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Facebook | November 23, 2016
Facebook is so keen to return to China that it built a tool that would geographically censor information in the country, according to the New York Times.
While that may help the Chinese government get comfortable with Facebook, the company's re-entry may not happen for years, if at all, given licensing restrictions and other regulations that favor locally owned companies. China, which blocked the world's largest social network in 2009, has few incentives to allow the social networ...
Vistar Media | November 23, 2016
Vistar Media is teaming up with Acxiom's LiveRamp to let advertisers deliver digital out-of-home ads based on their own customer data. Vistar gathers location data from mobile operators, aggregates that information, then supplies it to partners for targeting out-of-home ads like the ones seen on bus shelters. Until now, however, customers had to rely on targets that Vistar built. Now the company will able to layer in marketers' proprietary customer data to help inform where ads are deliv...
facebook | November 24, 2016
Over the years, India has become a critical market for both big and small brands. There is a clear trend on brands spending heavily across the mediums (both ATL and BTL) throughout the year to ensure that they remain in touch with the consumers. Also, in last few years, marketing has gone beyond the traditional mediums and digital and mobile have emerged as clear winners. As a testimony to the stated fact, the digital adex is expected to grow by 47% in this year and be at around 12.7% of the tot...
Financial Times | January 28, 2016
At first glance, there might appear to be plenty to cheer about for most companies in the digital advertising business. At $137bn excluding China, according to Magna Global, their industry grew last year at a healthy 15 per cent....
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