products. They can make a group of users and ensure that the chosen users receive marketing notifications, increasing use...

Ad Networks

PR Newswire | May 09, 2023

Rakuten Advertising has launched Audience Engine—a groundbreaking technology that compensates publishers based on the purchasing power of their most valuable audience segments while offering advertisers innovative personalization features. Debuting at Rakuten Advertising's annual DealMaker event, Audience Engine empowers publishers to utilize first-party data to establish tailored commission rates that leverage audiences with the highest potential value for advertisers. Publisher...

Mobile Advertising

Full Circle Insights | April 06, 2022

Full Circle Insights today announced that the company's popular Digital Source Tracker (DST) product now connects digital marketing costs from Microsoft Advertising to the client's customer relationship management (CRM) system. This enables digital marketers to see cost information from Microsoft Advertising and/or Google Ads as part of the DST's comprehensive view of the customer journey. The new release expands on the already robust reporting capability of DST for both digital and ...