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Advertiser Platforms

MGID | July 11, 2023

MGID, the global advertising platform, today announced that it has met the standards required to be awarded the ISO/IEC 27001 certification for information security management. Amid ongoing security regulation changes and increasing consumer expectations, providing assurances for consumers and clients that information security standards are being upheld is increasingly essential. Being awarded the globally recognized ISO certification acknowledges MGID’s commitment to taki...

Ad Networks

Business Wire | August 24, 2023

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association comprised exclusively of third-party digital advertising companies. LoopMe’s NAI membership certifies that the entirety of LoopMe’s data protection and privacy practices and processes are in compliance with the applicable laws and regulations that...

Ad Tech and Martech

Teikametrics | August 05, 2022

Teikametrics, the leading optimization platform for sellers on Amazon and Walmart, today announced that its flagship product, Flywheel 2.0, now automatically optimizes keyword targets across multiple marketplaces. The top online marketplaces in the world sold $3.23 trillion in goods in 2021, and the competition to get on the coveted first page of results in those marketplaces is increasing. Brands can run ads across multiple marketplaces (Amazon, Walmart, Target and more) to gain ...

Ad Tech and Martech

Conviva, The Trade Desk | July 30, 2021

Conviva, a streaming analytics startup, launched its first ad tech product on Thursday, contextual data integration with The Trade Desk. Conviva embeds a sensor in the videos or streaming material of publishers and programmers. The sensor is not a third-party data collector in the same way that a cookie or SDK is. Instead, according to Conviva CEO Keith Zubchevich, it is the tool that publishers use in their video players to monitor video quality and engagement, such as buffering ...