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NETFLIX WILL BRING ADS TO GIVE CHEAPER OPTIONS

Netflix | April 20, 2022

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Netflix finally considers supporting ads on its streaming services. Recently Netflix has suffered the loss of 200,000 subscribers in the first quarter. At the end of the first quarter, the streaming service provider reported 221Million global subscribers with depreciation of 200,000 and missed it's projected 2.5 Million net add. The speculations say that the dip in subscribers is due to the recent price hike by Netflix in Jan 2022. On the Earnings call, Netflix Co-Founder, Cha...

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AD COUNCIL LAUNCHES NEW PSAS TO EDUCATE AND EMPOWER FAMILIES NAVIGATE THROUGH COVID-19 CHALLENGES

Ad Council | May 04, 2020

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Leading Creative and Media Partners Extend Ad Council's Ongoing Coronavirus Response Efforts. The COVID-19 pandemic, the Ad Council, working with the White House, U.S. Department of Health and Human Services and Centers for Disease Control and Preventio...

Read More

Programmatic Advertising

DOUBLEVERIFY EXPANDS COLLABORATION WITH LINKEDIN TO REINFORCE BRAND SAFETY PROTECTIONS AND CONTEXTUAL ALIGNMENT

DoubleVerify | November 16, 2022

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DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network. These two products empower advertisers to ensure their campaign impressions are delivered on inventory that aligns with their brand safety, suitability and contextual needs. DV Authentic Brand Suitability goes beyond standard categ...

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Ad Networks

DIRECTV TAPS YAHOO UNIFIED AD TECH TO UNLOCK ADVANCED TV OPPORTUNITIES

Yahoo, DIRECTV Advertising | June 21, 2022

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DIRECTV Advertising and Yahoo today announced a strategic partnership to unlock new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, DIRECTV Advertising and Yahoo announced today that they are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. In working with Yahoo, DIRECTV Advertising is helping to further reduce complexity and fragmentation for advert...

Read More
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Display Advertising

NETFLIX WILL BRING ADS TO GIVE CHEAPER OPTIONS

Netflix | April 20, 2022

Netflix finally considers supporting ads on its streaming services. Recently Netflix has suffered the loss of 200,000 subscribers in the first quarter. At the end of the first quarter, the streaming service provider reported 221Million global subscribers with depreciation of 200,000 and missed it's projected 2.5 Million net add. The speculations say that the dip in subscribers is due to the recent price hike by Netflix in Jan 2022. On the Earnings call, Netflix Co-Founder, Cha...

Read More
news image

AD COUNCIL LAUNCHES NEW PSAS TO EDUCATE AND EMPOWER FAMILIES NAVIGATE THROUGH COVID-19 CHALLENGES

Ad Council | May 04, 2020

Leading Creative and Media Partners Extend Ad Council's Ongoing Coronavirus Response Efforts. The COVID-19 pandemic, the Ad Council, working with the White House, U.S. Department of Health and Human Services and Centers for Disease Control and Preventio...

Read More
news image

Programmatic Advertising

DOUBLEVERIFY EXPANDS COLLABORATION WITH LINKEDIN TO REINFORCE BRAND SAFETY PROTECTIONS AND CONTEXTUAL ALIGNMENT

DoubleVerify | November 16, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network. These two products empower advertisers to ensure their campaign impressions are delivered on inventory that aligns with their brand safety, suitability and contextual needs. DV Authentic Brand Suitability goes beyond standard categ...

Read More
news image

Ad Networks

DIRECTV TAPS YAHOO UNIFIED AD TECH TO UNLOCK ADVANCED TV OPPORTUNITIES

Yahoo, DIRECTV Advertising | June 21, 2022

DIRECTV Advertising and Yahoo today announced a strategic partnership to unlock new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, DIRECTV Advertising and Yahoo announced today that they are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. In working with Yahoo, DIRECTV Advertising is helping to further reduce complexity and fragmentation for advert...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us