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marketingdive | January 15, 2020
Digital advertising crossed a considerable threshold last year, surpassing traditional media spending in the U.S. for the first time, according to eMarketer estimates. A question for retailers now is whether they can capitalize on that opportunity by building their own media networks that compete with digital heavyweights like Google, Facebook and especially Amazon. Retailers have been on the path to forging larger advertising businesses for some time now, said Joel Percy, global head of busines...
Hivestack | November 03, 2022
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong, via a Private Marketplace (PMP) deal through the Hivestack DSP.
Uber Taxi “Go your way, Live your way” campaign ran from July to September 2022 on multiple channels including bus shelters and large format digital billbo...
MGID, Oracle | September 16, 2021
MGID, the global pioneer in native advertising, has directly integrated Oracle Moat into its platform, to provide enhanced measurement, transparency and verification to its advertisers.
Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native and display campaign performance, including viewability and attention, reach, and frequency, as well as sales lift measurement. With the integration, advertisers will ...
Adwerx | October 20, 2020
Adwerx, a leading provider of hyperlocal, personalized, and custom automated advertising services, and honoree on the Inc. 5000 list of America's fastest growing private companies four years in a row, announces that it will provide a flexible work arrangement for employees moving forward. Adwerx employees will be given the option to work from anywhere or come to the home office in Durham on a flexible schedule once the office is re-opened. Beginning operations in 2013, Adwerx was founded wit...
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