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MGID | April 26, 2022
MGID, the global advertising platform, has launched Creative Safety Rankings across its US network to confirm its commitment to thoughtful, ethical advertising, by ensuring quality ad content that is brand safe and enhances the user experience.
Safety Rankings is designed to provide advertisers with clear objective guidelines to publisher’s expectations as it relates to user experience, allowing for a smooth ad-delivery, while protecting and preserving publisher brand and cu...
financialexpress | February 06, 2020
The ad industry is estimated to grow at 10.7% during the year. Digital media is estimated to grow at a rate of 26%, outpacing traditional media such as TV, radio and outdoor advertising which are growing at 7-8% annually. At Rs 22,057 crore, advertising spends on digital media overtook spends on print in 2019, becoming the second largest advertising medium in India after television. A GroupM report also found that 27% of all advertising spend went to digital media platforms in 2019, while 22% we...
AD TECH AND MARTECH
Viamedia | June 03, 2022
Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced Jim Loughran has been promoted to senior vice president of convergent video partnerships, overseeing the company’s cloud-based advertising solution that brings the digital and linear television worlds together. He will be responsible for QTT™’s overall business, product, communications and marketing strategy.
“Since joining Viamedia, Jim h...
DISPLAY ADVERTISING, AD NETWORKS
Nextech AR Solutions | December 07, 2022
Nextech AR Solutions Corp. (“Nextech” or the “Company”) (OTCQB: NEXCF) (CSE: NTAR) (FSE: EP2), a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies, wayfinding technologies and 3D model services is pleased to announce a record-setting number of views for a single 3D/AR ad. The client, Hearst UK who publishes 21 brands including Good Housekeeping, Esquire, ELLE, Harper’s Bazaar and Cosmopolitan used a 3D model...
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