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CNBC | December 23, 2016
As children's TV viewing patterns change, CNBC spoke to advertising experts about how the industry needs to adapt to changes. Less and less children are watching traditional television broadcasts. Instead, they are watching on-demand content via tablets and other devices, or spending more time on video games, putting them out of reach of traditional advertising....
Twitter | September 19, 2018
Twitter plans to let users easily switch between a reverse chronological feed and an algorithmically curated feed. Over the years Twitter has strayed further away from displaying tweets in chronological order, which the platform originally became known for. The closest option is the “show the best tweets first” setting, which is a cross between a chronological feed and an algorithmic feed. With this setting turned on, a chronological feed is broken up with an “in case you misse...
Google | September 26, 2018
Google Ads has switched from Smart Pricing to Smart Bidding for search partner sites that utilize conversion tracking. This change affects sites in the search network that partner with Google to show ads. As Google explains, Smart Bidding can offer better performance by using a wider range of contextual signals to optimize bids for every auction. Some of the signals Google’s Smart Bidding uses to automatically optimize bids include the type of webpage on which the ad was served and attribu...
City A.M. | November 26, 2018
The responsibility to drive sales obviously doesn’t fall solely on the shoulders of a TV campaign, and there are more issues behind these respective falls from financial grace. However, I find it hard from a marketing perspective not to make a connection and question whether the big-budget Christmas ad campaign is actually working. TV commercials are seen as a relatively traditional form of advertising. But in order to achieve those much-needed bumper sales, perhaps it is time for brands t...
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