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Overview
Rapidops Inc. is a technology, transformation, and analytics company. We help clients design, engineer, and launch advanced digital products and platforms that enable them to thrive and achieve more for their customers. Since 2008, our team has delivered thousands of projects and hundreds of digital products that are touching millions of lives daily, solving tough problems, and changing the way people live, work, and engage. We operate in retail, manufacturing & supply chain, healthcare, and technology industries. We are working with companies like Dassault Systemes, Harris Teeter, BigCommerce, FlexTG, and Tresata. We have also launched our own digital platforms like Salesmate.io, used by thousands of businesses across the globe.
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Resources

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Ad Networks for Publishers & Advertisers: Efficient Ad Buying & Selling

SOCIAL

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How Campaign Health Metrics Can Help You Streamline Ad Campaigns

SOCIAL

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4 Ad Performance Metrics You Should Track

AUTOMATION

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Contextual Targeting: Why is It Important?

OTHER

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Scarf Pairs Open Source Usage Data and Your CRM Data With Native Salesforce Integration

CRM

November 12, 2024

Scarf, a leader in integrating open-source usage data with CRM systems, has launched an innovative solution aimed at enhancing business decision-making and customer engagement. By pairing open-source usage data with existing customer relationship management (CRM) systems, Scarf allows businesses to gain deeper insights into user behavior and engagement, helping them deliver more personalized services.

The integration of open-source data with CRM tools provides businesses with a comprehensive view of customer interactions across multiple touchpoints, offering actionable insights that can drive growth. This new approach enables companies to make more informed decisions, improve customer experiences, and ultimately enhance business outcomes.

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Firms Face Critical Decision on AI-Driven CRM: Key Insights from ISG Report

CRM

November 04, 2024

Firms are currently at a pivotal juncture regarding their adoption of AI-driven CRM solutions. According to a new report by Information Services Group (ISG), businesses must make critical decisions in 2024 to leverage artificial intelligence (AI) for transforming customer relationship management (CRM). The report outlines both the opportunities and challenges firms face in integrating AI-powered CRM systems, which have the potential to drastically improve customer engagement, streamline sales processes, and personalize communication at scale. AI-driven solutions are seen as crucial in enhancing the customer experience and enabling businesses to stay competitive in an increasingly digital world.

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Thumzup Launches on X Corp, Tapping 535M+ Active Users

SOCIAL

December 11, 2024

Thumzup Media Corporation (Nasdaq: TZUP), an emerging leader in social media branding and programmatic marketing solutions, has announced the official integration of its platform with Elon Musk’s X Corp (formerly Twitter). This milestone grants Thumzup advertisers access to X’s impressive base of 535 million monthly active users, positioning the Company as a disruptive force in digital advertising.

This integration enables advertisers to implement authentic advertising solutions, connecting brands and businesses with passionate users who genuinely love their products and services, thereby driving stronger reach and impact.

“Our launch on X Corp signifies a quantum leap in Thumzup’s mission to revolutionize advertising,” said Robert Steele, CEO of Thumzup. “By merging our innovative tools with X’s massive audience, we believe we can deliver strong opportunities for brands to scale their visibility and engagement at new levels.”

Key growth drivers include:

  • Scaling operations on one of the world’s largest platforms to tap into a rapidly expanding digital ad market.
  • A new revenue model that pays users directly for brand mentions via its proprietary app, enabling authentic word-of-mouth marketing and incentivized user participation.
  • Cutting-edge technology delivering a seamless, programmatic advertiser dashboard designed for programmatic targeting and campaign optimization.

As the global digital ad market surges toward $700 billion, Thumzup aims to be uniquely positioned to secure a dominant stake through innovation, measurable outcomes, and a user-centric approach.

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Klaviyo's SWOT analysis: email marketing firm's stock faces growth hurdles

EMAIL

December 10, 2024

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Marketing Leaders Focus on Product, Digital, and Demand Growth

DEMANDS

December 10, 2024

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AudiencePoint Launches Groundbreaking Audience Engagement Suite, Raising the Bar for Email Marketing

EMAIL

December 03, 2024

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Emplifi's AI-Powered Social Media Marketing Drives Billions of Views and Engagements for Global Brands

EVENTS

October 01, 2024

Sitecore Recognizes Visionary Marketing and Technology Teams for Excellence in Digital Experience

DEMANDS

October 01, 2024

Cvent CONNECT Returns to San Antonio for World-Class Event Technology Conference in 2025

EMAIL

October 01, 2024

Kit Rebrands to Empower Creators with Advanced Email-First Business Tools

CONTENT

October 01, 2024

easyXAFS Integrates Bioz Content Hub to Enhance Research Engagement and Citation Discovery

SOCIAL

October 01, 2024

Events

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Unlocking Growth: Join the AMA’s Free Virtual Conference on Demand Generation and Growth Marketing
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Social Media Marketing World 2025
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B2B Marketing Exchange West Conference

Trail Blazers

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Fred PikeManaging Director/CFONorthwoodsFred Pike, Managing Director/CFO at Northwoods, is an experienced presenter, teacher, and blogger on GA, GA4, and GTM topics. He is a GA/GTM Practice Lead at Northwoods, DataDrivenU (Jeffalytics) Community Expert and CXL Institute Instructor in three courses: Google Analytics Audit, Excel and Sheets for Marketers and Using the GA API add-on for Sheets. He is certified in both Google AdWords and Google Analytics (GAIQ). Through ConversionXL, he is certified in CRO (Conversion Rate Optimization). He is also an active pit musician, playing guitar, bass, or mandolin for various musical venues around Milwaukee.
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Itamar BenedyCo-Founder & CEOAnzuItamar Benedy, CEO and Co-founder of Anzu.io, was previously the CEO of Glispa, a Berlin-based advertising firm with €100M in annual revenues, a team of 250 people, and 9 international offices. Itamar led the acquisitions of JustAd, a playable ads start-up, and Relevantech, a Telecom monetization platform. Previously, Itamar served as the VP of Marketing at Sport.com and Yoga.com, leading the user acquisition, monetization, and analytics teams. He guided Sport.com to become a market-leading fitness firm and transformed mHealth into a business with over 40 million downloads across 30 apps. With a decade of experience in mobile and marketing, Itamar is a member of the Mobile Steering Group Board of IAB, and the Young President Organization (YPO). He was also nominated for Forbes Israel 30 under 30 in 2016.
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Brendan GahanPartner & Chief Social OfficerMekanismBrendan Gahan, Partner & Chief Social Officer at Mekanism, has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. Brendan was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017.

Gahan is a regular contributor to Entrepreneur and has been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, Ad Age, and CNBC for his expertise in social media and influencer marketing expertise.

Guest Authors

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Brandee Johnson
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Jeanne Hopkins
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kaustubh shaktiman
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Mahipal Nehra
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Jim West
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Faisal Galaria
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Tom Venturo
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Patrick Hanlon
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