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At S&D we know that each campaign starts and ends with you, your goals and the future of your business. Our approach to each project starts with assembling a team to support your brand and ensure your greatest success. We partner with you to solve your marketing challenges- big and small- and we always execute flawlessly. We take the complex and make it understandable, interesting and desirable.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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FACEBOOK REPORTEDLY BUILT A CENSORSHIP TOOL WITH CHINA IN MIND

Facebook | November 23, 2016

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Facebook is so keen to return to China that it built a tool that would geographically censor information in the country, according to the New York Times. While that may help the Chinese government get comfortable with Facebook, the company's re-entry may not happen for years, if at all, given licensing restrictions and other regulations that favor locally owned companies. China, which blocked the world's largest social network in 2009, has few incentives to allow the social networ...

Read More

VISTAR REVS UP ITS OUT-OF-HOME TARGETING WITH BRANDS' OWN DATA

Vistar Media | November 23, 2016

news image

Vistar Media is teaming up with Acxiom's LiveRamp to let advertisers deliver digital out-of-home ads based on their own customer data. Vistar gathers location data from mobile operators, aggregates that information, then supplies it to partners for targeting out-of-home ads like the ones seen on bus shelters. Until now, however, customers had to rely on targets that Vistar built. Now the company will able to layer in marketers' proprietary customer data to help inform where ads are deliv...

Read More

VERTICALS, BRANDS, AGENCIES: UMANG BEDI’S 3 COMMANDMENTS FOR GROWING FACEBOOK IN INDIA

facebook | November 24, 2016

news image

Over the years, India has become a critical market for both big and small brands. There is a clear trend on brands spending heavily across the mediums (both ATL and BTL) throughout the year to ensure that they remain in touch with the consumers. Also, in last few years, marketing has gone beyond the traditional mediums and digital and mobile have emerged as clear winners. As a testimony to the stated fact, the digital adex is expected to grow by 47% in this year and be at around 12.7% of the tot...

Read More

FACEBOOK CASHES IN ON DIGITAL ADVERTISING

Financial Times | January 28, 2016

news image

At first glance, there might appear to be plenty to cheer about for most companies in the digital advertising business. At $137bn excluding China, according to Magna Global, their industry grew last year at a healthy 15 per cent....

Read More
news image

FACEBOOK REPORTEDLY BUILT A CENSORSHIP TOOL WITH CHINA IN MIND

Facebook | November 23, 2016

Facebook is so keen to return to China that it built a tool that would geographically censor information in the country, according to the New York Times. While that may help the Chinese government get comfortable with Facebook, the company's re-entry may not happen for years, if at all, given licensing restrictions and other regulations that favor locally owned companies. China, which blocked the world's largest social network in 2009, has few incentives to allow the social networ...

Read More
news image

VISTAR REVS UP ITS OUT-OF-HOME TARGETING WITH BRANDS' OWN DATA

Vistar Media | November 23, 2016

Vistar Media is teaming up with Acxiom's LiveRamp to let advertisers deliver digital out-of-home ads based on their own customer data. Vistar gathers location data from mobile operators, aggregates that information, then supplies it to partners for targeting out-of-home ads like the ones seen on bus shelters. Until now, however, customers had to rely on targets that Vistar built. Now the company will able to layer in marketers' proprietary customer data to help inform where ads are deliv...

Read More
news image

VERTICALS, BRANDS, AGENCIES: UMANG BEDI’S 3 COMMANDMENTS FOR GROWING FACEBOOK IN INDIA

facebook | November 24, 2016

Over the years, India has become a critical market for both big and small brands. There is a clear trend on brands spending heavily across the mediums (both ATL and BTL) throughout the year to ensure that they remain in touch with the consumers. Also, in last few years, marketing has gone beyond the traditional mediums and digital and mobile have emerged as clear winners. As a testimony to the stated fact, the digital adex is expected to grow by 47% in this year and be at around 12.7% of the tot...

Read More
news image

FACEBOOK CASHES IN ON DIGITAL ADVERTISING

Financial Times | January 28, 2016

At first glance, there might appear to be plenty to cheer about for most companies in the digital advertising business. At $137bn excluding China, according to Magna Global, their industry grew last year at a healthy 15 per cent....

Read More