SMART ALLIANCE

smartalliance.com

Smart Alliance is a company dedicated to the commercialization of integral communication services in airports with special focus in Travel Retail and Luxury by understanding passengers insights and needs, brands offers and airports uniqueness time of exposure.

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IAS CASE STUDY REVEALS IN-VIEW ADS TRIPLED THE RETURN ON AD SPEND COMPARED TO NOT-IN-VIEW PLACEMENTS

Integral Ad Science | November 23, 2022

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Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today published a case study conducted in partnership with Catalina, a leader in shopper intelligence that personalizes the shopper journey. The study aimed to understand how media quality influences return on ad spend (ROAS) and sales lift in correlation to in-view advertisements and time-in-view. The measurement period was recorded from May to July 2022. To measure sales for a major CPG brand through th...

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Display Advertising, Social Media Advertising

MYTRADEZONE.COM JOINS CERTIFIED TRADE MISSION TO HONG KONG TO EXPLORE BUSINESS EXPANSION OPPORTUNITIES IN ASIA

MyTradeZone | November 28, 2023

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MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. Read More

Ad Networks

DENTSU LAUNCHES CONTEXTUAL TARGETING TOOL

Dentsu | June 09, 2022

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Dentsu is launching a new Contextual Intelligence tool across its U.S. media agencies. Contextual targeting has gained relevance as Apple and Google take moves to limit web monitoring. Contextual Intelligence uses unique algorithms to link brand targets with content across Carat, Dentsu X, and iProspect. Five clients have already utilized the tool. Dentsu reports that the return on investment for one company, the luxury jewelry store Pandora, was 24 times larger tha...

Read More

DIGITAL SURPASSES PRINT TO BECOME 2ND LARGEST ADVERTISING MEDIUM AFTER TV

financialexpress | February 06, 2020

news image

The ad industry is estimated to grow at 10.7% during the year. Digital media is estimated to grow at a rate of 26%, outpacing traditional media such as TV, radio and outdoor advertising which are growing at 7-8% annually. At Rs 22,057 crore, advertising spends on digital media overtook spends on print in 2019, becoming the second largest advertising medium in India after television. A GroupM report also found that 27% of all advertising spend went to digital media platforms in 2019, while 22% we...

Read More
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Advertiser Platforms

IAS CASE STUDY REVEALS IN-VIEW ADS TRIPLED THE RETURN ON AD SPEND COMPARED TO NOT-IN-VIEW PLACEMENTS

Integral Ad Science | November 23, 2022

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today published a case study conducted in partnership with Catalina, a leader in shopper intelligence that personalizes the shopper journey. The study aimed to understand how media quality influences return on ad spend (ROAS) and sales lift in correlation to in-view advertisements and time-in-view. The measurement period was recorded from May to July 2022. To measure sales for a major CPG brand through th...

Read More
news image

Display Advertising, Social Media Advertising

MYTRADEZONE.COM JOINS CERTIFIED TRADE MISSION TO HONG KONG TO EXPLORE BUSINESS EXPANSION OPPORTUNITIES IN ASIA

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. Read More

news image

Ad Networks

DENTSU LAUNCHES CONTEXTUAL TARGETING TOOL

Dentsu | June 09, 2022

Dentsu is launching a new Contextual Intelligence tool across its U.S. media agencies. Contextual targeting has gained relevance as Apple and Google take moves to limit web monitoring. Contextual Intelligence uses unique algorithms to link brand targets with content across Carat, Dentsu X, and iProspect. Five clients have already utilized the tool. Dentsu reports that the return on investment for one company, the luxury jewelry store Pandora, was 24 times larger tha...

Read More
news image

DIGITAL SURPASSES PRINT TO BECOME 2ND LARGEST ADVERTISING MEDIUM AFTER TV

financialexpress | February 06, 2020

The ad industry is estimated to grow at 10.7% during the year. Digital media is estimated to grow at a rate of 26%, outpacing traditional media such as TV, radio and outdoor advertising which are growing at 7-8% annually. At Rs 22,057 crore, advertising spends on digital media overtook spends on print in 2019, becoming the second largest advertising medium in India after television. A GroupM report also found that 27% of all advertising spend went to digital media platforms in 2019, while 22% we...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us