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GOOGLE ADS SWITCHES TO SMART BIDDING FOR SEARCH PARTNER SITES

Google | September 26, 2018

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Google Ads has switched from Smart Pricing to Smart Bidding for search partner sites that utilize conversion tracking. This change affects sites in the search network that partner with Google to show ads. As Google explains, Smart Bidding can offer better performance by using a wider range of contextual signals to optimize bids for every auction. Some of the signals Google’s Smart Bidding uses to automatically optimize bids include the type of webpage on which the ad was served and attribu...

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TWITTER LETS USERS SWITCH TO A CHRONOLOGICAL FEED

Twitter | September 19, 2018

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Twitter plans to let users easily switch between a reverse chronological feed and an algorithmically curated feed. Over the years Twitter has strayed further away from displaying tweets in chronological order, which the platform originally became known for. The closest option is the “show the best tweets first” setting, which is a cross between a chronological feed and an algorithmic feed. With this setting turned on, a chronological feed is broken up with an “in case you misse...

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DITCH EXPENSIVE CHRISTMAS TV ADS AND SWITCH TO INFLUENCER MARKETING INSTEAD

City A.M. | November 26, 2018

news image

The responsibility to drive sales obviously doesn’t fall solely on the shoulders of a TV campaign, and there are more issues behind these respective falls from financial grace. However, I find it hard from a marketing perspective not to make a connection and question whether the big-budget Christmas ad campaign is actually working. TV commercials are seen as a relatively traditional form of advertising. But in order to achieve those much-needed bumper sales, perhaps it is time for brands t...

Read More

U.S. CENSUS BUREAU UNVEILS 2020 CENSUS ADVERTISING AND OUTREACH CAMPAIGN

ksby | January 14, 2020

news image

The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...

Read More
news image

GOOGLE ADS SWITCHES TO SMART BIDDING FOR SEARCH PARTNER SITES

Google | September 26, 2018

Google Ads has switched from Smart Pricing to Smart Bidding for search partner sites that utilize conversion tracking. This change affects sites in the search network that partner with Google to show ads. As Google explains, Smart Bidding can offer better performance by using a wider range of contextual signals to optimize bids for every auction. Some of the signals Google’s Smart Bidding uses to automatically optimize bids include the type of webpage on which the ad was served and attribu...

Read More
news image

TWITTER LETS USERS SWITCH TO A CHRONOLOGICAL FEED

Twitter | September 19, 2018

Twitter plans to let users easily switch between a reverse chronological feed and an algorithmically curated feed. Over the years Twitter has strayed further away from displaying tweets in chronological order, which the platform originally became known for. The closest option is the “show the best tweets first” setting, which is a cross between a chronological feed and an algorithmic feed. With this setting turned on, a chronological feed is broken up with an “in case you misse...

Read More
news image

DITCH EXPENSIVE CHRISTMAS TV ADS AND SWITCH TO INFLUENCER MARKETING INSTEAD

City A.M. | November 26, 2018

The responsibility to drive sales obviously doesn’t fall solely on the shoulders of a TV campaign, and there are more issues behind these respective falls from financial grace. However, I find it hard from a marketing perspective not to make a connection and question whether the big-budget Christmas ad campaign is actually working. TV commercials are seen as a relatively traditional form of advertising. But in order to achieve those much-needed bumper sales, perhaps it is time for brands t...

Read More
news image

U.S. CENSUS BUREAU UNVEILS 2020 CENSUS ADVERTISING AND OUTREACH CAMPAIGN

ksby | January 14, 2020

The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us