Poly

Digiday | September 18, 2017

Ad industry groups are pissed off at Apple, but there’s not much they can do about it. Apple is limiting ad tracking in its Safari browser, which will make it harder for ad buyers to target niche audiences. Although this move protects users’ data privacy, it’s likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data....

Facebook | March 15, 2017

Google and Facebook are deepening the stranglehold they have on the U.S. digital advertising market. The companies' duopoly over digital ad revenue will grow this year as ad spending reaches $83 billion, marking a 15.9 percent increase from 2016, according to a new report from eMarketer.Google continues to dominate search engine advertising and Facebook's share of display and mobile ads is growing, according to the firm's latest forecast. Google is projected to end the year with 40.7...

Digiday | January 18, 2018

Amazon is on top of every marketer’s mind today. Google and Facebook combined still represent more than half of the U.S. advertising market, but Amazon’s ad business, while just 2.5 percent, is growing faster than both of them, according to speakers at AdExchanger’s Industry Preview in New York City. Scott Galloway, founder of consultancy L2, predicts that digital ad revenue for Amazon Media Group, Amazon’s in-house team that sells ad products, will grow more than 40 perc...

effinghamdailynews | January 13, 2020

The tech giant recently announced it would not ban false political advertising, or disallow ad targeting that could fuel discrimination or racism and generally create even bigger divides in the American electorate. Facebook is shirking it social responsibility as a company with great power to influence the next election and American democracy. Google has agreed to prohibit ads making false claims and so called “deep-fake” videos that mislead through doctoring images or using a real i...