Rai Advertising

Rai Pubblicità manages an exclusive agency agreement for all of Rai's commercial breaks and special initiatives. It means that we can speak to 42.5 million people who follow Rai programs on TV, Radio and Web. It means that eight different platforms are available for our investors to support their brands: mainstream television, thematic channels, radio, web, mobile, smart TV, teletext and cinema. The most comprehensive multimedia offer of the landscape. Our aim is to ensure consistency with Rai, the Italian public broadcasting company, in tune with its editorial contents, highlighting the best performance to our customers.

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LOCAL MEDIA CONSORTIUM AND GOOGLE NEWS INITIATIVE RELEASE MAGID RESEARCH FINDINGS ON LOCAL MEDIA ADVERTISER PERCEPTION AND STRATEGIES

Local Media Consortium | July 17, 2020

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The Local Media Consortium and the Google News Initiative today announced the results of a survey examining advertiser perceptions of local media and what local media can do to strengthen their digital ad strategies. The study, conducted by leading business strategy and research company Magid and titled 2020 Advertiser Assessment of Local Media Digital Advertising, analyzed the views of national and local advertisers and ad agencies across the U.S., focusing on how local media can better address...

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ADVERTISER CAMPAIGN MANAGEMENT

ALFA ROMEO INTRODUCES 'NEAR LIFE EXPERIENCE' GLOBAL ADVERTISING CAMPAIGN AT THE FORMULA 1 U.S. GRAND PRIX

Alfa Romeo | October 25, 2021

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Alfa Romeo presents the first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24 Campaign launches across Alfa Romeo social media channels on Friday, October 22 Alfa Romeo is introducing its first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24. "Near Life Experience"...

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FACEBOOK BUYS GIPHY TO INTEGRATE IT WITH INSTAGRAM SERVICE

Facebook | May 18, 2020

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Facebook announces the acquisition of Giphy, along with plans to integrate it with other services such as Instagram. Facebook is acquiring Giphy, one of the most popular GIF-sharing sites on the web, in a deal that’s reportedly valued at $400 million....

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Q1 STARTED WITH SIGNIFICANT GAINS YEAR-OVER-YEAR FOR AMAZON ADS

Amazon | May 07, 2020

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As advertising platforms continue to post initially healthy gains derailed by COVID-19 in Q1, many were interested to see where Amazon would net out during the pandemic. Unlike other platforms, Amazon acts as both advertising and fulfillment mechanism for m...

Read More
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LOCAL MEDIA CONSORTIUM AND GOOGLE NEWS INITIATIVE RELEASE MAGID RESEARCH FINDINGS ON LOCAL MEDIA ADVERTISER PERCEPTION AND STRATEGIES

Local Media Consortium | July 17, 2020

The Local Media Consortium and the Google News Initiative today announced the results of a survey examining advertiser perceptions of local media and what local media can do to strengthen their digital ad strategies. The study, conducted by leading business strategy and research company Magid and titled 2020 Advertiser Assessment of Local Media Digital Advertising, analyzed the views of national and local advertisers and ad agencies across the U.S., focusing on how local media can better address...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

ALFA ROMEO INTRODUCES 'NEAR LIFE EXPERIENCE' GLOBAL ADVERTISING CAMPAIGN AT THE FORMULA 1 U.S. GRAND PRIX

Alfa Romeo | October 25, 2021

Alfa Romeo presents the first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24 Campaign launches across Alfa Romeo social media channels on Friday, October 22 Alfa Romeo is introducing its first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24. "Near Life Experience"...

Read More
news image

FACEBOOK BUYS GIPHY TO INTEGRATE IT WITH INSTAGRAM SERVICE

Facebook | May 18, 2020

Facebook announces the acquisition of Giphy, along with plans to integrate it with other services such as Instagram. Facebook is acquiring Giphy, one of the most popular GIF-sharing sites on the web, in a deal that’s reportedly valued at $400 million....

Read More
news image

Q1 STARTED WITH SIGNIFICANT GAINS YEAR-OVER-YEAR FOR AMAZON ADS

Amazon | May 07, 2020

As advertising platforms continue to post initially healthy gains derailed by COVID-19 in Q1, many were interested to see where Amazon would net out during the pandemic. Unlike other platforms, Amazon acts as both advertising and fulfillment mechanism for m...

Read More