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AD TECH AND MARTECH

GumGum | March 20, 2023

GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across GumGum’s PMPs and media business. With this upgrade, GumGum becomes the first 100% brand-safe exchange and is the only direct marketpla...

GroundTruth | May 20, 2020

GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. Read More

ADVERTISER PLATFORMS

Imaginuity, Beacon Advertising | November 09, 2022

Imaginuity® announced the acquisition of Beacon Advertising, a deal that includes Evan Meeks, co-founder of Beacon, becoming Executive Director of Client Partnerships at Imaginuity. Already one of the largest independent marketing services providers in the Southwest, the combined operation will do business under the Imaginuity brand. Beacon Advertising was founded in 2015, and serves clients across the restaurant, retail, and B2B space, building brands with creative solutions ...

AD NETWORKS

IAB | December 17, 2021

IAB today announced that its board has approved Agency General Membership to all Advertising Agencies, with the same voting rights and privileges as every other industry participant. IAB has long served as the industry's only "big tent" where stakeholders across the entire digital ecosystem gather. It's the only place where publishers, platforms, technology, and data companies, marketers and advertisers can address the challenges and opportunities in an industry ...