ROI Mantra Inc.

roimantra.com

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Established in 2013, ROI Mantra is a Dallas based international Profit-Driven Marketing Media Agency that has a strong record and reputation as an Premier Agency that can dramatically increase growth of revenue and acquisition through data driven strategy and tactics. Our proven track record of delivering world class, highly strategic, mathematical media executions has had a tremendous impact on client’s top-line profitability and market position. We have a strong foothold in Consumer Durables, Retail and Services and a fast growing presence in the health-care sector. We see significant opportunity in three key areas.

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Ad Tech and Martech

DISNEY AND AD-TECH FIRMS AGREE TO PRIVACY CHANGES FOR CHILDREN’S APPS

Disney, Viacom | April 15, 2021

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In legal settlements that could reshape the children’s app market, Disney, Viacom and 10 advertising technology firms have agreed to remove certain advertising software from children’s apps to address accusations that they violated the privacy of millions of youngsters. The agreements resolve three related class-action cases involving some of the largest ad-tech companies — including Twitter’s MoPub — and some of the most popular children’s apps...

Read More

Advertiser Campaign Management

APPLOVIN RELEASES ITS CREATIVE TRENDS REPORT 2023 OF MOBILE AD TRENDS

AppLovin | February 03, 2023

news image

One of the most popular mobile marketing and monetization platforms, AppLovin, has recently released its Creative Trends Report 2023, which lists the best performance-driven mobile ad trends for the year. This report will help mobile app developers and vertical marketers come up with creative ideas for their mobile ad campaigns. To prepare this report, AppLovin’s in-house creative agency, SparkLabs, collected data from more than 200 applications, 267 installations, 22.4 bi...

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PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

nypost | April 02, 2020

news image

While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

Read More

Ad Networks

SILVERPUSH AND 4D ANNOUNCE STRATEGIC PARTNERSHIP FOR ENHANCED CONTEXTUAL TARGETING TO BOOST COOKIELESS ADVERTISING SOLUTIONS

PR Newswire | May 18, 2023

news image

Silverpush, a global leader in cookieless advertising solutions has recently announced its strategic partnership with 4D, the advanced contextual targeting and insights platform, built by customer experience business, Silverbullet. This partnership is a part of Silverpush's efforts to advance its omnichannel strategy with Mirrors and enhance its vision for a cookieless future in the advertising landscape. Growing concerns and stricter regulations regarding consumer privacy h...

Read More
news image

Ad Tech and Martech

DISNEY AND AD-TECH FIRMS AGREE TO PRIVACY CHANGES FOR CHILDREN’S APPS

Disney, Viacom | April 15, 2021

In legal settlements that could reshape the children’s app market, Disney, Viacom and 10 advertising technology firms have agreed to remove certain advertising software from children’s apps to address accusations that they violated the privacy of millions of youngsters. The agreements resolve three related class-action cases involving some of the largest ad-tech companies — including Twitter’s MoPub — and some of the most popular children’s apps...

Read More
news image

Advertiser Campaign Management

APPLOVIN RELEASES ITS CREATIVE TRENDS REPORT 2023 OF MOBILE AD TRENDS

AppLovin | February 03, 2023

One of the most popular mobile marketing and monetization platforms, AppLovin, has recently released its Creative Trends Report 2023, which lists the best performance-driven mobile ad trends for the year. This report will help mobile app developers and vertical marketers come up with creative ideas for their mobile ad campaigns. To prepare this report, AppLovin’s in-house creative agency, SparkLabs, collected data from more than 200 applications, 267 installations, 22.4 bi...

Read More
news image

PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

nypost | April 02, 2020

While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

Read More
news image

Ad Networks

SILVERPUSH AND 4D ANNOUNCE STRATEGIC PARTNERSHIP FOR ENHANCED CONTEXTUAL TARGETING TO BOOST COOKIELESS ADVERTISING SOLUTIONS

PR Newswire | May 18, 2023

Silverpush, a global leader in cookieless advertising solutions has recently announced its strategic partnership with 4D, the advanced contextual targeting and insights platform, built by customer experience business, Silverbullet. This partnership is a part of Silverpush's efforts to advance its omnichannel strategy with Mirrors and enhance its vision for a cookieless future in the advertising landscape. Growing concerns and stricter regulations regarding consumer privacy h...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us