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At Phelps, we've thrown out the old agency model. Instead of departments in competition with each other for our clients'? budgets, we’re organized in client-centric self-managed teams. Specialists from advertising, public relations, promotions, direct response and internet marketing all work together to strategize and share information and ideas. All focused on achieving superior results for their client.

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Ad Tech and Martech

ADNAMI OUTLINES NEW METRICS FOR THE MEASUREMENT OF ATTENTION IN HIGH IMPACT ADVERTISING

ExchangeWire | June 13, 2023

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Ad tech company Adnami enables media buyers to evaluate the buying of high impact advertising with proprietary predictive attention measurement technology. Born out of the lack of consistency and efficiency in measuring high impact, Adnami has stepped in to deliver a predictive model, informed by data and designed to be affordable and efficient. There have been calls from advertisers to measure attention on high impact campaigns at scale and to resolve variations in approaches a...

Read More

INTEGRAL AD SCIENCE ANNOUNCES CANADA'S GLOBE AND MAIL, OFFERING CUSTOM BRAND SUITABILITY FOR ADVERTISERS WITH IAS CONTEXT CONTROL

Integral Ad Science | September 15, 2020

news image

Integral Ad Science (IAS), the global leader in digital ad verification, today announced that The Globe and Mail, Canada's trusted source of news, will now offer IAS's leading contextual targeting solution, Context Control. This contextual technology is offered incrementally with existing IAS brand safety controls, providing curated contextual targeting and smart inventory packaging at scale. Marketers can now control their ad adjacencies with a wide array of contextual signals, includin...

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Advertiser Platforms

PERION ACQUIRES HIVESTACK, A LEADING GLOBAL FULL-STACK DIGITAL OUT-OF-HOME (DOOH) PLATFOM

Business Wire | December 13, 2023

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Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, announced today that it has completed the acquisition of Hivestack Inc., a global innovative full-stack programmatic digital out of home (DOOH) company. The terms of the transaction include US $100 million in cash paid upon closing and a 3-year employee retention and performance-based payment plan of up to US $25 million. DOOH advertising trans...

Read More

Display Advertising

MEDIACOM HONG KONG SELECTS HIVESTACK TO DELIVER THE FIRST PROGRAMMATIC DOOH CAMPAIGN FOR UBER TAXI IN HONG KONG

Hivestack | November 03, 2022

news image

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong, via a Private Marketplace (PMP) deal through the Hivestack DSP. Uber Taxi “Go your way, Live your way” campaign ran from July to September 2022 on multiple channels including bus shelters and large format digital billbo...

Read More
news image

Ad Tech and Martech

ADNAMI OUTLINES NEW METRICS FOR THE MEASUREMENT OF ATTENTION IN HIGH IMPACT ADVERTISING

ExchangeWire | June 13, 2023

Ad tech company Adnami enables media buyers to evaluate the buying of high impact advertising with proprietary predictive attention measurement technology. Born out of the lack of consistency and efficiency in measuring high impact, Adnami has stepped in to deliver a predictive model, informed by data and designed to be affordable and efficient. There have been calls from advertisers to measure attention on high impact campaigns at scale and to resolve variations in approaches a...

Read More
news image

INTEGRAL AD SCIENCE ANNOUNCES CANADA'S GLOBE AND MAIL, OFFERING CUSTOM BRAND SUITABILITY FOR ADVERTISERS WITH IAS CONTEXT CONTROL

Integral Ad Science | September 15, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced that The Globe and Mail, Canada's trusted source of news, will now offer IAS's leading contextual targeting solution, Context Control. This contextual technology is offered incrementally with existing IAS brand safety controls, providing curated contextual targeting and smart inventory packaging at scale. Marketers can now control their ad adjacencies with a wide array of contextual signals, includin...

Read More
news image

Advertiser Platforms

PERION ACQUIRES HIVESTACK, A LEADING GLOBAL FULL-STACK DIGITAL OUT-OF-HOME (DOOH) PLATFOM

Business Wire | December 13, 2023

Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, announced today that it has completed the acquisition of Hivestack Inc., a global innovative full-stack programmatic digital out of home (DOOH) company. The terms of the transaction include US $100 million in cash paid upon closing and a 3-year employee retention and performance-based payment plan of up to US $25 million. DOOH advertising trans...

Read More
news image

Display Advertising

MEDIACOM HONG KONG SELECTS HIVESTACK TO DELIVER THE FIRST PROGRAMMATIC DOOH CAMPAIGN FOR UBER TAXI IN HONG KONG

Hivestack | November 03, 2022

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong, via a Private Marketplace (PMP) deal through the Hivestack DSP. Uber Taxi “Go your way, Live your way” campaign ran from July to September 2022 on multiple channels including bus shelters and large format digital billbo...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us