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Publicis London is an award-winning creative hub with a long history of helping clients achieve powerful brand and business transformation. It forms part of Publicis UK, which includes three other specialist agencies including POKE (digital transformation and experiences), Arc (shopper marketing and activation) and August (creative content).

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A REALIST’S TAKE ON TRAVEL ADVERTISING IN 2020

phocuswire | February 26, 2020

news image

Given travel marketers’ established role in pushing the boundaries of advertising, a lot of the crystal-gazing that happens in our industry every year involves speculation about exciting developments in artificial intelligence, machine learning and other automated innovations. To be sure, these things are happening, but focusing on this sliver of innovation within travel advertising neglects the mega-forces that are reshaping the industry right before our eyes. In 2020, the major forces th...

Read More

ADVERTISER PLATFORMS

EMERALD ACQUIRES ADVERTISING WEEK GLOBAL EVENT PLATFORM

Emerald | June 29, 2022

news image

On June 28, Emerald Holding, Inc. announced that it had acquired all of the assets comprising the business known as Advertising Week from Stillwell Partners. Emerald's 365-customer engagement strategy, which aims to deliver connected, best-in-class experiences by seamlessly integrating in-person events, content, and commerce, has advanced with the acquisition of AW. With the help of this acquisition, Emerald will further solidify its position as a B2B marketing industry leader...

Read More

AD NETWORKS

NEUSTAR PARTNERS WITH INFOSUM TO PAVE THE WAY FOR THE PRIVACY-FIRST ADVERTISING FUTURE

TransUnion, Neustar, InfoSum | August 26, 2022

news image

Neustar, Inc., a TransUnion company, today announced the availability of Neustar Unified Identity - its leading suite of identity resolution and data capabilities – in the InfoSum Data Clean Room. This multi-party identity management and data collaboration solution makes privacy-enhanced audience creation and data enrichment a reality for partners across the brand, agency, and publisher world. Clients can now connect and share their offline and online customer data - in a se...

Read More

GOOGLE UPDATES AD POLICIES FOR EMPLOYMENT, HOUSING AND CREDIT ADS

Google | June 15, 2020

news image

Google Ads announced they will be removing certain demographic targeting criteria for advertisers operating in the employment, housing, and credit sectors. Google Ads announced they are updating their ad policies this week, specifically as it relates to emp...

Read More
news image

A REALIST’S TAKE ON TRAVEL ADVERTISING IN 2020

phocuswire | February 26, 2020

Given travel marketers’ established role in pushing the boundaries of advertising, a lot of the crystal-gazing that happens in our industry every year involves speculation about exciting developments in artificial intelligence, machine learning and other automated innovations. To be sure, these things are happening, but focusing on this sliver of innovation within travel advertising neglects the mega-forces that are reshaping the industry right before our eyes. In 2020, the major forces th...

Read More
news image

ADVERTISER PLATFORMS

EMERALD ACQUIRES ADVERTISING WEEK GLOBAL EVENT PLATFORM

Emerald | June 29, 2022

On June 28, Emerald Holding, Inc. announced that it had acquired all of the assets comprising the business known as Advertising Week from Stillwell Partners. Emerald's 365-customer engagement strategy, which aims to deliver connected, best-in-class experiences by seamlessly integrating in-person events, content, and commerce, has advanced with the acquisition of AW. With the help of this acquisition, Emerald will further solidify its position as a B2B marketing industry leader...

Read More
news image

AD NETWORKS

NEUSTAR PARTNERS WITH INFOSUM TO PAVE THE WAY FOR THE PRIVACY-FIRST ADVERTISING FUTURE

TransUnion, Neustar, InfoSum | August 26, 2022

Neustar, Inc., a TransUnion company, today announced the availability of Neustar Unified Identity - its leading suite of identity resolution and data capabilities – in the InfoSum Data Clean Room. This multi-party identity management and data collaboration solution makes privacy-enhanced audience creation and data enrichment a reality for partners across the brand, agency, and publisher world. Clients can now connect and share their offline and online customer data - in a se...

Read More
news image

GOOGLE UPDATES AD POLICIES FOR EMPLOYMENT, HOUSING AND CREDIT ADS

Google | June 15, 2020

Google Ads announced they will be removing certain demographic targeting criteria for advertisers operating in the employment, housing, and credit sectors. Google Ads announced they are updating their ad policies this week, specifically as it relates to emp...

Read More