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Kubient | October 28, 2020

Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, today unveiled the modernized digital advertising infrastructure and operations for historic news agency, The Associated Press ("AP"). Kubient worked with The AP to evaluate and streamline its internal ad operations and techstack and uplevel its data analysis - ultimately providing the publication with a new way to capture and mo...

Google | August 04, 2020

Google has announced that it will now include more detail within its 'Why this ad?' transparency listings, while it's also planning to phase out third-party cookies in Chrome as it works to improve its data protection measures.First off, on its ad-specific listings - on every Google ad, users are able to tap on an icon within the ad to get more context as to who the advertiser is and why the ad has been shown to them.Here's an example in a search ad - tap on the drop-...

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GroundTruth | November 20, 2021

GroundTruth, the leading location-based marketing and advertising technology company, announced today that it is expanding product-related advertising capabilities with the launch of In-Stock Local Ads. By increasing its ability to ingest and analyze massive levels of product supply data, GroundTruth's next generation of in-stock marketing technology allows national and local retailers and CPG brands to manage inventory shortages at scale. In-Stock Local Ads works by serving shoppers similar...

adweek | February 10, 2020

For this year’s Oscars broadcast, Google created an ad that features one of its relatively little-known mapping features: the ability to pinpoint where famous movie locations can be found in the real world. Should Amazon's Ad Business Worry Facebook and Google?That’s a pretty fun aspect of Google Maps—unless you’re a resident of the Bronx, which has already suffered more than its share of Joker fans coming into the borough to dance on the stairs made famous by Joaquin...