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Digital Air Strike | May 22, 2020
Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising. Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media duri...
warc | February 03, 2020
Nearly half (46%) of British consumers believe advertising has a positive impact on society, while 42% say that advertising can help to make the world a better place, a new survey has revealed. The comprehensive research from Credos, the Advertising Association’s think tank, highlights how both consumers and industry practitioners perceive advertising’s role in society and was released to coincide with the AA’s annual LEAD summit last week. The findings are based on responses f...
winkreport | March 08, 2020
Visual consistency is about perception. It’s the ability to pick out, recognize, and immediately understand something you see. Coca-Cola is a great example of a digital brand. You can instantly recognize the simple, iconic red and white colors paired with its cursive font anywhere and in any language. Even for its holiday campaign, Coca-Cola used its colors to its advantage. Remember the famously adorable polar bears wearing red scarves that stood out from its soft, white fur and snowy bac...
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MGID | October 10, 2022
MGID, the global advertising platform, has announced enhancements to its platform by adding an integration with Getty Images, the leading global visual content creator and marketplace, to better engage its audiences. With over 495 million visual assets to choose from, this integration with Getty Images gives advertisers using MGID’s trusted platform access to a phenomenal range of images and video to enhance its native ad campaigns. This further cements its commitment to ad ...
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