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AD NETWORKS

PERION’S SEARCH ADVERTISING BUSINESS UNIT, CODEFUEL, WINS MICROSOFT ADVERTISING’S SUPPLY PARTNER OF THE YEAR AWARD

Perion | February 11, 2022

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Perion Network Ltd. (NASDAQ: PERI), a global advertising technology company, announced today that its search advertising business unit, CodeFuel, has been named Microsoft Advertising’s 2021 Supply Partner of the Year EMEA. This prestigious award goes to the business that has shown excellence in partnership with Microsoft Advertising across all areas of collaboration. This recognition is based on key partnership results that include engagement, revenue growth, feature adoptio...

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AD TECH AND MARTECH

BAIDU GLOBAL’S AI-INTEGRATED MARKETING PLATFORM MEDIAGO TO INCLUDE NEW OFFERINGS POWERED BY XANDR

MediaGo, Baidu Global, Xandr | March 11, 2022

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Baidu Global today announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. Through this integration, MediaGo’s global advertisers, marketers and brands now have access to premium, brand-safe display and native ad inventory from Xandr’s marketplace, with video formats on the roadmap. Initially available via Xandr’s Monetize SSP publishers in the U.S., the relationship...

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DIGITAL AD INDUSTRY'S TWO LEADING ANTI-FRAUD AND BRAND SAFETY ORGANIZATIONS TO MERGE

TAG | July 30, 2020

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The digital advertising industry's two leading anti-fraud and brand safety organizations, the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS), today announced an agreement to merge. Mike Zaneis will serve as CEO for the combined organization – which will carry the TAG name – while JICWEBS's Jules Kendrick will take the new role of Managing Director of UK and Europe. The merger will be completed in early September 2020.JICW...

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ADVERTISER PLATFORMS

SMART ADSERVER RANKS FIRST IN THE "MOST SECURE AD PLATFORMS" CATEGORY FOR 2020

Confiant, Smart | April 06, 2021

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Smart AdServer was found to have the lowest security violation rate for sell-side platforms in 2020, according to advertising security leader Confiant. Confiant determined that Smart AdServer ranked first among the best performers in the entire data set for the year, based on its 2020 Demand Quality Report data, which covers more than 100 channels and 650 million impressions tracked. Smart, a leading independent end-to-end ad tech platform, revealed today that it has a 99.9% success rate in iden...

Read More
news image

AD NETWORKS

PERION’S SEARCH ADVERTISING BUSINESS UNIT, CODEFUEL, WINS MICROSOFT ADVERTISING’S SUPPLY PARTNER OF THE YEAR AWARD

Perion | February 11, 2022

Perion Network Ltd. (NASDAQ: PERI), a global advertising technology company, announced today that its search advertising business unit, CodeFuel, has been named Microsoft Advertising’s 2021 Supply Partner of the Year EMEA. This prestigious award goes to the business that has shown excellence in partnership with Microsoft Advertising across all areas of collaboration. This recognition is based on key partnership results that include engagement, revenue growth, feature adoptio...

Read More
news image

AD TECH AND MARTECH

BAIDU GLOBAL’S AI-INTEGRATED MARKETING PLATFORM MEDIAGO TO INCLUDE NEW OFFERINGS POWERED BY XANDR

MediaGo, Baidu Global, Xandr | March 11, 2022

Baidu Global today announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. Through this integration, MediaGo’s global advertisers, marketers and brands now have access to premium, brand-safe display and native ad inventory from Xandr’s marketplace, with video formats on the roadmap. Initially available via Xandr’s Monetize SSP publishers in the U.S., the relationship...

Read More
news image

DIGITAL AD INDUSTRY'S TWO LEADING ANTI-FRAUD AND BRAND SAFETY ORGANIZATIONS TO MERGE

TAG | July 30, 2020

The digital advertising industry's two leading anti-fraud and brand safety organizations, the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS), today announced an agreement to merge. Mike Zaneis will serve as CEO for the combined organization – which will carry the TAG name – while JICWEBS's Jules Kendrick will take the new role of Managing Director of UK and Europe. The merger will be completed in early September 2020.JICW...

Read More
news image

ADVERTISER PLATFORMS

SMART ADSERVER RANKS FIRST IN THE "MOST SECURE AD PLATFORMS" CATEGORY FOR 2020

Confiant, Smart | April 06, 2021

Smart AdServer was found to have the lowest security violation rate for sell-side platforms in 2020, according to advertising security leader Confiant. Confiant determined that Smart AdServer ranked first among the best performers in the entire data set for the year, based on its 2020 Demand Quality Report data, which covers more than 100 channels and 650 million impressions tracked. Smart, a leading independent end-to-end ad tech platform, revealed today that it has a 99.9% success rate in iden...

Read More