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ADORAMA TEAMS UP WITH MARKETING ARCHITECTS TO LAUNCH HOLIDAY CAMPAIGN, “CREATIVE ONES”

Adorama | November 04, 2020

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With holiday shopping starting early and mostly online, Adorama recognized the opportunity to drive ecommerce sales by testing TV advertising. Today, they announced the launch of a holiday campaign, “Creative Ones.” Adorama tapped Marketing Architects to access Rapid Response TV, an offering that brought them from concept, to pretesting, to production, to market in just one month. The campaign celebrates creators and invites them to visit Adorama.com for a “Holiday Deal of the ...

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Display Advertising

ONESCREEN.AI PARTNERS WITH EVERTREEN TO HELP OFFSET CARBON FOOTPRINT IN OUTDOOR ADVERTISING

OneScreen.ai, Evertreen | April 22, 2022

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OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, is partnering with Evertreen, the only platform that allows users worldwide to plant real trees online and track them via satellite, to establish a forest of more than 10,000 trees a year in Madagascar. The campaign is to help reduce the carbon footprint of real-world advertising as OneScreen.ai accelerates industry growth by making it easier to buy and sell out-of-home ads, whether that’s static o...

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Advertiser Platforms

COMSCORE ANNOUNCES AGREEMENT WITH VISTAR MEDIA TO DELIVER DIGITAL OUT-OF-HOME (DOOH) PROGRAMMATIC AUDIENCE TARGETING

Comscore | October 28, 2021

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Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, Comscore Activation audiences, spanning demographics, personas and cross-platform media consumption, are now available for the first time for DOOH prog...

Read More

Ad Networks

SCRIPPS AND AMAZON ADVERTISING TEAM-UP TO DELIVER AMAZON'S PREMIUM OTT SERVICES TO LOCAL BUSINESSES

Scripps, Amazon Advertising | May 19, 2021

news image

The E.W. Scripps Company is partnering with Amazon Advertising to bring its OTT advertising services to local businesses, extending its supremacy in the over-the-top (OTT) space ever further. Scripps' Octane OTT sales team and Amazon Advertising will collaborate to sell Amazon OTT inventory to local companies through IMDb TV, Twitch, top-tier network and broadcaster applications, and Amazon's News apps as part of this new program. Amazon OTT and Twitch had a combined month...

Read More
news image

ADORAMA TEAMS UP WITH MARKETING ARCHITECTS TO LAUNCH HOLIDAY CAMPAIGN, “CREATIVE ONES”

Adorama | November 04, 2020

With holiday shopping starting early and mostly online, Adorama recognized the opportunity to drive ecommerce sales by testing TV advertising. Today, they announced the launch of a holiday campaign, “Creative Ones.” Adorama tapped Marketing Architects to access Rapid Response TV, an offering that brought them from concept, to pretesting, to production, to market in just one month. The campaign celebrates creators and invites them to visit Adorama.com for a “Holiday Deal of the ...

Read More
news image

Display Advertising

ONESCREEN.AI PARTNERS WITH EVERTREEN TO HELP OFFSET CARBON FOOTPRINT IN OUTDOOR ADVERTISING

OneScreen.ai, Evertreen | April 22, 2022

OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, is partnering with Evertreen, the only platform that allows users worldwide to plant real trees online and track them via satellite, to establish a forest of more than 10,000 trees a year in Madagascar. The campaign is to help reduce the carbon footprint of real-world advertising as OneScreen.ai accelerates industry growth by making it easier to buy and sell out-of-home ads, whether that’s static o...

Read More
news image

Advertiser Platforms

COMSCORE ANNOUNCES AGREEMENT WITH VISTAR MEDIA TO DELIVER DIGITAL OUT-OF-HOME (DOOH) PROGRAMMATIC AUDIENCE TARGETING

Comscore | October 28, 2021

Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, Comscore Activation audiences, spanning demographics, personas and cross-platform media consumption, are now available for the first time for DOOH prog...

Read More
news image

Ad Networks

SCRIPPS AND AMAZON ADVERTISING TEAM-UP TO DELIVER AMAZON'S PREMIUM OTT SERVICES TO LOCAL BUSINESSES

Scripps, Amazon Advertising | May 19, 2021

The E.W. Scripps Company is partnering with Amazon Advertising to bring its OTT advertising services to local businesses, extending its supremacy in the over-the-top (OTT) space ever further. Scripps' Octane OTT sales team and Amazon Advertising will collaborate to sell Amazon OTT inventory to local companies through IMDb TV, Twitch, top-tier network and broadcaster applications, and Amazon's News apps as part of this new program. Amazon OTT and Twitch had a combined month...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us