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Softway is a digital agency in the business of transformation. Digital. Cultural. Procedural. Professional. Even personal—we can transform anything. We do it through love—love for the work, love for our clients, and love for each other. In fact, we’ve been proving that love can be a business strategy since 2003. Stop by our office in Houston or Bengaluru to see what we can do for you.

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Advertiser Platforms

MAGNA STUDY EXPLORES LISTENING RITUALS AND HOW AUDIO ADVERTISERS CAN IMPROVE ENGAGEMENT AND PURCHASE INTENT BY COMPLEMENTING DAILY ROUTINES

Business Wire | April 18, 2023

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Rituals, as routine as running errands and doing chores, are also key audio-consumption moments in people’s lives and create positive environments for advertisers, according to new research conducted by MAGNA’s Media Trials unit and leading multi-platform audio content and entertainment company, Audacy. The study found that advertisers who aligned with listeners’ rituals saw a greater lift in brand excitement (+10%) and brand relevance (+8%). The study, Alignin...

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Ad Networks

SMARTASSET LAUNCHES SIMPLER ROAD TO RETIREMENT TV AD CAMPAIGN WITH MARKETING ARCHITECTS

SmartAsset | December 30, 2021

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SmartAsset, an online destination for financial advice and marketplace that connects consumers to financial advisors, launched a national TV campaign this week in partnership with All-Inclusive TV agency Marketing Architects. Founded in 2012, SmartAsset is an award-winning financial technology company that helps more than 75 million people each month make smart financial decisions through free data-driven content, personalized calculators and educational tools. Additionally, Smart...

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Social Media Advertising, Brand Marketing, Ad Tech and Martech

MOBILEFUSE UNVEILS LATEST SDK AND MEDIATION ADAPTERS, PROVIDES NEW PREMIUM INVENTORY AND ADVERTISING SOLUTIONS TO PUBLISHERS AND ADVERTISERS

MobileFuse | December 16, 2022

news image

MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today unveiled its latest mobile SDK, mediation adapters, and proprietary video player. These solutions reduce friction and enable all mobile app publishers and mediation platforms to access MobileFuse's premium inventory and secure more revenue. The MobileFuse SDK and mediation adapters showcase the company's commitment to providing publishers and advertisers with innovative tools that drive resul...

Read More

Advertiser Campaign Management

IMA LAUNCHES GLOBAL AD CAMPAIGN HIGHLIGHTING THE NEED FOR SKILLED CMAS IN BUSINESSES

IMA®, The Gate | September 14, 2022

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Today, IMA® (Institute of Management Accountants), the association of accountants and financial professionals in business, launched a new global, integrated advertising campaign in support of the CMA® (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate, an international advertising agency and marketing services company, for the seventh consecutive year. The ads look to empower accounting and finance...

Read More
news image

Advertiser Platforms

MAGNA STUDY EXPLORES LISTENING RITUALS AND HOW AUDIO ADVERTISERS CAN IMPROVE ENGAGEMENT AND PURCHASE INTENT BY COMPLEMENTING DAILY ROUTINES

Business Wire | April 18, 2023

Rituals, as routine as running errands and doing chores, are also key audio-consumption moments in people’s lives and create positive environments for advertisers, according to new research conducted by MAGNA’s Media Trials unit and leading multi-platform audio content and entertainment company, Audacy. The study found that advertisers who aligned with listeners’ rituals saw a greater lift in brand excitement (+10%) and brand relevance (+8%). The study, Alignin...

Read More
news image

Ad Networks

SMARTASSET LAUNCHES SIMPLER ROAD TO RETIREMENT TV AD CAMPAIGN WITH MARKETING ARCHITECTS

SmartAsset | December 30, 2021

SmartAsset, an online destination for financial advice and marketplace that connects consumers to financial advisors, launched a national TV campaign this week in partnership with All-Inclusive TV agency Marketing Architects. Founded in 2012, SmartAsset is an award-winning financial technology company that helps more than 75 million people each month make smart financial decisions through free data-driven content, personalized calculators and educational tools. Additionally, Smart...

Read More
news image

Social Media Advertising, Brand Marketing, Ad Tech and Martech

MOBILEFUSE UNVEILS LATEST SDK AND MEDIATION ADAPTERS, PROVIDES NEW PREMIUM INVENTORY AND ADVERTISING SOLUTIONS TO PUBLISHERS AND ADVERTISERS

MobileFuse | December 16, 2022

MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today unveiled its latest mobile SDK, mediation adapters, and proprietary video player. These solutions reduce friction and enable all mobile app publishers and mediation platforms to access MobileFuse's premium inventory and secure more revenue. The MobileFuse SDK and mediation adapters showcase the company's commitment to providing publishers and advertisers with innovative tools that drive resul...

Read More
news image

Advertiser Campaign Management

IMA LAUNCHES GLOBAL AD CAMPAIGN HIGHLIGHTING THE NEED FOR SKILLED CMAS IN BUSINESSES

IMA®, The Gate | September 14, 2022

Today, IMA® (Institute of Management Accountants), the association of accountants and financial professionals in business, launched a new global, integrated advertising campaign in support of the CMA® (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate, an international advertising agency and marketing services company, for the seventh consecutive year. The ads look to empower accounting and finance...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us