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scotsman | March 01, 2020
A Teesside pay-per-click (PPC) advertising agency has expanded across the Border after pushing the button on a Glasgow operation. Mabo said the expansion had “been a long time coming” for the business, which has seen its staff numbers grow to 50-plus over the last six months. Managing director Lee Mabelson said: “Glasgow has similar aspirations as Mabo in the digital world – it wants to become a powerhouse and with those visions matching we see ourselves fitting in nicely...
AD TECH AND MARTECH
ExchangeWire | May 15, 2023
Outdoor advertising technology leaders Adkom, Blip, and Broadsign today (May 11th, 2023) announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Advertisers and media buying agencies around the world can now access the inventory via any of the demand-side-platforms (DSPs) integrated with the Broadsign SSP, including the Broadsign Ads DSP, while indepen...
AD NETWORKS
Ad Council | February 14, 2022
This Sunday before the start of Super Bowl LVI, NBC's TODAY will debut a new television public service ad (PSA) featuring the show's anchors to encourage girls throughout the country to pursue their interests in STEM—science, technology, engineering and math. The spot, a part of the national She Can STEM campaign, was created by ad agency Deloitte Digital in collaboration with the Ad Council, a non-profit and leading producer of social impact campaigns for 80 years, and IF/THEN, an...
IRI, InfoSum | August 29, 2022
IRI®, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, today announced a new partnership with InfoSum, the world’s leading data collaboration platform. InfoSum’s Secure Data Clean Room technology will enable IRI’s clients to enrich their first-party data with IRI’s purchase-based deterministic information in an environment designed with privacy in mind. IRI will offer both transaction data from 45 million hou...
RETARGETING, AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT
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