Poly

Facebook | March 15, 2017

Google and Facebook are deepening the stranglehold they have on the U.S. digital advertising market. The companies' duopoly over digital ad revenue will grow this year as ad spending reaches $83 billion, marking a 15.9 percent increase from 2016, according to a new report from eMarketer.Google continues to dominate search engine advertising and Facebook's share of display and mobile ads is growing, according to the firm's latest forecast. Google is projected to end the year with 40.7...

Digiday | September 18, 2017

Ad industry groups are pissed off at Apple, but there’s not much they can do about it. Apple is limiting ad tracking in its Safari browser, which will make it harder for ad buyers to target niche audiences. Although this move protects users’ data privacy, it’s likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data....

Digiday | January 10, 2018

The duopoly may be soaking up all the growth in digital advertising, but not the ad dollars of one growing category weed marketers. That’s because Facebook and Google won’t accept marijuana ads. A Google spokesperson said the company doesn’t allow marijuana ads on either the display or search side because the product is illegal on the federal level, while Facebook’s ad policy prohibits sales promotions on cannabis. That’s opened the door to smaller programmatic ad m...

Digiday | January 18, 2018

Amazon is on top of every marketer’s mind today. Google and Facebook combined still represent more than half of the U.S. advertising market, but Amazon’s ad business, while just 2.5 percent, is growing faster than both of them, according to speakers at AdExchanger’s Industry Preview in New York City. Scott Galloway, founder of consultancy L2, predicts that digital ad revenue for Amazon Media Group, Amazon’s in-house team that sells ad products, will grow more than 40 perc...