SocialCode

Mobile Advertising, Retargeting

Teads | December 30, 2022

Teads, a global media platform, has announced a partnership with Integral Ad Science (IAS), a global leader in digital media quality. Through this collaboration, Teads and IAS will enhance the quality of digital advertising for both publishers and advertisers. The partnership will allow Teads to integrate IAS's Context Control solution, which uses natural language processing to determine the sentiment and emotion of content, in order to provide advertisers with a more precise classifi...

reclaimthenet | March 29, 2020

We’ve received reports from users that the Opera browser is showing ads for Disney’s new Disney+ streaming service when the user attempts to access the Netflix website. As a long time Opera user myself, I haven’t been seeing any ads. There might be a reason for that though. First, I use Opera GX, which is a slightly different, newer version of Opera. Perhaps they only started showing ads on their regular browser, that doesn’t promise to be “optimized for gaming&rdqu...

Comscore | September 14, 2020

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments, which are now available in many leading demand-side platforms, will put the control back in the advertiser's hands to be able to run their ad campaigns along content that is brand safe for them without sacrificing scale. Most brand safety ...

Brand Marketing

National Advertising Division | March 01, 2022

The National Advertising Division (NAD) of BBB National Programs determined that Niantic, Inc. was able to support claims pledging charitable donations to "Black gaming" as well as social and racial justice organizations. Niantic, a software development company, claimed on its website: We'll be donating Niantic proceeds from Pokémon GO Fest 2020 ticket sales, committing a minimum of $5 million. Half of the proceeds donated will be...