Partners + Napier

IAS | September 18, 2020

Taboola, the world's leading discovery platform, today announced a partnership with Integral Ad Science (IAS), the global leader in digital ad verification, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety within a native discovery platform. With this integration, performance advertisers have the ability to achieve their marketing goals across Taboola's large audience of 1...

Programmatic Advertising

HUMAN Security, clean.io | November 04, 2022

HUMAN Security, Inc. (formerly White Ops) — the global leader in safeguarding enterprises from digital attacks with modern defense — today announced the acquisition of clean.io, the industry leader in protection against malvertising and e-commerce fraud. By adding clean.io’s products to the Human Defense Platform, HUMAN is furthering its vision to safeguard the advertising ecosystem from a full range of fraud and abuse by disrupting the economics of cybercrime and ensuring the ...

Advertiser Campaign Management

Better Homes and Gardens Real Estate LLC | December 01, 2020

Better Homes and Gardens Real Estate LLC, the leading real estate lifestyle brand, reported today its Season of Sharing campaign for buyers looking for innovative approaches to celebrate the special seasons ahead. This new campaign highlights significant and ideal way of life thoughts curated by Better Homes and Gardens Real Estate and Meredith Corporation, which delivers the Better Homes and Gardens brand, for Thanksgiving, Kwanza, Hanukkah, Christmas and New Year's Eve exercises, including...

Advertiser Platforms

Integral Ad Science | November 23, 2022

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today published a case study conducted in partnership with Catalina, a leader in shopper intelligence that personalizes the shopper journey. The study aimed to understand how media quality influences return on ad spend (ROAS) and sales lift in correlation to in-view advertisements and time-in-view. The measurement period was recorded from May to July 2022. To measure sales for a major CPG brand through th...