PROmotion Marketing LLC

Display Advertising, Advertiser Campaign Management

PR Newswire | July 12, 2023

Clear Channel Outdoor (NYSE: CCO), one of the world's largest Out-of-Home (OOH) media providers, today announced new partnerships integrating its CCO RADAR® data platform with best-in-class Data Clean Room (DCR) applications and services from Aqfer, Habu, InfoSum and LiveRamp. This next-generation secure data integration revolutionizes first party-data matching for OOH, allowing brands who are already active DCR users, and those who want to plan and measure OOH ad campaigns using t...

Ad Tech and Martech

Admix, Integral Ad Science | May 10, 2021

Admix, the first In-Play advertisement platform that connects smartphone gamers and brands, has announced a new alliance with Integral Ad Science (IAS), a world leader in digital ad verification. Admix is the first In-Play advertisement firm that offers ad inventory that is calculated and tested by a trusted, unbiased partner as a result of this integration with IAS. Admix's In-Play advertising is also independently checked and verified with the same rigor as the rest of the d...

Taboola | October 14, 2020

Taboola today announced the introduction of The Taboola Creative Shop, the first global program to help brands and media agencies execute and optimize advertising campaigns that run on its network. More than 200 brands and their media agencies across retail, CPG, automotive, financial services, and e-commerce categories have chosen the Creative Shop to significantly boost click through rates (CTR), ad viewability, return on ad spend (ROAS), and more. The Taboola Creative Shop leverages data from...

RevJet | October 17, 2020

RevJet, the only unified app-based platform that simplifies all aspects of digital ad experience management for Fortune 500 marketers, today announced a major update to their industry-leading Global Ad Serving App Suite. Version 5.0 bolsters RevJet's Global Ad Serving Suite capabilities across the board, including streamlined cookie-less personalization, enhanced consent management, cross-device Identity Management, advanced attribution and more. "Now more than ever, Fortune 500 markers...