Ron Foth Advertising

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Ron Foth Advertising is an award-winning, full-service ad agency powered by Outside the Box, Inside the Brand Thinking. We provide creative marketing, branding and digital services to clients across the country and around the world, including Wendy's, Safelite AutoGlass, Target, Ohio Tourism, San Francisco's California Academy of Sciences, Stanley Steemer, MGM Casinos, The Columbus Zoo and many more.

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PROGRAMMATIC ADVERTISING

PREPARING FOR A COOKIELESS FUTURE WITH CONTEXTUAL ADVERTISING

Seedtag | August 24, 2021

news image

Albert Nieto, co-CEO of Seedtag, explains why advertisers should invest in contextual targeting as the end of third-party cookies edges closer. Google recently announced that it is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year later than it originally planned. However, while the announcement may feel like a backwards step in the battle for consumer privacy, the wider industry continues to press on with plans to deprecate the use of third-part...

Read More

SOCIAL MEDIA ADVERTISING

META Q1 2022 EARNINGS CALL: ZUCKERBERG TALKS ABOUT THE ROADBLOCKS

Meta | April 28, 2022

news image

On its Q1 2022 earnings call Wednesday (April 27), Meta CEO Mark Zuckerberg discussed the current roadblocks and the challenges ahead for the Metaverse and FB's ads business. Meta's first-quarter profits were $7.5 billion, a 21% decrease from the previous year. Revenue increased by 7% to $27.9 billion, the slowest growth rate since the business went public a decade ago. It has reduced its anticipated expense range for 2022 by $3 billion. While discussing the challenges, Zu...

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ADVERTY SIGNS AN AGREEMENT WITH SUPERAWESOME TO ENABLE KID-SAFE ADS

Adverty | August 11, 2020

news image

Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty's in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome's connected advertisers and Adverty's game publishers. The partnership is expected to generate significant revenues from 2021 onwards.Adverty, the leading in-game platform for advertisers, age...

Read More

AD NETWORKS

SMARTASSET LAUNCHES SIMPLER ROAD TO RETIREMENT TV AD CAMPAIGN WITH MARKETING ARCHITECTS

SmartAsset | December 30, 2021

news image

SmartAsset, an online destination for financial advice and marketplace that connects consumers to financial advisors, launched a national TV campaign this week in partnership with All-Inclusive TV agency Marketing Architects. Founded in 2012, SmartAsset is an award-winning financial technology company that helps more than 75 million people each month make smart financial decisions through free data-driven content, personalized calculators and educational tools. Additionally, Smart...

Read More
news image

PROGRAMMATIC ADVERTISING

PREPARING FOR A COOKIELESS FUTURE WITH CONTEXTUAL ADVERTISING

Seedtag | August 24, 2021

Albert Nieto, co-CEO of Seedtag, explains why advertisers should invest in contextual targeting as the end of third-party cookies edges closer. Google recently announced that it is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year later than it originally planned. However, while the announcement may feel like a backwards step in the battle for consumer privacy, the wider industry continues to press on with plans to deprecate the use of third-part...

Read More
news image

SOCIAL MEDIA ADVERTISING

META Q1 2022 EARNINGS CALL: ZUCKERBERG TALKS ABOUT THE ROADBLOCKS

Meta | April 28, 2022

On its Q1 2022 earnings call Wednesday (April 27), Meta CEO Mark Zuckerberg discussed the current roadblocks and the challenges ahead for the Metaverse and FB's ads business. Meta's first-quarter profits were $7.5 billion, a 21% decrease from the previous year. Revenue increased by 7% to $27.9 billion, the slowest growth rate since the business went public a decade ago. It has reduced its anticipated expense range for 2022 by $3 billion. While discussing the challenges, Zu...

Read More
news image

ADVERTY SIGNS AN AGREEMENT WITH SUPERAWESOME TO ENABLE KID-SAFE ADS

Adverty | August 11, 2020

Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty's in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome's connected advertisers and Adverty's game publishers. The partnership is expected to generate significant revenues from 2021 onwards.Adverty, the leading in-game platform for advertisers, age...

Read More
news image

AD NETWORKS

SMARTASSET LAUNCHES SIMPLER ROAD TO RETIREMENT TV AD CAMPAIGN WITH MARKETING ARCHITECTS

SmartAsset | December 30, 2021

SmartAsset, an online destination for financial advice and marketplace that connects consumers to financial advisors, launched a national TV campaign this week in partnership with All-Inclusive TV agency Marketing Architects. Founded in 2012, SmartAsset is an award-winning financial technology company that helps more than 75 million people each month make smart financial decisions through free data-driven content, personalized calculators and educational tools. Additionally, Smart...

Read More