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sportbusiness | February 26, 2020
Coastal Plain League baseball team Savannah Bananas have announced that their historic ballpark, Grayson Stadium, will become completely advertising-free in the 2020 season. The Bananas, who are entering their fifth year in the Coastal Plain League, a collegiate summer competition, are believed to be the first baseball team in the United States to debut this initiative. All advertising will be removed from the facility, which dates back to 1926, with the signage returned to the advertisers who w...
Ad Tech and Martech
Business Wire | October 03, 2023
PMG today announced the acquisition of Camelot Strategic Marketing & Media, one of the largest independent agency buyers of video, OTT, and CTV, and leaders across business and marketing transformation for more than 40 years. Headquartered in Dallas, TX, Camelot, whose marquee customers include Intuit, Charter Communications, Experian, Michaels, and Whole Foods, will join PMG, an ...
menafn | January 13, 2020
Technology allows us to insert ourselves in all the spaces where we develop, and that is that it becomes necessary and almost obligatory in order to be able to be in tune with the new changes that are taking place in today's world. Digital advertising represents a tool to reach all sectors related to the area in which we move. This change brings innumerable advantages for marketers who currently use advertising in digital media . Digital advertising, specifically in the media, helps both com...
Spaceback | September 07, 2020
Spaceback, the creator of Social Display advertising, announced today that it has entered into a strategic partnership with eyeo, the German-based company behind the launch of the Acceptable Ads standards. As part of the partnership, Spaceback will become the first creative platform to generate digital advertising creative that adhere to the Acceptable Ads standards, thereby enabling marketers to reach over 200 million unique users not otherwise accessible today. For its part, Spaceback's on...
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