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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
VideoAmp | October 06, 2022
VideoAmp, an advertising measurement and optimization platform, has released “Second-by-Second Ads Viewership” as a new measurement offering to strengthen their currency solutions. As an enhancement to their advertising measurement solution, the offering enables TV publishers and advertisers to harness the power of VideoAmp’s commingled dataset to better assess advertiser performance and benchmark against program averages. Leveraging actualized results with inputs from both Sma...
GlobeNewswire | April 17, 2023
Magnite, the world’s largest independent sell-side advertising company, today announced the launch of ClearLine, a self-service solution that provides agencies direct access to buy premium video inventory on the company’s platforms. Built on Magnite’s proven technologies in deal-driven video, ClearLine significantly increases spend going towards working media, makes it easier for sellers and agencies to securely share data, and helps Magnite publishers generate more reven...
LinkedIn | January 18, 2021
LinkedIn Marketing Labs is another on-request learning focus where marketers can get to free resources about how to advertise on LinkedIn.
It's launching with 6 courses curated by in-house specialists who have studied LinkedIn advertising best practices across an assortment of enterprises.
Course material reaches from essential to transitional and are completely spread out in a bit by bit learning way.
This is a great open door for marketers to st...
Ad Tech and Martech
IRI, InfoSum | August 29, 2022
IRI®, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, today announced a new partnership with InfoSum, the world’s leading data collaboration platform. InfoSum’s Secure Data Clean Room technology will enable IRI’s clients to enrich their first-party data with IRI’s purchase-based deterministic information in an environment designed with privacy in mind. IRI will offer both transaction data from 45 million hou...
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