phenomenon

Belkins
Phenomenon is an independent Innovations Company located in Los Angeles, California. Phenomenon builds innovations on behalf of brands and entertainment networks. Sometimes that innovation is a business strategy. Sometimes it’s an app, website or piece of technology. Sometimes it’s a film or tv show. Sometimes it’s creating an entirely new company. And sometimes it’s an ad campaign.

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ADLUCENT'S LIFT MENTALITY TECHNOLOGY MEASURES ADVERTISING ROI

ADLUCENT | September 21, 2020

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Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across the e -commerce marketplace to answer their most pressing question, "How effective is my advertising...

Read More

ADCELLERANT LAUNCHES NEW STREAMING TV DIGITAL ADVERTISING PRODUCT

AdCellerant | October 08, 2020

news image

AdCellerant, a leader in the technology and digital advertising space, has launched its new Streaming TV digital advertising product, which allows advertisers to reach users on all of their screens as they view live or on-demand programming through any connected device. Streaming TV provides advertisers an opportunity to incorporate TV as part of their digital marketing strategy in a targeted and cost-effective way. AdCellerant's new offering, Streaming TV, simplifies the complexity of buyin...

Read More

BRAND MARKETING

NEW DIGITAL SHELF INSTITUTE ANNOUNCES RELEASE OF NEW STUDY, "THE FULL REVENUE IMPACT OF RETAILER AD PLATFORMS"

Digital Shelf Institute | December 21, 2020

news image

The Digital Shelf Institute, the commerce community for manufacturers, reported the arrival of new study, "The Full Revenue Impact of Retailer Ad Platforms." Generated through bits of knowledge and anonymized information from many internet business and digital leaders brands brands, the exploration was worked around a common question, "What is the total value of my retail media spend?" and offers another system for ascertaining how retail advertising investments positively im...

Read More

DISPLAY ADVERTISING

AZERION AND ANZU COLLABORATE TO MAKE BLENDED IN-GAME ADVERTISING PROGRAMMATICALLY AVAILABLE TO ADVERTISERS WORLDWIDE

Anzu.io, Azerion | June 08, 2021

news image

Anzu.io, the world's most advanced in-game advertising platform, has announced a new collaboration with Azerion, a leading pan-European digital gaming and monetization platform that provides casual and social games and videos, as well as digital marketing services for both publishers and advertisers. Azerion will now provide Anzu's market-leading blended in-game advertising solution throughout the world via its proprietary programmatic platform, Improve Digital, which generates over 1.6 ...

Read More

ADLUCENT | September 21, 2020

news image

ADLUCENT'S LIFT MENTALITY TECHNOLOGY MEASURES ADVERTISING ROI

Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across the e -commerce marketplace to answer their most pressing question, "How effective is my advertising...

Read More

AdCellerant | October 08, 2020

news image

ADCELLERANT LAUNCHES NEW STREAMING TV DIGITAL ADVERTISING PRODUCT

AdCellerant, a leader in the technology and digital advertising space, has launched its new Streaming TV digital advertising product, which allows advertisers to reach users on all of their screens as they view live or on-demand programming through any connected device. Streaming TV provides advertisers an opportunity to incorporate TV as part of their digital marketing strategy in a targeted and cost-effective way. AdCellerant's new offering, Streaming TV, simplifies the complexity of buyin...

Read More

BRAND MARKETING

Digital Shelf Institute | December 21, 2020

news image

NEW DIGITAL SHELF INSTITUTE ANNOUNCES RELEASE OF NEW STUDY, "THE FULL REVENUE IMPACT OF RETAILER AD PLATFORMS"

The Digital Shelf Institute, the commerce community for manufacturers, reported the arrival of new study, "The Full Revenue Impact of Retailer Ad Platforms." Generated through bits of knowledge and anonymized information from many internet business and digital leaders brands brands, the exploration was worked around a common question, "What is the total value of my retail media spend?" and offers another system for ascertaining how retail advertising investments positively im...

Read More

DISPLAY ADVERTISING

Anzu.io, Azerion | June 08, 2021

news image

AZERION AND ANZU COLLABORATE TO MAKE BLENDED IN-GAME ADVERTISING PROGRAMMATICALLY AVAILABLE TO ADVERTISERS WORLDWIDE

Anzu.io, the world's most advanced in-game advertising platform, has announced a new collaboration with Azerion, a leading pan-European digital gaming and monetization platform that provides casual and social games and videos, as well as digital marketing services for both publishers and advertisers. Azerion will now provide Anzu's market-leading blended in-game advertising solution throughout the world via its proprietary programmatic platform, Improve Digital, which generates over 1.6 ...

Read More