Single Throw Marketing

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Amazon | November 08, 2021

Amazon DSP Program PPC Advertising Campaign Business Agency Clear Ads Shares Insights About Amazon Reviews Clear Ads states, "There is one vital aspect driving Amazon success that many sellers overlook, and that's building – and maintaining – a strong review profile." Reviews are one of the most important factors that influence the decision stage during the consumer purchasing journey. The company points to a statistic by the US software company Power Rev...

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IAB, PwC | April 13, 2022

In 2021 the US saw exponential growth in digital advertising. The Internet Advertising Revenue report by IAB (Interactive Advertising Bureau) and PwC reveals that digital advertising in the US increased by 35.4% year on year to $189.3 billion in 2021. This growth is significant considering that it is the highest level of growth for the sector since 2006. Compared to 2020's 12.2% growth, the 2021's revenue growth for the industry is nearly three times greater and more than two times the g...

DISPLAY ADVERTISING, RETARGETING

Clear Channel Airports | January 18, 2023

Clear Channel Airports (CCA), the U.S.-based airports business of Clear Channel Outdoor Holdings, Inc., launched yet another cutting-edge digital media program for the highly anticipated grand opening of Newark Liberty International Airport (EWR) Terminal A. The digital media makeover, created in collaboration with the PANYNJ, includes almost 6,000 square feet of the most cutting-edge premium advertising media. Global businesses headquartered in New Jersey, such as Rutgers Univers...

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Verve Group, GeoEdge | May 21, 2021

Verve Group, a privacy-first omnichannel ad platform, and GeoEdge, a worldwide ad security provider, today announced their partnership to expand ad quality protection and supply publishers with a complicated machine learning solution to combat malicious advertising. The use of digital advertising by malicious actors as a vector to attack end-users at scale has been a silent but insidious aspect of online advertising. Industry stakeholders across the availability chain still face m...