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Adorama | November 04, 2020
With holiday shopping starting early and mostly online, Adorama recognized the opportunity to drive ecommerce sales by testing TV advertising. Today, they announced the launch of a holiday campaign, “Creative Ones.” Adorama tapped Marketing Architects to access Rapid Response TV, an offering that brought them from concept, to pretesting, to production, to market in just one month. The campaign celebrates creators and invites them to visit Adorama.com for a “Holiday Deal of the ...
OneScreen.ai, Evertreen | April 22, 2022
OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, is partnering with Evertreen, the only platform that allows users worldwide to plant real trees online and track them via satellite, to establish a forest of more than 10,000 trees a year in Madagascar. The campaign is to help reduce the carbon footprint of real-world advertising as OneScreen.ai accelerates industry growth by making it easier to buy and sell out-of-home ads, whether that’s static o...
Comscore | October 28, 2021
Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, Comscore Activation audiences, spanning demographics, personas and cross-platform media consumption, are now available for the first time for DOOH prog...
Scripps, Amazon Advertising | May 19, 2021
The E.W. Scripps Company is partnering with Amazon Advertising to bring its OTT advertising services to local businesses, extending its supremacy in the over-the-top (OTT) space ever further.
Scripps' Octane OTT sales team and Amazon Advertising will collaborate to sell Amazon OTT inventory to local companies through IMDb TV, Twitch, top-tier network and broadcaster applications, and Amazon's News apps as part of this new program. Amazon OTT and Twitch had a combined month...
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