Rhythm Agency

Facebook | September 24, 2020

The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text. When the Change Was Noticed. It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset. Buyers started receiving direct communicatio...

DISPLAY ADVERTISING

PubMatic | November 24, 2021

PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to reach and effectively target new consumers on mobile web and desktop at scale. The deprecation of third-party cookies and changes to Apple’s IDFA require that media buyers find new audience targeting and meas...

ADVERTISER PLATFORMS

Comscore | October 28, 2021

Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, Comscore Activation audiences, spanning demographics, personas and cross-platform media consumption, are now available for the first time for DOOH prog...

SOCIAL MEDIA ADVERTISING

Neeyamo | January 08, 2021

Neeyamo, a market leader in contribution platform-based worldwide HRO services to global associations, is happy to declare its essential partnership with Ferretly, a main AI-fueled web-based media screening stage supplier zeroed in on relieving associations' employment risks. Through this partnership, Neeyamo, as a component of its start to finish foundation screening arrangement, would now be able to offer front line AI-enabled social media screening administrations to its worldwide clients...