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yahoo | March 18, 2020
Amazon.com Inc. has slashed the amount of money it spends on Google advertising in recent days, a potential blow to the search giant’s revenue at an already-unstable time. The e-commerce company generally buys Google ads to funnel web shoppers to its online store. But since March 11, Amazon has cut back drastically across nearly all categories, according to data collected by Tinuiti Inc., a marketing agency that handles about $1.5 billion a year in spending for various advertisers. “...
seroundtable | March 11, 2020
Google is now not allowing its advertisers to bid and place ads on face mask related keywords. Lane Rizzardini first notified me of this on Twitter by sharing a screen shot of Google Ads disallowing this in the advertising portal. If you try to search for these keywords, I personally do not see any Google Ads show up in Google search.Google sent Search Engine Land a statement that reads "We're committed to protecting users and surfacing helpful, authoritative information as the coronavi...
advanced-television | March 05, 2020
ITV has announced Rhys McLachlan will become their new Director of Advanced Advertising. McLachlan was previously Head of Global TV Strategy at Amobee, the global digital advertising technology company with whom ITV signed an exclusive UK and Ireland licensing agreement with last year. Since announcing the Amobee deal, ITV has been working closely with Amobee to design, develop and integrate the technology to power ITV’s new programmatic TV platform, Planet V. Reporting to Kelly Williams, ...
ZeroSum | November 11, 2021
ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry, has launched Auto-Stream, a first-of-its-kind platform that utilizes real-time data to assist auto dealers and marketers with the transition from traditional TV to over-the-top (OTT) and connected TV (CTV) advertising to drive faster auto sales and lower advertising costs.
For many auto dealers looking to make the switch to OTT and CTV, barriers such as OEM brand s...
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