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Kevel, Everli | July 08, 2022
Kevel (https://kevel.com), a leading API infrastructure platform used to build custom ad platforms, announces a new partnership with Everli, Europe's leading marketplace for online grocery shopping. Kevel’s ad-serving APIs will enable Everli to launch sponsored product offerings before rolling out additional ad placements in the future.
After securing €85.2 million in Series C investment last year, Everli committed to building out their retail media strategy. By int...
Ad Networks, Programmatic Advertising, Social Media Advertising
Ad.net | December 09, 2022
Ad.net, a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies, announced today its purchase of IntentX, the leading commerce platform for publishers at scale to increase their revenue. IntentX was founded in 2019 by Mom Chan and Vamsi Putrevu as a solution for all publishers to create incremental revenue. IntentX publishing partners include Accuweather, DailyMail, Fandom, and PCWorld. The acquisition reinforces Ad.net’s missio...
PR Newswire | October 12, 2023
Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been named as a premier launch partner for Microsoft Advertising Network for retail. Now, retailers can launch a profitable retail media program quickly to generate incremental sales and unlock additional high-margin revenue with high-quality ads.
The Microsoft Advertising Networ...
cityam | January 23, 2020
Steve Goodman, who served at WPP for 36 years, and former Omnicom director Peter Thomson said the new venture will exploit the opportunities created by an evolving media landscape. The London-based agency will focus on print media, providing a specialist outlook similar to those already available for the radio and outdoor advertising sectors. Print advertising spend has suffered a steady decline over the last decade, falling from 25 per cent of total spend in 2012 to just 8.7 per cent last year....
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