TAB.COMPANY

tab.company

At TAB we consider ourselves the gateway between brands and mobile consumers. As a first performance-driven mobile agency that understands mobile consumers’ needs and behaviors, TAB supports and enhances mobile media channels for brand communications.

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Advertiser Platforms

VIDEOAMP RELEASES SECOND-BY-SECOND ADVERTISING MEASUREMENT ENHANCEMENT UNDERPINNED BY COMMINGLED DATASET

VideoAmp | October 06, 2022

news image

VideoAmp, an advertising measurement and optimization platform, has released “Second-by-Second Ads Viewership” as a new measurement offering to strengthen their currency solutions. As an enhancement to their advertising measurement solution, the offering enables TV publishers and advertisers to harness the power of VideoAmp’s commingled dataset to better assess advertiser performance and benchmark against program averages. Leveraging actualized results with inputs from both Sma...

Read More

Ad Networks

MAGNITE LAUNCHES CLEARLINE, GIVING AD AGENCIES A NEW, EFFICIENT ROUTE TO PREMIUM VIDEO INVENTORY

GlobeNewswire | April 17, 2023

news image

Magnite, the world’s largest independent sell-side advertising company, today announced the launch of ClearLine, a self-service solution that provides agencies direct access to buy premium video inventory on the company’s platforms. Built on Magnite’s proven technologies in deal-driven video, ClearLine significantly increases spend going towards working media, makes it easier for sellers and agencies to securely share data, and helps Magnite publishers generate more reven...

Read More

Ad Networks

LINKEDIN LAUNCHES ALL-NEW ON-DEMAND LEARNING CENTER FOR ADVERTISING

LinkedIn | January 18, 2021

news image

LinkedIn Marketing Labs is another on-request learning focus where marketers can get to free resources about how to advertise on LinkedIn. It's launching with 6 courses curated by in-house specialists who have studied LinkedIn advertising best practices across an assortment of enterprises. Course material reaches from essential to transitional and are completely spread out in a bit by bit learning way. This is a great open door for marketers to st...

Read More

Ad Tech and Martech

IRI AND INFOSUM PARTNER TO ENABLE SEAMLESS DATA COLLABORATION FOR ADVERTISERS WITH AN EMPHASIS ON CUSTOMER PRIVACY

IRI, InfoSum | August 29, 2022

news image

IRI®, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, today announced a new partnership with InfoSum, the world’s leading data collaboration platform. InfoSum’s Secure Data Clean Room technology will enable IRI’s clients to enrich their first-party data with IRI’s purchase-based deterministic information in an environment designed with privacy in mind. IRI will offer both transaction data from 45 million hou...

Read More
news image

Advertiser Platforms

VIDEOAMP RELEASES SECOND-BY-SECOND ADVERTISING MEASUREMENT ENHANCEMENT UNDERPINNED BY COMMINGLED DATASET

VideoAmp | October 06, 2022

VideoAmp, an advertising measurement and optimization platform, has released “Second-by-Second Ads Viewership” as a new measurement offering to strengthen their currency solutions. As an enhancement to their advertising measurement solution, the offering enables TV publishers and advertisers to harness the power of VideoAmp’s commingled dataset to better assess advertiser performance and benchmark against program averages. Leveraging actualized results with inputs from both Sma...

Read More
news image

Ad Networks

MAGNITE LAUNCHES CLEARLINE, GIVING AD AGENCIES A NEW, EFFICIENT ROUTE TO PREMIUM VIDEO INVENTORY

GlobeNewswire | April 17, 2023

Magnite, the world’s largest independent sell-side advertising company, today announced the launch of ClearLine, a self-service solution that provides agencies direct access to buy premium video inventory on the company’s platforms. Built on Magnite’s proven technologies in deal-driven video, ClearLine significantly increases spend going towards working media, makes it easier for sellers and agencies to securely share data, and helps Magnite publishers generate more reven...

Read More
news image

Ad Networks

LINKEDIN LAUNCHES ALL-NEW ON-DEMAND LEARNING CENTER FOR ADVERTISING

LinkedIn | January 18, 2021

LinkedIn Marketing Labs is another on-request learning focus where marketers can get to free resources about how to advertise on LinkedIn. It's launching with 6 courses curated by in-house specialists who have studied LinkedIn advertising best practices across an assortment of enterprises. Course material reaches from essential to transitional and are completely spread out in a bit by bit learning way. This is a great open door for marketers to st...

Read More
news image

Ad Tech and Martech

IRI AND INFOSUM PARTNER TO ENABLE SEAMLESS DATA COLLABORATION FOR ADVERTISERS WITH AN EMPHASIS ON CUSTOMER PRIVACY

IRI, InfoSum | August 29, 2022

IRI®, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, today announced a new partnership with InfoSum, the world’s leading data collaboration platform. InfoSum’s Secure Data Clean Room technology will enable IRI’s clients to enrich their first-party data with IRI’s purchase-based deterministic information in an environment designed with privacy in mind. IRI will offer both transaction data from 45 million hou...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us