TAB.COMPANY

tab.company

At TAB we consider ourselves the gateway between brands and mobile consumers. As a first performance-driven mobile agency that understands mobile consumers’ needs and behaviors, TAB supports and enhances mobile media channels for brand communications.

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IBM WATSON ADVERTISING ANNOUNCES NEW RESEARCH TO EXPLORE THE ROLE OF AI IN DETECTING AND MITIGATING BIAS IN ADVERTISING

IBM | June 24, 2021

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IBM Watson Advertising (NYSE: IBM) today announced a research initiative that will apply open-source AI technology, developed by IBM, to better understand how prevalent unwanted bias is in advertising, while simultaneously laying the foundation for potential mitigation. This work aligns with IBM Watson Advertising's overarching mission to make AI the catalyst for improving solutions, services and trust in the advertising ecosystem, and builds upon IBM's leadership in transforming busines...

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AD NETWORKS, PROGRAMMATIC ADVERTISING, SOCIAL MEDIA ADVERTISING

AD.NET ACQUIRES INTENTX, A LEADING COMMERCE PLATFORM FOR PUBLISHERS

Ad.net | December 09, 2022

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Ad.net, a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies, announced today its purchase of IntentX, the leading commerce platform for publishers at scale to increase their revenue. IntentX was founded in 2019 by Mom Chan and Vamsi Putrevu as a solution for all publishers to create incremental revenue. IntentX publishing partners include Accuweather, DailyMail, Fandom, and PCWorld. The acquisition reinforces Ad.net’s missio...

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MGID MAKE ONLY 100% VIEWABLE NATIVE ADVERTISEMENTS BILLABLE

prnewswire | February 12, 2020

news image

MGID, the global pioneer in native advertising, has announced it will only charge buyers for 100% viewable native advertising placements, as well as content recommendation widgets, using the Media Ratings Council (MRC) Viewable Ad Impression Measurement Guidelines as its viewability criteria. The viewability guidelines are "intended to provide guidance for the measurement of viewable impressions that supplement existing IAB Measurement Guidelines for display advertising and digital video ad...

Read More

TRILLER PARTNERS WITH DIGITAL ADVERTISING PLATFORM CONSUMABLE, GIVING TRILLER ACCESS TO ITS 250 MILLION USERS

Triller | October 05, 2020

news image

Triller announced today its partnership with digital advertising company Consumable. This will further monetize the Triller platform, by inserting programmatic advertising between Triller's short-form video content units. Included in this year's Inc 5000 list, Consumable is an ad technology platform that pairs engaging bite-size content with digital display and video ads. With a unique understanding for user's relatively short attention span, Consumable prides itself on creating adve...

Read More
news image

AD NETWORKS

IBM WATSON ADVERTISING ANNOUNCES NEW RESEARCH TO EXPLORE THE ROLE OF AI IN DETECTING AND MITIGATING BIAS IN ADVERTISING

IBM | June 24, 2021

IBM Watson Advertising (NYSE: IBM) today announced a research initiative that will apply open-source AI technology, developed by IBM, to better understand how prevalent unwanted bias is in advertising, while simultaneously laying the foundation for potential mitigation. This work aligns with IBM Watson Advertising's overarching mission to make AI the catalyst for improving solutions, services and trust in the advertising ecosystem, and builds upon IBM's leadership in transforming busines...

Read More
news image

AD NETWORKS, PROGRAMMATIC ADVERTISING, SOCIAL MEDIA ADVERTISING

AD.NET ACQUIRES INTENTX, A LEADING COMMERCE PLATFORM FOR PUBLISHERS

Ad.net | December 09, 2022

Ad.net, a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies, announced today its purchase of IntentX, the leading commerce platform for publishers at scale to increase their revenue. IntentX was founded in 2019 by Mom Chan and Vamsi Putrevu as a solution for all publishers to create incremental revenue. IntentX publishing partners include Accuweather, DailyMail, Fandom, and PCWorld. The acquisition reinforces Ad.net’s missio...

Read More
news image

MGID MAKE ONLY 100% VIEWABLE NATIVE ADVERTISEMENTS BILLABLE

prnewswire | February 12, 2020

MGID, the global pioneer in native advertising, has announced it will only charge buyers for 100% viewable native advertising placements, as well as content recommendation widgets, using the Media Ratings Council (MRC) Viewable Ad Impression Measurement Guidelines as its viewability criteria. The viewability guidelines are "intended to provide guidance for the measurement of viewable impressions that supplement existing IAB Measurement Guidelines for display advertising and digital video ad...

Read More
news image

TRILLER PARTNERS WITH DIGITAL ADVERTISING PLATFORM CONSUMABLE, GIVING TRILLER ACCESS TO ITS 250 MILLION USERS

Triller | October 05, 2020

Triller announced today its partnership with digital advertising company Consumable. This will further monetize the Triller platform, by inserting programmatic advertising between Triller's short-form video content units. Included in this year's Inc 5000 list, Consumable is an ad technology platform that pairs engaging bite-size content with digital display and video ads. With a unique understanding for user's relatively short attention span, Consumable prides itself on creating adve...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us