Poly

Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) (NYSE: PLT) is a global communications company that powers meaningful human connection and collaboration. Poly combines legendary audio expertise and powerful video and conferencing capabilities to overcome the distractions, complexity, and distance that make communication in and out of the workplace challenging. Poly believes in solutions that make life easier when they work together and with our partner’s services. Our headsets, software, desk phones, audio and video conferencing, analytics and services are used worldwide and are a leading choice for every kind of workspace.

C-Suite On Deck

Amy Barzdukas, EVP and Chief Marketing Officer at Poly is a marketing and communications leader with extensive experience in setting strategy, shifting perceptions, advising customers, digital marketing, revenue marketing, integrated marketing communications, and public relations i...

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Related News

GOOGLE AND FACEBOOK INTENSIFY THEIR DUOPOLY ON DIGITAL ADVERTISING

Facebook | March 15, 2017

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Google and Facebook are deepening the stranglehold they have on the U.S. digital advertising market. The companies' duopoly over digital ad revenue will grow this year as ad spending reaches $83 billion, marking a 15.9 percent increase from 2016, according to a new report from eMarketer.Google continues to dominate search engine advertising and Facebook's share of display and mobile ads is growing, according to the firm's latest forecast. Google is projected to end the year with 40.7...

Read More

FORGET THE DUOPOLY, APPLE���S ANTI-TRACKING MOVES RATTLE DIGITAL MEDIA

Digiday | September 18, 2017

news image

Ad industry groups are pissed off at Apple, but there’s not much they can do about it. Apple is limiting ad tracking in its Safari browser, which will make it harder for ad buyers to target niche audiences. Although this move protects users’ data privacy, it’s likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data....

Read More

ONE DIGITAL MEDIA AREA THE DUOPOLY ISN’T DOMINATING: CANNABIS ADS

Digiday | January 10, 2018

news image

The duopoly may be soaking up all the growth in digital advertising, but not the ad dollars of one growing category weed marketers. That’s because Facebook and Google won’t accept marijuana ads. A Google spokesperson said the company doesn’t allow marijuana ads on either the display or search side because the product is illegal on the federal level, while Facebook’s ad policy prohibits sales promotions on cannabis. That’s opened the door to smaller programmatic ad m...

Read More

AMAZON’S AD BUSINESS IS GROWING FASTER THAN GOOGLE’S AND FACEBOOK’S, ALTHOUGH THE DUOPOLY STILL DOMINATES

Digiday | January 18, 2018

news image

Amazon is on top of every marketer’s mind today. Google and Facebook combined still represent more than half of the U.S. advertising market, but Amazon’s ad business, while just 2.5 percent, is growing faster than both of them, according to speakers at AdExchanger’s Industry Preview in New York City. Scott Galloway, founder of consultancy L2, predicts that digital ad revenue for Amazon Media Group, Amazon’s in-house team that sells ad products, will grow more than 40 perc...

Read More
news image

GOOGLE AND FACEBOOK INTENSIFY THEIR DUOPOLY ON DIGITAL ADVERTISING

Facebook | March 15, 2017

Google and Facebook are deepening the stranglehold they have on the U.S. digital advertising market. The companies' duopoly over digital ad revenue will grow this year as ad spending reaches $83 billion, marking a 15.9 percent increase from 2016, according to a new report from eMarketer.Google continues to dominate search engine advertising and Facebook's share of display and mobile ads is growing, according to the firm's latest forecast. Google is projected to end the year with 40.7...

Read More
news image

FORGET THE DUOPOLY, APPLE���S ANTI-TRACKING MOVES RATTLE DIGITAL MEDIA

Digiday | September 18, 2017

Ad industry groups are pissed off at Apple, but there’s not much they can do about it. Apple is limiting ad tracking in its Safari browser, which will make it harder for ad buyers to target niche audiences. Although this move protects users’ data privacy, it’s likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data....

Read More
news image

ONE DIGITAL MEDIA AREA THE DUOPOLY ISN’T DOMINATING: CANNABIS ADS

Digiday | January 10, 2018

The duopoly may be soaking up all the growth in digital advertising, but not the ad dollars of one growing category weed marketers. That’s because Facebook and Google won’t accept marijuana ads. A Google spokesperson said the company doesn’t allow marijuana ads on either the display or search side because the product is illegal on the federal level, while Facebook’s ad policy prohibits sales promotions on cannabis. That’s opened the door to smaller programmatic ad m...

Read More
news image

AMAZON’S AD BUSINESS IS GROWING FASTER THAN GOOGLE’S AND FACEBOOK’S, ALTHOUGH THE DUOPOLY STILL DOMINATES

Digiday | January 18, 2018

Amazon is on top of every marketer’s mind today. Google and Facebook combined still represent more than half of the U.S. advertising market, but Amazon’s ad business, while just 2.5 percent, is growing faster than both of them, according to speakers at AdExchanger’s Industry Preview in New York City. Scott Galloway, founder of consultancy L2, predicts that digital ad revenue for Amazon Media Group, Amazon’s in-house team that sells ad products, will grow more than 40 perc...

Read More

Resources

Events

C-Suite On Deck

Amy Barzdukas, EVP and Chief Marketing Officer at Poly is a marketing and communications leader with extensive experience in setting strategy, shifting perceptions, advising customers, digital marketing, revenue marketing, integrated marketing communications, and public relations i...