Perficient Digital

PROGRAMMATIC ADVERTISING

Patriot Software | December 30, 2020

American organizations have confronted phenomenal difficulties this year, and Patriot Software is set for ensure bookkeeping and finance isn't one of them. Patriot Software launched a public TV mission to guarantee organizations of all sizes they can set aside time and cash with Patriot's accounting and payroll software. Begun in the basement of a factory more than 3 decades ago, Patriot knows direct how significant it is for business to have simple software that really wo...

techcrunch | February 12, 2020

Swiftmile, the startup that wants to become the gas station for micromobility vehicles, is getting into advertising. Swiftmile already supplies cities and private operators with docks equipped to park and charge both scooters and e-bikes. Now, the company is starting to integrate digital displays that attach to its charging stations to provide public transit info, traffic alerts and, of course, ads. “It adds tremendous value because it’s a massive market,” Swiftmile CEO C...

Escalated.io | July 27, 2020

Escalated.io (https://escalated.io/anti-malvertising.html) recently announced the launch of its latest subscription-based software solution intended to stop malicious online ads (malvertising). Malvertising is an insidious practice that delivers damaging digital payloads to end users, and has long been a problem for any company that touches advertising such as publishers, DSPs, SSPs, networks, and exchanges. Malvertising can result in reputation damage, rob companies of revenue-generating opport...

Amplifyer | July 08, 2020

Amplifyer, the company that connects Fortune 1000 advertisers to the most innovative start-ups in the world, announced today that it has partnered with Mint Measure to provide marketers with a better understanding of their media delivery. Serving as a cost-effective alternative to leading multi-touch attribution vendors, Mint Measure provides new-to-market actionable insights, such as Unique Reach (uCPM), to allow advertisers to make more efficient media allocations and optimizations. Additional...