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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
ADLUCENT | September 21, 2020
Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across the e -commerce marketplace to answer their most pressing question, "How effective is my advertising...
AdCellerant | October 08, 2020
AdCellerant, a leader in the technology and digital advertising space, has launched its new Streaming TV digital advertising product, which allows advertisers to reach users on all of their screens as they view live or on-demand programming through any connected device. Streaming TV provides advertisers an opportunity to incorporate TV as part of their digital marketing strategy in a targeted and cost-effective way. AdCellerant's new offering, Streaming TV, simplifies the complexity of buyin...
Digital Shelf Institute | December 21, 2020
The Digital Shelf Institute, the commerce community for manufacturers, reported the arrival of new study, "The Full Revenue Impact of Retailer Ad Platforms." Generated through bits of knowledge and anonymized information from many internet business and digital leaders brands brands, the exploration was worked around a common question, "What is the total value of my retail media spend?" and offers another system for ascertaining how retail advertising investments positively im...
Anzu.io, Azerion | June 08, 2021
Anzu.io, the world's most advanced in-game advertising platform, has announced a new collaboration with Azerion, a leading pan-European digital gaming and monetization platform that provides casual and social games and videos, as well as digital marketing services for both publishers and advertisers. Azerion will now provide Anzu's market-leading blended in-game advertising solution throughout the world via its proprietary programmatic platform, Improve Digital, which generates over 1.6 ...
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