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Integral Ad Science | August 24, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers see...

techau | March 12, 2020

As far as giveaways, this one’s pretty creative. Samsung have announced a new competition in Australia called Samsung Microcodes. Hidden in Samsung ads around the web are tiny Microcodes. If you can manage to track down one of these tiny dots, you could win a Samsung Galaxy S20 Ultra. Codes are the word ‘phone’ spelt in a variety of ways and can be found in advertisements within Samsung Experience stores and kiosks, Facebook, Instagram, online banners, in cinema spots and selec...

Social Media Advertising

ShopLiftr | July 12, 2022

High inflation and market instability have created severe problems for both marketers and consumers in the grocery industry. CPG marketers are struggling to reach their core consumer base effectively on compressed advertising budgets, and shoppers are increasingly forced to make economic decisions that impact which products they buy and how often. ShopLiftr enables brands to maximize marketing dollars by reaching shoppers in real-time to present critical savings at places they shop via innovativ...

Ad Tech and Martech

Walgreens Advertising | February 28, 2022

Today, Walgreens Advertising Group (wag) announced it will be launching new self-serve programmatic and clean-room solutions allowing brand advertisers to run campaigns more openly on their own terms. The new self-serve programmatic solution will offer the ability to target consumers by applying audiences based on Walgreens first-party data to campaigns run on each advertiser’s preferred demand-side platform (DSP). We’re excited to bring our advertising c...