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Rethink is a Toronto, Vancouver and Montréal based agency specializing in big ideas for advertising, design and online. Rethink has been named Canada's Agency of the Year twice, once by Marketing Magazine (2003) and once by Strategy Magazine (2006). It has been ranked the number one creative agency in the country for three of the past five years by Strategy Magazine.

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CONNECTED TV VIEWERSHIP IS BOOMING, WILL CTV ADVERTISING FOLLOW?

Rethink Research | May 18, 2017

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Connected TV viewing accounts for about 20% of total TV viewing time, according to data from Frank Magid Associates, and has grown some 300% over the last year. eMarketer estimates connected TVs are now present in over 70% of US households. Still, connected TV advertising accounts for just 1% of total ad dollars, according to eMarketer....

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ADVERTISERS RETHINK YOUTUBE INFLUENCER STRATEGIES AFTER YOUTUBE CUTS SMALL CREATORS

Digiday | January 31, 2018

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Brands’ initial relief after YouTube’s decision to cut the amount of channels it reviews is slowly being replaced by the realization among some that fewer channels to advertise against won’t make it a safer place. YouTube wanted to reassure advertisers it had brand safety under control earlier this month when it said that creators with fewer than 1,000 subscribers and 4,000 hours of view time would be unable to earn ad revenue. The video site said the rules were “tough bu...

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U.S. CENSUS BUREAU UNVEILS 2020 CENSUS ADVERTISING AND OUTREACH CAMPAIGN

ksby | January 14, 2020

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The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...

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CARL BRABANDER APPOINTED HEAD OF GLOBAL FRANCHISE DEVELOPMENT, FIX NETWORK WORLD

Fix Network World | January 14, 2020

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Fix Network World announces the appointment of Carl Brabander, former Vice President of Marketing to the new senior role of Head of Global Franchise Development, effective January 1, 2019. Carl joined Fix Auto Canada as Vice President of Marketing in 2014 and has since led global marketing, advertising and brand strategies that have helped establish and grow Fix Network World’s brands worldwide. As Head of Global Franchise Development, Carl will be responsible for working in close collabor...

Read More
news image

CONNECTED TV VIEWERSHIP IS BOOMING, WILL CTV ADVERTISING FOLLOW?

Rethink Research | May 18, 2017

Connected TV viewing accounts for about 20% of total TV viewing time, according to data from Frank Magid Associates, and has grown some 300% over the last year. eMarketer estimates connected TVs are now present in over 70% of US households. Still, connected TV advertising accounts for just 1% of total ad dollars, according to eMarketer....

Read More
news image

ADVERTISERS RETHINK YOUTUBE INFLUENCER STRATEGIES AFTER YOUTUBE CUTS SMALL CREATORS

Digiday | January 31, 2018

Brands’ initial relief after YouTube’s decision to cut the amount of channels it reviews is slowly being replaced by the realization among some that fewer channels to advertise against won’t make it a safer place. YouTube wanted to reassure advertisers it had brand safety under control earlier this month when it said that creators with fewer than 1,000 subscribers and 4,000 hours of view time would be unable to earn ad revenue. The video site said the rules were “tough bu...

Read More
news image

U.S. CENSUS BUREAU UNVEILS 2020 CENSUS ADVERTISING AND OUTREACH CAMPAIGN

ksby | January 14, 2020

The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...

Read More
news image

CARL BRABANDER APPOINTED HEAD OF GLOBAL FRANCHISE DEVELOPMENT, FIX NETWORK WORLD

Fix Network World | January 14, 2020

Fix Network World announces the appointment of Carl Brabander, former Vice President of Marketing to the new senior role of Head of Global Franchise Development, effective January 1, 2019. Carl joined Fix Auto Canada as Vice President of Marketing in 2014 and has since led global marketing, advertising and brand strategies that have helped establish and grow Fix Network World’s brands worldwide. As Head of Global Franchise Development, Carl will be responsible for working in close collabor...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us