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Our digital agency is purpose built to help companies who believe customer experience is the defining strategic imperative of our day. We dream big, build beautiful, measure confidently, and optimize obsessively. Perficient is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America.

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E-COMMERCE ANALYTICS PLATFORM PROFITERO JOINS PUBLICIS IN A $210 MILLION DEAL

Publicis Groupe, Profitero | May 04, 2022

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Publicis Groupe has announced the acquisition of Profitero, a well-established SaaS global ecommerce intelligence platform. Profitero helps brands with digital shelf visibility and actionable insights to grow market share and profits. The transaction is thought to be worth around 200 million euros ($210.73 million), but the terms have not been disclosed. According to Crunchbase, Profitero has raised $48.7 million in funding and employs 300 people. Profitero ha...

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MEDICX HEALTH AND MADHIVE LAUNCH PROGRAMMATIC OTT SOLUTION FOR THE HEALTHCARE INDUSTRY

Medicx Health | January 20, 2022

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Medicx Health today announced a partnership with MadHive, the enterprise software that powers modern media, to create a new privacy-compliant end-to-end OTT solution for the healthcare industry. As consumers rapidly cut their cable cords, streaming TV is driving a shift in how, when and where audiences consume content. OTT advertising combines digital advertising's targeting capabilities with linear TV's broad reach and scale, providing advertisers the opportunity to reach...

Read More

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APPSUMER LAUNCHES FREE PACKAGE TO ENABLE CROSS-CHANNEL INSIGHTS FOR SCALING APP ADVERTISERS

Appsumer, InMobi | September 21, 2022

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Appsumer by InMobi, a leading performance insights platform for mobile app advertisers, has launched Appsumer Starter, a complimentary automated cross-channel dashboard and reporting solution. The globally-available solution automates performance insights for app advertisers who are scaling across the channels they most commonly use—including Meta, Google, Apple Search Ads, TikTok and Snap as well as InMobi—delivering actionable high-level dashboards and granular reports through a ce...

Read More

GOOGLE AD UPDATE: ACCOUNT PAUSING ON VIOLATION AND MISREPRESENTATION OF AD POLICY

Google | June 16, 2020

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Google continues a busy few months of ad policy updates and changes, this time dealing with ad creative and imagery, along with pausings for violations. It’s been a busy few weeks for Google Ads and their policy updates.

  • Read More
  • news image

    AD NETWORKS

    E-COMMERCE ANALYTICS PLATFORM PROFITERO JOINS PUBLICIS IN A $210 MILLION DEAL

    Publicis Groupe, Profitero | May 04, 2022

    Publicis Groupe has announced the acquisition of Profitero, a well-established SaaS global ecommerce intelligence platform. Profitero helps brands with digital shelf visibility and actionable insights to grow market share and profits. The transaction is thought to be worth around 200 million euros ($210.73 million), but the terms have not been disclosed. According to Crunchbase, Profitero has raised $48.7 million in funding and employs 300 people. Profitero ha...

    Read More
    news image

    AD NETWORKS

    MEDICX HEALTH AND MADHIVE LAUNCH PROGRAMMATIC OTT SOLUTION FOR THE HEALTHCARE INDUSTRY

    Medicx Health | January 20, 2022

    Medicx Health today announced a partnership with MadHive, the enterprise software that powers modern media, to create a new privacy-compliant end-to-end OTT solution for the healthcare industry. As consumers rapidly cut their cable cords, streaming TV is driving a shift in how, when and where audiences consume content. OTT advertising combines digital advertising's targeting capabilities with linear TV's broad reach and scale, providing advertisers the opportunity to reach...

    Read More
    news image

    AD NETWORKS

    APPSUMER LAUNCHES FREE PACKAGE TO ENABLE CROSS-CHANNEL INSIGHTS FOR SCALING APP ADVERTISERS

    Appsumer, InMobi | September 21, 2022

    Appsumer by InMobi, a leading performance insights platform for mobile app advertisers, has launched Appsumer Starter, a complimentary automated cross-channel dashboard and reporting solution. The globally-available solution automates performance insights for app advertisers who are scaling across the channels they most commonly use—including Meta, Google, Apple Search Ads, TikTok and Snap as well as InMobi—delivering actionable high-level dashboards and granular reports through a ce...

    Read More
    news image

    GOOGLE AD UPDATE: ACCOUNT PAUSING ON VIOLATION AND MISREPRESENTATION OF AD POLICY

    Google | June 16, 2020

    Google continues a busy few months of ad policy updates and changes, this time dealing with ad creative and imagery, along with pausings for violations. It’s been a busy few weeks for Google Ads and their policy updates.

  • Read More
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    C-Suite On Deck

    Responsive image

    Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

    Contact Us