Rethink

Rethink Research | May 18, 2017

Connected TV viewing accounts for about 20% of total TV viewing time, according to data from Frank Magid Associates, and has grown some 300% over the last year. eMarketer estimates connected TVs are now present in over 70% of US households. Still, connected TV advertising accounts for just 1% of total ad dollars, according to eMarketer....

Digiday | January 31, 2018

Brands’ initial relief after YouTube’s decision to cut the amount of channels it reviews is slowly being replaced by the realization among some that fewer channels to advertise against won’t make it a safer place. YouTube wanted to reassure advertisers it had brand safety under control earlier this month when it said that creators with fewer than 1,000 subscribers and 4,000 hours of view time would be unable to earn ad revenue. The video site said the rules were “tough bu...

vanillaplus | January 02, 2020

Addressable TV advertising will leap from US$15.6 billion (€13.9 billion) in total worldwide revenue in 2019 to almost six times that value at $85.5 billion (€76.3 billion) by 2025, according to a new report. This reflects advertising dollars switching to addressable as the platforms mature and are better understood by the advertising community. This is the principal finding of the latest Rethink TV report, Addressable Advertising Forecast to 2025 Addressable advertising boom acr...

effinghamdailynews | January 13, 2020

The tech giant recently announced it would not ban false political advertising, or disallow ad targeting that could fuel discrimination or racism and generally create even bigger divides in the American electorate. Facebook is shirking it social responsibility as a company with great power to influence the next election and American democracy. Google has agreed to prohibit ads making false claims and so called “deep-fake” videos that mislead through doctoring images or using a real i...