SMART Advertising Agency

smart.com.au

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SMART is an award-winning full-service creative advertising agency offering brand strategy, creative development, digital, social media, SEM, marketing and design across Melbourne, Sydney, Brisbane and the Gold Coast. A local Australian agency where global brands feel right at home, SMART is a specialist, independently managed advertising agency within McCann Worldgroup, a recognised world leader in marketing and advertising solutions.

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Programmatic Advertising

OUTBRAIN STRATEGICALLY MOVES TO EXPAND AD INVENTORY, BEGINS ROLL OUT OF NEW NATIVE HEADER BIDDING SOLUTION

Outbrain | December 10, 2021

news image

Outbrain Inc. (Nasdaq: OB), a leading recommendation platform for the open web, today announced the global roll out for a new Native Advertising Header Bidding solution designed to help media partners boost their monetisation strategy by enabling Outbrain to serve ads on any ad placement. Native Header Bidding allows the Outbrain advertising engine to programmatically bid into display and video ad units to serve Outbrain Native Ads. This strategic move is designed to help Outbrain...

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Ad Networks

AUDIOVALLEY AND MEDIADONUTS TEAMS UP TO MONETIZE TARGETSPOT’S DIGITAL AUDIO INVENTORY IN INDIA AND SOUTH-EAST ASIA

AudioValley | December 16, 2020

news image

AudioValley a global expert in digital audio solutions, and MediaDonuts, a worldwide adtech gathering, collaborate to monetize Targetspot's digital audio inventory in India and South-East Asia. Upon entering in this partnership, AudioValley makes another stride in its pursuit for worldwide extension. Against a backdrop of solid deals energy and the fortification of its business structure with the recent appointment of a partnership development director, the Group had define an...

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SEC MEMBER: ADVERTISING RULE OVERHAUL MAY BE TOO VAGUE

investmentnews | March 05, 2020

news image

The agency released the proposed amendments in November, marking the first attempt to update the requirements since 1961. Under the proposed rule, the SEC would allow advisers to post testimonials, endorsements and third-party ratings on social media. The effort to bring adviser advertising regulations into the internet era was mostly welcomed by adviser trade associations. But in comment letters last month, they also expressed concern that it was too expansive and unclear in certain areas. SEC ...

Read More

Advertiser Campaign Management

BETTERBRAND LAUNCHES SIRIUS XM ADVERTISING CAMPAIGN

Betterbrand | January 06, 2022

news image

Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand's need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions. Sirius XM is a fantastic platform for emerging brands to generate brand awareness and drive trial. Betterbrand is entering hypergrowth....

Read More
news image

Programmatic Advertising

OUTBRAIN STRATEGICALLY MOVES TO EXPAND AD INVENTORY, BEGINS ROLL OUT OF NEW NATIVE HEADER BIDDING SOLUTION

Outbrain | December 10, 2021

Outbrain Inc. (Nasdaq: OB), a leading recommendation platform for the open web, today announced the global roll out for a new Native Advertising Header Bidding solution designed to help media partners boost their monetisation strategy by enabling Outbrain to serve ads on any ad placement. Native Header Bidding allows the Outbrain advertising engine to programmatically bid into display and video ad units to serve Outbrain Native Ads. This strategic move is designed to help Outbrain...

Read More
news image

Ad Networks

AUDIOVALLEY AND MEDIADONUTS TEAMS UP TO MONETIZE TARGETSPOT’S DIGITAL AUDIO INVENTORY IN INDIA AND SOUTH-EAST ASIA

AudioValley | December 16, 2020

AudioValley a global expert in digital audio solutions, and MediaDonuts, a worldwide adtech gathering, collaborate to monetize Targetspot's digital audio inventory in India and South-East Asia. Upon entering in this partnership, AudioValley makes another stride in its pursuit for worldwide extension. Against a backdrop of solid deals energy and the fortification of its business structure with the recent appointment of a partnership development director, the Group had define an...

Read More
news image

SEC MEMBER: ADVERTISING RULE OVERHAUL MAY BE TOO VAGUE

investmentnews | March 05, 2020

The agency released the proposed amendments in November, marking the first attempt to update the requirements since 1961. Under the proposed rule, the SEC would allow advisers to post testimonials, endorsements and third-party ratings on social media. The effort to bring adviser advertising regulations into the internet era was mostly welcomed by adviser trade associations. But in comment letters last month, they also expressed concern that it was too expansive and unclear in certain areas. SEC ...

Read More
news image

Advertiser Campaign Management

BETTERBRAND LAUNCHES SIRIUS XM ADVERTISING CAMPAIGN

Betterbrand | January 06, 2022

Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand's need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions. Sirius XM is a fantastic platform for emerging brands to generate brand awareness and drive trial. Betterbrand is entering hypergrowth....

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us