SunWire

Display Advertising

Gopuff, CitrusAd, Epsilon | August 24, 2022

Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, today announced the expansion of its retail media network for full shopper journey campaigns. Gopuff Ads, the first instant ad platform, is the first retail media network to roll out the highly anticipated off-site capabilities of CitrusAd, powered by Epsilon. The unified approach builds on Gopuff Ads’ initial integration with CitrusAd, enabling brands to reach not only Gopuff site visitors, but also the ...

Ad Tech and Martech

MediaGo, Baidu Global, Xandr | March 11, 2022

On March 10, Baidu Global announced that its AI-integrated marketing platform MediaGo had entered a strategic collaboration with Xandr, a data-enabled technology ad platform. This collaboration will provide access to premium, brand-safe display and native ad inventory from Xandr’s marketplace with video formats on the roadmap. Initially, the offerings will be available via Xandr’s Monetize SSP publishers in the U.S. The relationship will grow and expand over the coming months and wil...

Integral Ad Science | August 24, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers see...

Ad Tech and Martech

MediaGo, Baidu Global, Xandr | March 11, 2022

Baidu Global today announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. Through this integration, MediaGo’s global advertisers, marketers and brands now have access to premium, brand-safe display and native ad inventory from Xandr’s marketplace, with video formats on the roadmap. Initially available via Xandr’s Monetize SSP publishers in the U.S., the relationship...