Pulp Strategy

Belkins
Pulp Strategy is a full service interactive, digital communications and technology agency, transforming solutioning with creative story telling that translates into data driven effective marketing initiatives of scale in the humanized digital era. We design and implement strategies addressing commerce critical marketing challenges for brands creating effective solutions that focus on long-term transformational relationships with consumers for our clients.

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NEWSPAPERS TO LOSE £50M IN ONLINE ADS AS FIRMS USE CORONAVIRUS 'BLACKLIST'

theguardian | April 01, 2020

news image

When advertisers run digital campaigns they use keyword blacklists stocked with trigger words such as “attack” and “death” that automatically stop ads running in potentially problematic stories that feature them. Publishers say that words related to the pandemic such as coronavirus and Covid-19 - are appearing on blacklists across the industry. This has meant that while national and regional newspaper publishers are gaining record numbers of digital readers seeking to kee...

Read More

DMS LAUNCHES NEW DIGITAL ADVERTISING TECHNOLOGY TO MATCH CONSUMER DEMAND

DMS | October 19, 2020

news image

Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the “new normal” for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands t...

Read More

SOCIAL MEDIA ADVERTISING

PINTEREST INTRODUCES A NEW OVERVIEW OF ITS ADVERTISING PROCESS IN AN EFFORT TO SIMPLIFY PAID PROMOTIONS

Pinterest | May 12, 2021

news image

Pinterest has seen a significant rise in use over the last year since e-commerce growth has increased during the pandemic. There is an opportunity in Pins for the right brands, with 478 million monthly active users whom all come to the platform with a buying and discovery mindset. And, today, Pinterest released a new guide about how to use Promoted Pins to maximize your Pin marketing efforts. The new directory, to which you will have access, is a fairly basic rundow...

Read More

NOW AND POST-COVID-19, CONTINUING EDUCATION IS A NECESSITY FOR AD INDUSTRY

MediaVillage | March 30, 2020

news image

When you live in an era of exponential change and work in an industry that continues to struggle with adapting to that pace of change, you consistently feel behind, perhaps lost, and even some FOMO. One day, you think you understand all the industry acronyms (DSP, SSP, DMP, etc.), then a new one pops up. You think you finally have the differences between first-, second-, and third-party data when along comes privacy rules that upend the game....

Read More
news image

NEWSPAPERS TO LOSE £50M IN ONLINE ADS AS FIRMS USE CORONAVIRUS 'BLACKLIST'

theguardian | April 01, 2020

When advertisers run digital campaigns they use keyword blacklists stocked with trigger words such as “attack” and “death” that automatically stop ads running in potentially problematic stories that feature them. Publishers say that words related to the pandemic such as coronavirus and Covid-19 - are appearing on blacklists across the industry. This has meant that while national and regional newspaper publishers are gaining record numbers of digital readers seeking to kee...

Read More
news image

DMS LAUNCHES NEW DIGITAL ADVERTISING TECHNOLOGY TO MATCH CONSUMER DEMAND

DMS | October 19, 2020

Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the “new normal” for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands t...

Read More
news image

SOCIAL MEDIA ADVERTISING

PINTEREST INTRODUCES A NEW OVERVIEW OF ITS ADVERTISING PROCESS IN AN EFFORT TO SIMPLIFY PAID PROMOTIONS

Pinterest | May 12, 2021

Pinterest has seen a significant rise in use over the last year since e-commerce growth has increased during the pandemic. There is an opportunity in Pins for the right brands, with 478 million monthly active users whom all come to the platform with a buying and discovery mindset. And, today, Pinterest released a new guide about how to use Promoted Pins to maximize your Pin marketing efforts. The new directory, to which you will have access, is a fairly basic rundow...

Read More
news image

NOW AND POST-COVID-19, CONTINUING EDUCATION IS A NECESSITY FOR AD INDUSTRY

MediaVillage | March 30, 2020

When you live in an era of exponential change and work in an industry that continues to struggle with adapting to that pace of change, you consistently feel behind, perhaps lost, and even some FOMO. One day, you think you understand all the industry acronyms (DSP, SSP, DMP, etc.), then a new one pops up. You think you finally have the differences between first-, second-, and third-party data when along comes privacy rules that upend the game....

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us