Rai Advertising

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Rai Pubblicità manages an exclusive agency agreement for all of Rai's commercial breaks and special initiatives. It means that we can speak to 42.5 million people who follow Rai programs on TV, Radio and Web. It means that eight different platforms are available for our investors to support their brands: mainstream television, thematic channels, radio, web, mobile, smart TV, teletext and cinema. The most comprehensive multimedia offer of the landscape. Our aim is to ensure consistency with Rai, the Italian public broadcasting company, in tune with its editorial contents, highlighting the best performance to our customers.

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Mobile Advertising

MOBILE ADVERTISING PLATFORM MINTEGRAL SUPPORTS SKADNETWORK, APPLE'S OFFICIAL ATTRIBUTION SOLUTION

Mintegral | November 10, 2020

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Mobile advertising platform Mintegral has announced that it now supports SKAdNetwork, Apple's official attribution solution, becoming one of the first mobile ad platforms in China to do so. Publishers and developers partnered with Mintegral can still get accurate installation attribution through SKAdNetwork, even after Apple deprecates IDFA. In June this year, Apple announced several new user privacy features at the Worldwide Developers Conference (WWDC), one of which was that starting with ...

Read More

BLOOMBERG TOPS HALF A BILLION DOLLARS IN CAMPAIGN ADVERTISING

bloomberg | February 24, 2020

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Michael Bloomberg has broken the $500 million mark in ad spending more than a week before he appears on a primary ballot for the first time. Through Friday, he’s spent $505.8 million on broadcast, cable, radio and digital ads, according to Advertising Analytics. That’s an average of $5.5 million a day since he officially became a candidate. It’s also $190 million more than all of his active Democratic rivals combined, including billionaire hedge-fund founder Tom Steyer, have sp...

Read More

Ad Tech and Martech

HUMAN DISCOVERS AND DISRUPTS AD FRAUD SCHEME IMPACTING 89 APPS WITH MORE THAN 13 MILLION DOWNLOADS FROM GOOGLE PLAY AND APPLE APP STORES

Human Security | September 26, 2022

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HUMAN Security, Inc. (formerly White Ops), the global leader in safeguarding enterprises from digital attacks with modern defense, today announced the discovery and disruption of a highly sophisticated fraud operation targeting advertising software development kits (SDKs) within 9 apps on the Apple App Store and 80 Android apps on the Google Play Store, which collectively have been downloaded more than 13 million times. The attack, nicknamed Scylla, is an adaptation of a fraud scheme first obser...

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Advertiser Campaign Management

MOLOCO RETAIL MEDIA PLATFORM NOW AVAILABLE ON GOOGLE CLOUD MARKETPLACE

businesswire | August 29, 2023

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Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the addition of Moloco Retail Media Platform (RMP) to Google Cloud Marketplace. The availability of Moloco RMP on Google Cloud Marketplace brings an enhanced level of convenience and accessibility, enabling retailers and e-commerce marketplaces to build and grow an ads business powered by machine learning. Moloco RMP is an enterprise software solution powered by ML that delivers re...

Read More
news image

Mobile Advertising

MOBILE ADVERTISING PLATFORM MINTEGRAL SUPPORTS SKADNETWORK, APPLE'S OFFICIAL ATTRIBUTION SOLUTION

Mintegral | November 10, 2020

Mobile advertising platform Mintegral has announced that it now supports SKAdNetwork, Apple's official attribution solution, becoming one of the first mobile ad platforms in China to do so. Publishers and developers partnered with Mintegral can still get accurate installation attribution through SKAdNetwork, even after Apple deprecates IDFA. In June this year, Apple announced several new user privacy features at the Worldwide Developers Conference (WWDC), one of which was that starting with ...

Read More
news image

BLOOMBERG TOPS HALF A BILLION DOLLARS IN CAMPAIGN ADVERTISING

bloomberg | February 24, 2020

Michael Bloomberg has broken the $500 million mark in ad spending more than a week before he appears on a primary ballot for the first time. Through Friday, he’s spent $505.8 million on broadcast, cable, radio and digital ads, according to Advertising Analytics. That’s an average of $5.5 million a day since he officially became a candidate. It’s also $190 million more than all of his active Democratic rivals combined, including billionaire hedge-fund founder Tom Steyer, have sp...

Read More
news image

Ad Tech and Martech

HUMAN DISCOVERS AND DISRUPTS AD FRAUD SCHEME IMPACTING 89 APPS WITH MORE THAN 13 MILLION DOWNLOADS FROM GOOGLE PLAY AND APPLE APP STORES

Human Security | September 26, 2022

HUMAN Security, Inc. (formerly White Ops), the global leader in safeguarding enterprises from digital attacks with modern defense, today announced the discovery and disruption of a highly sophisticated fraud operation targeting advertising software development kits (SDKs) within 9 apps on the Apple App Store and 80 Android apps on the Google Play Store, which collectively have been downloaded more than 13 million times. The attack, nicknamed Scylla, is an adaptation of a fraud scheme first obser...

Read More
news image

Advertiser Campaign Management

MOLOCO RETAIL MEDIA PLATFORM NOW AVAILABLE ON GOOGLE CLOUD MARKETPLACE

businesswire | August 29, 2023

Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the addition of Moloco Retail Media Platform (RMP) to Google Cloud Marketplace. The availability of Moloco RMP on Google Cloud Marketplace brings an enhanced level of convenience and accessibility, enabling retailers and e-commerce marketplaces to build and grow an ads business powered by machine learning. Moloco RMP is an enterprise software solution powered by ML that delivers re...

Read More