Substance Global

substanceglobal.com

Founded in 2004, Substance is an award-winning digital marketing agency, with expertise in the film and entertainment industry. We partner with leading brands and talent alike who seek to challenge the status quo. Together, we are a group of strategists, copywriters, account managers, project managers, publicists, designers, animators and creative technicians.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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LG ADS SOLUTIONS ADDS KEY EXECUTIVES AS CONNECTED TV MEDIA INVESTMENTS SURGE

LG Ads Solutions | September 09, 2022

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LG Ads Solutions, the connected TV and cross-screen advertising service, today announced three new executive appointments. Joining the team are Tony Marlow as Global Chief Marketing Officer, Barbie Brewer as Global Head of Human Resources, and Edward Wale, as Vice President, Europe. The new appointments will help fuel continued business momentum amidst strong growth in the connected TV (CTV) advertising industry globally. Advertisers have increased CTV media investments as viewers...

Read More

Ad Tech and Martech

DIRECT DIGITAL HOLDINGS PARTNERS WITH FREEWHEEL'S BEESWAX TO SIMPLIFY AND EXPAND ACCESS TO MULTICULTURAL AND GENERAL MARKET CTV AD INVENTORY

prnewswire | August 21, 2023

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Today, Direct Digital Holdings, Inc. a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), announced that it has partnered with Beeswax, a FreeWheel-owned programmatic buying platform. The ad tech group, which is the ninth Black-owned company on the NASDAQ U.S. stock exchange, will collaborate with Beeswax t...

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Advertiser Platforms

IAS SELECTED TO PROVIDE TRANSPARENCY TO NETFLIX’S ADVERTISING PLATFORM

Integral Ad Science, Netflix | October 17, 2022

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Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has been selected by Netflix (Nasdaq: NFLX) as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. “We are excited to partn...

Read More

PEACOCK UNVEILS AD PLATFORM WITH PERFORMANCE-STYLE ADS

adexchanger | January 17, 2020

news image

As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an investor day in New York City. It will run just five minutes of ads per hour, the lightest ad load in the industry. NBCUniversal will also set strict standards for frequency caps. “Our audiences won&...

Read More
news image

Display Advertising

LG ADS SOLUTIONS ADDS KEY EXECUTIVES AS CONNECTED TV MEDIA INVESTMENTS SURGE

LG Ads Solutions | September 09, 2022

LG Ads Solutions, the connected TV and cross-screen advertising service, today announced three new executive appointments. Joining the team are Tony Marlow as Global Chief Marketing Officer, Barbie Brewer as Global Head of Human Resources, and Edward Wale, as Vice President, Europe. The new appointments will help fuel continued business momentum amidst strong growth in the connected TV (CTV) advertising industry globally. Advertisers have increased CTV media investments as viewers...

Read More
news image

Ad Tech and Martech

DIRECT DIGITAL HOLDINGS PARTNERS WITH FREEWHEEL'S BEESWAX TO SIMPLIFY AND EXPAND ACCESS TO MULTICULTURAL AND GENERAL MARKET CTV AD INVENTORY

prnewswire | August 21, 2023

Today, Direct Digital Holdings, Inc. a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), announced that it has partnered with Beeswax, a FreeWheel-owned programmatic buying platform. The ad tech group, which is the ninth Black-owned company on the NASDAQ U.S. stock exchange, will collaborate with Beeswax t...

Read More
news image

Advertiser Platforms

IAS SELECTED TO PROVIDE TRANSPARENCY TO NETFLIX’S ADVERTISING PLATFORM

Integral Ad Science, Netflix | October 17, 2022

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has been selected by Netflix (Nasdaq: NFLX) as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. “We are excited to partn...

Read More
news image

PEACOCK UNVEILS AD PLATFORM WITH PERFORMANCE-STYLE ADS

adexchanger | January 17, 2020

As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an investor day in New York City. It will run just five minutes of ads per hour, the lightest ad load in the industry. NBCUniversal will also set strict standards for frequency caps. “Our audiences won&...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us