Rethink

Rethink Research | May 18, 2017

Connected TV viewing accounts for about 20% of total TV viewing time, according to data from Frank Magid Associates, and has grown some 300% over the last year. eMarketer estimates connected TVs are now present in over 70% of US households. Still, connected TV advertising accounts for just 1% of total ad dollars, according to eMarketer....

Digiday | January 31, 2018

Brands’ initial relief after YouTube’s decision to cut the amount of channels it reviews is slowly being replaced by the realization among some that fewer channels to advertise against won’t make it a safer place. YouTube wanted to reassure advertisers it had brand safety under control earlier this month when it said that creators with fewer than 1,000 subscribers and 4,000 hours of view time would be unable to earn ad revenue. The video site said the rules were “tough bu...

ksby | January 14, 2020

The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...

Fix Network World | January 14, 2020

Fix Network World announces the appointment of Carl Brabander, former Vice President of Marketing to the new senior role of Head of Global Franchise Development, effective January 1, 2019. Carl joined Fix Auto Canada as Vice President of Marketing in 2014 and has since led global marketing, advertising and brand strategies that have helped establish and grow Fix Network World’s brands worldwide. As Head of Global Franchise Development, Carl will be responsible for working in close collabor...