SMART Advertising Agency

smart.com.au

SMART is an award-winning full-service creative advertising agency offering brand strategy, creative development, digital, social media, SEM, marketing and design across Melbourne, Sydney, Brisbane and the Gold Coast. A local Australian agency where global brands feel right at home, SMART is a specialist, independently managed advertising agency within McCann Worldgroup, a recognised world leader in marketing and advertising solutions.

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META RELIES ON AUTOMATION FOR ITS AD PLATFORM

Meta | March 23, 2022

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On March 22, Goksu Nebol-Perlman, Meta’s VP of Product Marketing, Ads and Business Products, announced that Facebook’s ads platform had new automation and machine learning tools. This new ad service called Meta Advantage brings together automated ad products. Through automation, advertisers can set app-install ad campaigns and create ‘lookalike’ audiences using Meta’s artificial intelligence. These lookalike audiences are based on the internet behavior and other fac...

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ADVERTISING MANAGEMENT PLATFORM STARTUP LUMENAD CLOSES ANGEL FUNDING ROUND LED BY NEXT FRONTIER CAPITAL

globenewswire | March 05, 2020

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LumenAd, provider of a leading advertising management platform that organizes data from across the digital advertising ecosystem, today announced the close of a $2 million seed funding round led by Next Frontier Capital, a venture fund focused on partnering with mission-driven entrepreneurs to build Montana-based technology companies of impact. Other investors participating in the round included Alan Frazier (Founder and Chairman of Frazier Healthcare Partners), David Given (Partner at Blue Poin...

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GOOGLE ADDS TWO DYNAMIC FEATURES TO RESPONSIVE SEARCH ADS

Google | July 16, 2020

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Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.Google has announced it’s increasing the features of their responsive ads today by adding two features: location insertion and countdown customizers.There are also now improved copy suggestions and recommendations, and the launch of cross-campaign asset reporting.What are Responsive Search Ads?Commonly called &l...

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COLORADO COMPANIES BOUNCE BACK AMID PANDEMIC BY LEVERAGING THE POWER OF DIGITAL ADVERTISING

AdCellerant | October 07, 2020

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While many businesses have closed their doors or continue to struggle, some Colorado companies have been able to thrive during the economic downturn by leveraging the power of digital advertising, technology, and education. Several local media companies were able to educate and advise their advertising clients on strategy and execution, by leveraging support from their technology and service provider AdCellerant. These media companies helped their advertisers regain lost revenue from the COVID p...

Read More
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AD NETWORKS

META RELIES ON AUTOMATION FOR ITS AD PLATFORM

Meta | March 23, 2022

On March 22, Goksu Nebol-Perlman, Meta’s VP of Product Marketing, Ads and Business Products, announced that Facebook’s ads platform had new automation and machine learning tools. This new ad service called Meta Advantage brings together automated ad products. Through automation, advertisers can set app-install ad campaigns and create ‘lookalike’ audiences using Meta’s artificial intelligence. These lookalike audiences are based on the internet behavior and other fac...

Read More
news image

ADVERTISING MANAGEMENT PLATFORM STARTUP LUMENAD CLOSES ANGEL FUNDING ROUND LED BY NEXT FRONTIER CAPITAL

globenewswire | March 05, 2020

LumenAd, provider of a leading advertising management platform that organizes data from across the digital advertising ecosystem, today announced the close of a $2 million seed funding round led by Next Frontier Capital, a venture fund focused on partnering with mission-driven entrepreneurs to build Montana-based technology companies of impact. Other investors participating in the round included Alan Frazier (Founder and Chairman of Frazier Healthcare Partners), David Given (Partner at Blue Poin...

Read More
news image

GOOGLE ADDS TWO DYNAMIC FEATURES TO RESPONSIVE SEARCH ADS

Google | July 16, 2020

Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.Google has announced it’s increasing the features of their responsive ads today by adding two features: location insertion and countdown customizers.There are also now improved copy suggestions and recommendations, and the launch of cross-campaign asset reporting.What are Responsive Search Ads?Commonly called &l...

Read More
news image

COLORADO COMPANIES BOUNCE BACK AMID PANDEMIC BY LEVERAGING THE POWER OF DIGITAL ADVERTISING

AdCellerant | October 07, 2020

While many businesses have closed their doors or continue to struggle, some Colorado companies have been able to thrive during the economic downturn by leveraging the power of digital advertising, technology, and education. Several local media companies were able to educate and advise their advertising clients on strategy and execution, by leveraging support from their technology and service provider AdCellerant. These media companies helped their advertisers regain lost revenue from the COVID p...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us