Richards Rose

Ad Tech and Martech

ExchangeWire | October 17, 2023

Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key request from advertisers is to understand how prDO...

Display Advertising, Advertiser Campaign Management

PR Newswire | July 12, 2023

Clear Channel Outdoor (NYSE: CCO), one of the world's largest Out-of-Home (OOH) media providers, today announced new partnerships integrating its CCO RADAR® data platform with best-in-class Data Clean Room (DCR) applications and services from Aqfer, Habu, InfoSum and LiveRamp. This next-generation secure data integration revolutionizes first party-data matching for OOH, allowing brands who are already active DCR users, and those who want to plan and measure OOH ad campaigns using t...

Ad Networks

The Manifest | February 24, 2021

Since the beginning of the COVID-19 pandemic, the time spent on digital platforms for adults jumped to more than 16 hours every day. Organizations recognized this opportunity to connect with customers. In fact, 38% of small businesses expanded their advertisement spend in 2020, according to a new report from The Manifest, a how-to guide for small businesses. Just 22% of small businesses reported a decrease in their 2020 advertisement spend. Many organizations found ...

searchenginejournal | March 18, 2020

Amazon has cut spending on Google Ads to virtually nothing. Current events are the large reason why. Covid-19 buying trends show deep changes that may impact Google Ads, affiliate earnings and publisher advertising earnings. Knowing what is happening may help you get through this stormy moment. According to a report by digital marketing solutions provider tinuiti, Amazon has been gradually reducing their Google Ads spend since the end of January and as of March 11, Amazon has almost turned...