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CHILDREN’S ADVERTISING STRUGGLES AS VIEWERS SWITCH TO TABLETS AND ON-DEMAND SERVICES

CNBC | December 23, 2016

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As children's TV viewing patterns change, CNBC spoke to advertising experts about how the industry needs to adapt to changes. Less and less children are watching traditional television broadcasts. Instead, they are watching on-demand content via tablets and other devices, or spending more time on video games, putting them out of reach of traditional advertising....

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TWITTER LETS USERS SWITCH TO A CHRONOLOGICAL FEED

Twitter | September 19, 2018

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Twitter plans to let users easily switch between a reverse chronological feed and an algorithmically curated feed. Over the years Twitter has strayed further away from displaying tweets in chronological order, which the platform originally became known for. The closest option is the “show the best tweets first” setting, which is a cross between a chronological feed and an algorithmic feed. With this setting turned on, a chronological feed is broken up with an “in case you misse...

Read More

GOOGLE ADS SWITCHES TO SMART BIDDING FOR SEARCH PARTNER SITES

Google | September 26, 2018

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Google Ads has switched from Smart Pricing to Smart Bidding for search partner sites that utilize conversion tracking. This change affects sites in the search network that partner with Google to show ads. As Google explains, Smart Bidding can offer better performance by using a wider range of contextual signals to optimize bids for every auction. Some of the signals Google’s Smart Bidding uses to automatically optimize bids include the type of webpage on which the ad was served and attribu...

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DITCH EXPENSIVE CHRISTMAS TV ADS AND SWITCH TO INFLUENCER MARKETING INSTEAD

City A.M. | November 26, 2018

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The responsibility to drive sales obviously doesn’t fall solely on the shoulders of a TV campaign, and there are more issues behind these respective falls from financial grace. However, I find it hard from a marketing perspective not to make a connection and question whether the big-budget Christmas ad campaign is actually working. TV commercials are seen as a relatively traditional form of advertising. But in order to achieve those much-needed bumper sales, perhaps it is time for brands t...

Read More
news image

CHILDREN’S ADVERTISING STRUGGLES AS VIEWERS SWITCH TO TABLETS AND ON-DEMAND SERVICES

CNBC | December 23, 2016

As children's TV viewing patterns change, CNBC spoke to advertising experts about how the industry needs to adapt to changes. Less and less children are watching traditional television broadcasts. Instead, they are watching on-demand content via tablets and other devices, or spending more time on video games, putting them out of reach of traditional advertising....

Read More
news image

TWITTER LETS USERS SWITCH TO A CHRONOLOGICAL FEED

Twitter | September 19, 2018

Twitter plans to let users easily switch between a reverse chronological feed and an algorithmically curated feed. Over the years Twitter has strayed further away from displaying tweets in chronological order, which the platform originally became known for. The closest option is the “show the best tweets first” setting, which is a cross between a chronological feed and an algorithmic feed. With this setting turned on, a chronological feed is broken up with an “in case you misse...

Read More
news image

GOOGLE ADS SWITCHES TO SMART BIDDING FOR SEARCH PARTNER SITES

Google | September 26, 2018

Google Ads has switched from Smart Pricing to Smart Bidding for search partner sites that utilize conversion tracking. This change affects sites in the search network that partner with Google to show ads. As Google explains, Smart Bidding can offer better performance by using a wider range of contextual signals to optimize bids for every auction. Some of the signals Google’s Smart Bidding uses to automatically optimize bids include the type of webpage on which the ad was served and attribu...

Read More
news image

DITCH EXPENSIVE CHRISTMAS TV ADS AND SWITCH TO INFLUENCER MARKETING INSTEAD

City A.M. | November 26, 2018

The responsibility to drive sales obviously doesn’t fall solely on the shoulders of a TV campaign, and there are more issues behind these respective falls from financial grace. However, I find it hard from a marketing perspective not to make a connection and question whether the big-budget Christmas ad campaign is actually working. TV commercials are seen as a relatively traditional form of advertising. But in order to achieve those much-needed bumper sales, perhaps it is time for brands t...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us