Primal | A&G

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Appsumer | September 07, 2022

Appsumer, a leading performance insights platform for mobile app advertisers by InMobi, unveiled its benchmark report on how major advertisers are leveraging the top sources for app downloads, analyzed through advertiser channel adoption and share-of-wallet. The report provides a snapshot of advertiser behavior from second quarter 2021 to the second quarter 2022 and reveals that Apple has gotten a significant boost to Apple Search Ads (ASA) as a result of their AppTrackingTransparency (ATT) init...

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American Advertising Federation, Clear Channel Outdoor Holdings | April 22, 2021

Mosaic Award champs will be perceived for their faithful obligation to incorporation and for giving a voice to multicultural networks. From a staggering number of entries, all champs have accepted progressed advertising methods, strategic approaches and have created various programs that help improve the main concern, yet in addition secure a pertinent part in a persistently advancing professional workplace. "Our multicultural networks are harming during an extreme year, conf...

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Mediavine | March 24, 2021

Mediavine, the largest selective full-administration ad management firm in the U.S., carried out its native ad offering across its ±7,800 free publisher sites. While other ad tech organizations offer a native-to-banner-style ad auction, Mediavine's answer is 100% native, from the underlying offer solicitation to the last ad display. The cycle will operate on Mediavine's specially assembled exclusive technology. Mediavine dispatched the prevalent performing native ad...

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NEW YORK LIFE | February 16, 2022

New York Life, America’s largest1 mutual life insurer, today debuted Our Product, the latest advertising creative of the company’s “Love Takes Action” campaign. “Love Takes Action” reminds Americans that they have the power to act on their love to build better futures and protect loved ones. The first creative of the campaign, Agápē, launched in January 2020 in coordination with pro football’s championship game. Our Product highligh...